Hello! I’m Ana Lucía Quintero, a brand and digital marketing professional based in Madrid. I specialize in aligning cross-functional teams, shaping brand narratives, and driving growth across omnichannel campaigns. I excel at turning insights into compelling creative and measurable results, helping brands connect with audiences in meaningful ways. I’ve led multi-location campaigns, managed key accounts, and launched partnerships with big-name brands like Disney, Lululemon, and Under Armour. I’m passionate about content strategy, social media, PR, and product launches, and I enjoy building strong collaborations with internal teams and external partners to deliver impactful marketing collateral and experiences.

Ana Lucía Quintero

Hello! I’m Ana Lucía Quintero, a brand and digital marketing professional based in Madrid. I specialize in aligning cross-functional teams, shaping brand narratives, and driving growth across omnichannel campaigns. I excel at turning insights into compelling creative and measurable results, helping brands connect with audiences in meaningful ways. I’ve led multi-location campaigns, managed key accounts, and launched partnerships with big-name brands like Disney, Lululemon, and Under Armour. I’m passionate about content strategy, social media, PR, and product launches, and I enjoy building strong collaborations with internal teams and external partners to deliver impactful marketing collateral and experiences.

Available to hire

Hello! I’m Ana Lucía Quintero, a brand and digital marketing professional based in Madrid. I specialize in aligning cross-functional teams, shaping brand narratives, and driving growth across omnichannel campaigns. I excel at turning insights into compelling creative and measurable results, helping brands connect with audiences in meaningful ways.

I’ve led multi-location campaigns, managed key accounts, and launched partnerships with big-name brands like Disney, Lululemon, and Under Armour. I’m passionate about content strategy, social media, PR, and product launches, and I enjoy building strong collaborations with internal teams and external partners to deliver impactful marketing collateral and experiences.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Account Manager at Brand Crops
January 1, 2025 - November 4, 2025
Currently managing key accounts and serving as the main client liaison; coordinating cross-functional teams to deliver digital assets and marketing collateral; identifying upselling opportunities and increasing account value by 15%.
Marketing, Communication and Events Manager at TEC Store (ITESM)
November 13, 2017 - January 31, 2024
Developed and executed +20 omnichannel campaigns across offline and digital platforms. Managed communications for 14 retail locations, increasing foot traffic by 25%. Launched co-branded events with Disney, Lululemon, Under Armour, and more. Led content strategy and social media calendar using HubSpot, Meta Ads, and Google Ads. Implemented visual merchandising strategies that increased in-store conversions. Supported product launches and PR initiatives, including placements in international magazines.

Education

Master in Corporate Communications, Digital and Social Responsibility at EAE Business School
April 22, 2024 - January 6, 2025
MBA with Marketing minor at Tec Milenio
September 18, 2017 - December 10, 2018
Bachelor in Advertising and Marketing Communications at ITESM, Monterrey
August 8, 2011 - December 18, 2015
International Exchange at Bangkok University International College, Thailand
January 1, 2015 - June 1, 2015

Qualifications

Inbound Marketing – HubSpot Marketing Automation
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail