I’m a UX and Product Designer with experience helping startups and small teams turn complex ideas into meaningful, user-centered products. My work spans UX/UI, web, app, and smart device design, along with brand identity, pitch decks, marketing, graphic design, custom illustrations, and visual storytelling. I’ve collaborated with organizations like AI Alignment Liaison (where I designed AI-driven experiences that balance usability and ethics) and Familiar AI (where I drove both brand trust and social media visibility within months). My process is collaborative, flexible, and iterative. I focus on uncovering real user needs and aligning solutions with your goals from day one. Through my newsletter, Through the Design Lens, I stay immersed in the evolving tech landscape, bringing fresh, informed perspectives that make products (and all of my designs) smarter, clearer, and more human. If you’re looking for a designer who blends creativity, clarity, and strategy, I’d love to collaborate!

Ananya Sri Beevanapalli

I’m a UX and Product Designer with experience helping startups and small teams turn complex ideas into meaningful, user-centered products. My work spans UX/UI, web, app, and smart device design, along with brand identity, pitch decks, marketing, graphic design, custom illustrations, and visual storytelling. I’ve collaborated with organizations like AI Alignment Liaison (where I designed AI-driven experiences that balance usability and ethics) and Familiar AI (where I drove both brand trust and social media visibility within months). My process is collaborative, flexible, and iterative. I focus on uncovering real user needs and aligning solutions with your goals from day one. Through my newsletter, Through the Design Lens, I stay immersed in the evolving tech landscape, bringing fresh, informed perspectives that make products (and all of my designs) smarter, clearer, and more human. If you’re looking for a designer who blends creativity, clarity, and strategy, I’d love to collaborate!

Available to hire

I’m a UX and Product Designer with experience helping startups and small teams turn complex ideas into meaningful, user-centered products. My work spans UX/UI, web, app, and smart device design, along with brand identity, pitch decks, marketing, graphic design, custom illustrations, and visual storytelling.

I’ve collaborated with organizations like AI Alignment Liaison (where I designed AI-driven experiences that balance usability and ethics) and Familiar AI (where I drove both brand trust and social media visibility within months). My process is collaborative, flexible, and iterative. I focus on uncovering real user needs and aligning solutions with your goals from day one.

Through my newsletter, Through the Design Lens, I stay immersed in the evolving tech landscape, bringing fresh, informed perspectives that make products (and all of my designs) smarter, clearer, and more human.

If you’re looking for a designer who blends creativity, clarity, and strategy, I’d love to collaborate!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
French
Beginner
Telugu
Fluent

Work Experience

UX/UI Designer at AI Alignment Liaison (AI Platform | Responsible AI | B2B Startup)
April 1, 2025 - October 29, 2025
Contributing to early product discovery and shaping future interface design by collaborating with the founder, project managers and engineers to define user needs, align business goals, and shape product strategy for a GenAI platform.
Founder, Author, and Designer at Through the Design Lens
October 1, 2024 - October 29, 2025
Developed a deeper understanding of user-centric design's impact on business-driven solutions through 50+ articles at the intersection of UX design with business, tech, and creative fields, demonstrating UX strategy and product design using market research, analyzed trends, and prototypes.
Freelance Designer at Independent Freelancing
June 1, 2024 - October 29, 2025
Delivered UX/UI design, branding, and marketing collateral for multiple clients; produced campaigns such as PMI Silicon Valley Toastmasters Club flyers and investor-awareness materials for an IoT startup.
3D Animator at Familiar AI
May 1, 2024 - May 1, 2024
Increased the average user engagement time and retention by animating a walking cycle for the Familiar pet on Blender, enabling an engaging and gamified user experience.
Social Media Marketing Designer at Familiar AI
December 1, 2023 - December 1, 2023
Boosted the followership of Familiar AI’s Instagram account by 750% in 3 months through rebranding, a brand guide with editable templates and custom illustrations, and a targeted ad/post campaign.
Student & Team Member at University of San Francisco
May 1, 2024 - May 1, 2024
Contributed to Disaster Ready Systems, Mission Bay Shuttle App Redesign, Airbnb Experiences Web Redesign, The Smart Mirror, and AQUAMAA—driving market research, heuristic evaluations, user personas, testing, wireframes, and prototyping.
Design Tutor at University of San Francisco
May 1, 2024 - May 1, 2024
Aided 30 students to earn over 95% in their projects by offering simpler or alternative problem-solving approaches and teaching design tools.
Lab Assistant at University of San Francisco
May 1, 2023 - May 1, 2023
Ensured all Art + Architecture students met deadlines by managing computer labs, troubleshooting printers, and advising on design decisions.
UX/UI Designer at AI Alignment Liaison
April 1, 2025 - October 29, 2025
UX/UI Designer contributing to early product discovery for a GenAI platform. I combine market analysis, ideation, and user research to define user needs, align with business goals, and shape product strategy. I collaborate with the founder, project managers, and engineers to inform interface direction, prioritize features, and ensure intuitive, safe experiences.
Founder, Author & Designer at Through the Design Lens
October 1, 2024 - October 29, 2025
Founder and designer building the Through the Design Lens brand. I publish 50+ articles exploring the intersection of UX, business, tech, and creativity, highlighting how user-centered design translates into product strategy, market trends, and prototyping. I also share insights via a newsletter, LinkedIn, and Substack.
Freelance Designer at Self-Employed
June 1, 2024 - October 29, 2025
As a freelance designer, I deliver UX/UI and design collateral for diverse clients. I increased PMI Silicon Valley Toastmasters Club enrollment by creating multiple flyer concepts, conducted competitive research, and collaborated with officers. I also designed an awareness campaign for an IoT startup and refined an investor pitch deck to improve clarity and appeal.
UX/UI Designer at AI Alignment Liaison
April 1, 2025 - October 31, 2025
Contributing to early product discovery and shaping interface strategy for a GenAI platform by performing market analysis, ideation, and cross-functional collaboration to define user needs and align with business goals.
Founder, Author, and Designer at Through the Design Lens
October 1, 2024 - October 31, 2025
Developing a deeper understanding of user-centric design's impact on business-driven solutions through 50+ articles on the intersection of UX design with business, tech, and creative fields that demonstrate UX strategy and product design using market research, trends analysis, and prototypes.
Freelance Designer at Independent Freelancing
June 1, 2024 - October 31, 2025
Provided design and communication support across projects, including marketing collateral and investor outreach; increased PMI Silicon Valley Toastmasters Club enrollment by creating multiple flyer variants and conducted market research for an IoT startup to improve pitch clarity.

Education

B.A. Design (Minor: Entrepreneurship & Innovation) at University of San Francisco
August 1, 2020 - May 1, 2024
B.A. Design (Minor: Entrepreneurship & Innovation) at University of San Francisco
August 1, 2020 - May 1, 2024
B.A. Design at University of San Francisco
August 1, 2020 - May 1, 2024

Qualifications

Dean’s List
August 1, 2020 - May 1, 2024
Valedictorian: Nominee
January 11, 2030 - October 29, 2025
Dean’s Medal of Excellence: Nominee
January 11, 2030 - October 29, 2025
Excellence and Leadership Award
May 25, 2024 - May 25, 2024
Dean's List
August 1, 2020 - May 1, 2024
Excellence and Leadership (Award)
August 1, 2020 - May 1, 2024
Valedictorian: Nominee
January 11, 2030 - October 31, 2025
Dean’s Medal of Excellence: Nominee
January 11, 2030 - October 31, 2025

Industry Experience

Education, Software & Internet, Media & Entertainment, Professional Services, Non-Profit Organization
    paper Through the Design Lens

    Through the Design Lens is my ongoing design newsletter and case study platform, where I’ve published over 55 articles exploring how emerging technology (especially AI) is reshaping UX and product design.

    Beyond writing, it’s where I simulate real-world product challenges to design and document end-to-end UX case studies. Some notable examples include “Active Contributions”, a proposed LinkedIn feature that enables professionals to collaborate on public projects, an AI-powered travel planning concept that personalizes itineraries based on user values and behavior, a prioritization app for Apple smart watches to track and adapt habits, and more.

    Through these projects, I combine research, strategy, and interface design to explore how AI, ethics, and human behavior intersect. This ongoing work keeps me sharp, current, and creative, ensuring every client project benefits from an informed, future-oriented mindset.

    paper AI Alignment Liaison

    At AI Alignment Liaison, I’m the sole UX designer working alongside engineers to design an AI platform, including an onboarding process, values system, and a GenAI chatbot. The product helps users clarify their personal values and translate them into actionable strategies through adaptive, human-centered interfaces.

    I’m building the experience from the ground up by defining user flows, designing wireframes and prototypes, and shaping how AI interprets and structures user input into meaningful insights. My work balances usability with the ethical dimensions of intelligent systems, ensuring that personalization and transparency coexist.

    This is an ongoing project currently in internal iteration, where I’m leading the UX direction and contributing to design strategy, interaction models, and the system’s information hierarchy. It’s a chance to explore how AI can support human reflection and decision-making when building AI products.