Growth marketer turned brand storyteller. I’ve led the brand voice for Magicbricks (Times Group), scaled startups to multi-million reach, and built content that converts browsers into believers. I’ve done it through 26M+ reach spikes, podcast IPs, viral influencer collabs, and campaigns that sell without “selling.” Half marketer, half storyteller.... fully obsessed with how content drives business.…

Ananya

Growth marketer turned brand storyteller. I’ve led the brand voice for Magicbricks (Times Group), scaled startups to multi-million reach, and built content that converts browsers into believers. I’ve done it through 26M+ reach spikes, podcast IPs, viral influencer collabs, and campaigns that sell without “selling.” Half marketer, half storyteller.... fully obsessed with how content drives business.…

Available to hire

Growth marketer turned brand storyteller.

I’ve led the brand voice for Magicbricks (Times Group), scaled startups to multi-million reach, and built content that converts browsers into believers.

I’ve done it through 26M+ reach spikes, podcast IPs, viral influencer collabs, and campaigns that sell without “selling.”
Half marketer, half storyteller… fully obsessed with how content drives business.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced

Work Experience

Branding & Social Media Manager at Magicbricks
September 1, 2024 - Present
Scaled Instagram reach from 900K to 26M+ in under 90 days through trend-driven reels, influencer collabs, and high-conversion real estate storytelling. Grew LinkedIn impressions by 500% via consistent brand-led narratives and original IPs. Drove a 4x revenue increase in performance campaigns by executing effective ad creatives across Google & Meta. Rolled out BTL activations across 3 cities, including mall pop-ups and radio amplification. Initiated and led podcast content strategy for the real estate sector, supporting SEO and user acquisition through organic content funnels.
Head of Content & Social Media Specialist at DivineTalk Astrology
September 30, 2024 - July 22, 2025
Wrote compelling copy for Meta and other ad platforms. Managed user retention content and journey through MoEngage. Increased Instagram reach from 900k to 26 million organically, expanded Quora readership to 50k, and ranked LinkedIn in the top 5 among competitors with 12k followers. Created SEO-optimized content for the website, PR, and influencer marketing. Managed app content and Google Console content end-to-end.
Head of Content at InstaAstro
December 31, 2022 - July 22, 2025
Created high-quality copy for corporate newsletters and brochures using persuasive writing techniques. Developed content for websites, blogs, social media posts, and email campaigns to drive target audience engagement. Implemented A/B testing and optimization to improve conversion rate by 17%. Scaled Instagram reach from 900K to 26M+ in under 90 days through reels and influencer collaborations. Grew LinkedIn impressions by 500% with brand-led narratives and original IPs. Drove a 4x revenue increase in performance campaigns and executed BTL campaigns across multiple cities. Led podcast content strategy for the real estate sector to support SEO and user acquisition.
Content And Social Media Executive at Curly Tales Pvt. Ltd.
June 30, 2022 - July 22, 2025
Leveraged influencer marketing to expand reach. Maintained social media calendar aligning with brand identity and trends. Planned and executed social media vision driving brand discovery and customer engagement. Edited and proofread content. Collaborated with writers, marketing, and design teams to develop engaging content for print and digital marketing materials.
Content Writer at Leverage Edu
January 31, 2022 - July 22, 2025
Produced written content supporting marketing and educational initiatives.
Content Writing Intern at Farmsnation
December 31, 2020 - July 22, 2025
Supported content writing activities during internship period.
Freelance Intern at WritoGraphy
August 31, 2020 - July 22, 2025
Executed freelance content-related projects.
Social Media Marketing Intern at GigDe, Noida
January 31, 2020 - July 22, 2025
Assisted in social media marketing initiatives.
Content & E-commerce Management Intern at FictionSutra, Mumbai
October 31, 2019 - July 22, 2025
Supported content and e-commerce management functions.
Branding & Social Media Manager at Magicbricks
September 1, 2024 - Present
Scaled Instagram reach from 900K to 26M+ in under 90 days through a mix of trend-driven reels, influencer collaborations, and real estate storytelling. Grew LinkedIn impressions by 500% within two months using brand-led narratives and original IPs. Drove a 4x revenue increase in performance campaigns, scaling quarterly revenue from ₹5L to ₹20L by creating high-performing ad creatives across Google & Meta. Rolled out BTL activations including mall pop-ups, radio amplification, and digital amplification through Uber, CRED, and other media tie-ups. Initiated and led podcast content strategy for the real estate sector with expert-led formats supporting SEO and organic user acquisition.
Head of Content & Social Media Specialist at DivineTalk Astrology
September 30, 2024 - July 22, 2025
Wrote compelling ad copy for Meta and other platforms. Managed user retention content and journeys through MoEngage. Increased Instagram reach organically from 900K to 26 million, Quora readers to 50K, ranked LinkedIn in Top 5 with 12K followers and post impressions over 10K. Created SEO-optimized content for the website, PR, and influencer marketing. Managed end-to-end app content and Google Console content.
Head of Content at InstaAstro
December 31, 2022 - July 22, 2025
Created high-quality copy for corporate newsletters, brochures, websites, blogs, social media, and email campaigns. Implemented A/B testing and optimization, improving conversion rates by 17%. Scaled Instagram reach from 900K to 26M+ in under 90 days using a content mix of trend-driven reels, influencer collaborations, and storytelling. Grew LinkedIn impressions fivefold through brand-led narratives and original IPs. Drove a 4x revenue increase in performance campaigns by conceptualizing and executing high-performing ads. Rolled out BTL activations in malls, radio, and digital amplification. Led podcast content strategy for real estate sector with expert-led formats supporting SEO and acquisition.
Content Writer at Leverage Edu
June 30, 2022 - July 22, 2025
Head of Marketing at Scaled Instagram
September 1, 2024 - September 1, 2024
Led scaling of Instagram growth and user retention initiatives, including end-to-end GTM and content for app launches, SEO, PR, influencer marketing, and analytics platforms; improved session-to-subscription conversions.
Head of Content at Insta Astro
December 1, 2023 - December 1, 2023
Created high-converting sales decks, led founder-driven LinkedIn thought leadership, and produced newsletters; increased conversion rates by 17% via AB tests; built social strategies that drove 4x revenue growth in paid ads; led influencer PR through LinkedIn to boost brand visibility.
Branding & Social Media Manager at Magic Bricks
September 1, 2024 - November 5, 2025
Led GTM strategy for the Property Visit Festival, generating 500+ qualified leads in 30 days through an integrated campaign across performance marketing, influencer outreach, and BTL activations. Drove ROI-focused product marketing for verticals like home loans, interiors, and property services; achieved 4x ROAS by optimizing creatives and channel mix. Launched brand-led LinkedIn series to position Magic Bricks as a thought leader in real estate and finance, increasing organic impressions by 5x.

Education

Bachelors of Science at Amity University, Noida
May 1, 2020 - June 30, 2023
Class 10th at Bridgeford School, Ranchi
April 1, 2004 - May 31, 2018
Bachelors of Science at Amity University, Noida
May 1, 2020 - June 30, 2023
Class 10th at Bridgeford School, Ranchi
April 1, 2004 - May 31, 2018
Bachelor of Science at Amity University, Noida
January 11, 2030 - November 5, 2025

Qualifications

Content Creation and Storytelling Mastery (Growth School)
January 1, 2020 - December 31, 2020
MoEngage Analytics + Growth Marketing by GROWTH
January 1, 2020 - December 31, 2020
Content Marketing Masterclass by Udemy
January 1, 2020 - December 31, 2020
Content Creation and Storytelling Mastery (Growth School)
May 1, 2020 - June 30, 2023
MoEngage Analytics + Growth Marketing by GROWTH
May 1, 2020 - June 30, 2023
Content Marketing Masterclass by Udemy
May 1, 2020 - June 30, 2023
Content Creation and Storytelling Mastery
January 11, 2030 - November 5, 2025
MoEngage Analytics + Growth Marketing
January 11, 2030 - November 5, 2025

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality, Agriculture & Mining, Retail

Skills

Experience Level