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I’m a Lead Product Designer with over 10 years of experience shaping end-to-end products for in-house and global brands, including Mattel, MGA, Zuru, and Paramount. Most recently I’ve been bringing ranges from concept to distribution. With a background in industrial design and strong skills in graphic design, 3D, technical drawing, manufacturing processes/development. I navigate materials, costs, licensors' legal requirements, and brand guidelines to ensure compliant, high-quality products across diverse portfolios. I’m organized, detail-focused, and happy to collaborate with cross-functional teams or work independently to meet project goals.…I’m a Lead Product Designer with over 10 years of experience shaping end-to-end products for in-house and global brands, including Mattel, MGA, Zuru, and Paramount. Most recently I’ve been bringing ranges from concept to distribution. With a background in industrial design and strong skills in graphic design, 3D, technical drawing, manufacturing processes/development. I navigate materials, costs, licensors' legal requirements, and brand guidelines to ensure compliant, high-quality products across diverse portfolios. I’m organized, detail-focused, and happy to collaborate with cross-functional teams or work independently to meet project goals.

Ana Maria Roberts

Product Designer, Brand Designer, Graphic Designer, +2

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I’m a Lead Product Designer with over 10 years of experience shaping end-to-end products for in-house and global brands, including Mattel, MGA, Zuru, and Paramount. Most recently I’ve been bringing ranges from concept to distribution. With a background in industrial design and strong skills in graphic design, 3D, technical drawing, manufacturing processes/development. I navigate materials, costs, licensors' legal requirements, and brand guidelines to ensure compliant, high-quality products across diverse portfolios. I’m organized, detail-focused, and happy to collaborate with cross-functional teams or work independently to meet project goals.…I’m a Lead Product Designer with over 10 years of experience shaping end-to-end products for in-house and global brands, including Mattel, MGA, Zuru, and Paramount. Most recently I’ve been bringing ranges from concept to distribution. With a background in industrial design and strong skills in graphic design, 3D, technical drawing, manufacturing processes/development. I navigate materials, costs, licensors' legal requirements, and brand guidelines to ensure compliant, high-quality products across diverse portfolios. I’m organized, detail-focused, and happy to collaborate with cross-functional teams or work independently to meet project goals.

Available to hire

I’m a Lead Product Designer with over 10 years of experience shaping end-to-end products for in-house and global brands, including Mattel, MGA, Zuru, and Paramount. Most recently I’ve been bringing ranges from concept to distribution.

With a background in industrial design and strong skills in graphic design, 3D, technical drawing, manufacturing processes/development. I navigate materials, costs, licensors’ legal requirements, and brand guidelines to ensure compliant, high-quality products across diverse portfolios. I’m organized, detail-focused, and happy to collaborate with cross-functional teams or work independently to meet project goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Lead / Senior Product Designer at Sinco Creations / Singleton Trading

December 1, 2018 - April 1, 2026

Led end-to-end design projects from sketch to 2D/3D to mass production for global retailers and brands including Barbie, Hot Wheels, LOL Surprise, Rainbow High, Fugglers, Hello Kitty, Rainbow Brite, among others. Designed products primarily for the Toy, Fashion and Beauty industries, including packaging, branding, FSUs/CDUs, and instruction manuals, taking quality standards into account. Created technical drawings and specifications for plush, plastic, and wood products based on customer trends, business goals, and licensor requirements. Oversaw manufacturing processes from the design perspective and liaised with Far East manufacturers to ensure quality, cost efficiency, and consistency. Managed a 3-person design team and multiple projects sold across EMEA, USA, Canada, and South America. Briefed and collaborated with cross-functional teams to improve processes and delivery timelines. Quickly learned and adapted to new brand style guides, QA, and legal requirements.

Product Designer at 8th Wonder Ltd

December 1, 2014 - December 1, 2018

Research, design and development of children’s wooden toy ranges, plush and accessories for Aldi, Asda, and Morrisons, contributing to annual range expansion. Revamped branding and developed brand guidelines for Aldi EU and UK toy ranges, improving design consistency across products and services and boosting brand recognition and customer engagement. Enhanced communication channels with Far East manufacturers, optimizing product development, techniques and resources. Approved product designs from the design perspective, ensuring quality, alignment with licensors, stakeholders, and business objectives, resulting in on-time product delivery and licensing compliance.