Hi, I’m Ananth Narayanan, an industrial designer focused on Research, UI/UX design, and CMF development. I value the intersection of user needs, product aesthetics, and usability, delivering concepts that are both functional and visually striking. My work spans CMF strategy, digital interfaces, prototyping, and design systems that empower strong user experiences.
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Redesigned the Decathlon India shopping app s UI/UX, improving user flow, navigation, and visual hierarchy
from ideation to prototyping. Laid out color, typography and iconography guidelines, while adhering to existing brand identity and values. Created high fidelity screens, end to end user flow, animations, motion elements, and high quality mockups
Conducted e xtensive UX research user interviews, field insights, persona building, journey mapping, and
problem analysis to understand farmers needs and systemic level gaps in the state of Andhra Pradesh.
Applied design methodologies and Translated research findings into structured user flows.
Created a high fidelity, fully interactive front end prototype with a complete design system (colors,
typography, components), micro interactions, animations, and fully mapped user flows while ensuring
usability, intuitive interactions, low cognitive load, and applied core UX psychology and design principles.
Developed a full CMF (Color | Material | Finish) redesign concept for the smartphone (Nothing phone 3a),
focusing on aesthetics, emotion, usability, novelty and practicality. Researched on design trends and took inspiration from design movements, creating a mood board. Created design mock ups and detailed visuals to communicate the methods to achieve the desired CMF.
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