I’m Ana Cavalcanti, a designer specializing in branding and brand strategy. For over eight years, I’ve worked on building and evolving visual identities for B2B and SaaS companies, creating brands that balance clarity, aesthetics, narrative, and purpose. My experience spans the technology, energy, education, and industrial sectors. I believe strong brands emerge from the combination of method, research, creative repertoire, and sensitivity to detail, elements that make each touchpoint more authentic, consistent, and memorable. Throughout my career, I’ve collaborated with brands such as Webflow, Google, RingCentral, Shopify, Contentful, the Wikimedia Foundation, Sebrae RN, Fortnil, and Arco Educação. I work end-to-end, developing scalable visual identities, full rebranding projects, packaging design, landing pages, websites, e-mail marketing, strategic presentations, pitch decks, illustrations, and art direction for campaigns and events. My approach is relational and collaborative, grounded in understanding people, stories, expectations, and challenges in order to transform insights into meaningful visual solutions.…I’m Ana Cavalcanti, a designer specializing in branding and brand strategy. For over eight years, I’ve worked on building and evolving visual identities for B2B and SaaS companies, creating brands that balance clarity, aesthetics, narrative, and purpose. My experience spans the technology, energy, education, and industrial sectors. I believe strong brands emerge from the combination of method, research, creative repertoire, and sensitivity to detail, elements that make each touchpoint more authentic, consistent, and memorable. Throughout my career, I’ve collaborated with brands such as Webflow, Google, RingCentral, Shopify, Contentful, the Wikimedia Foundation, Sebrae RN, Fortnil, and Arco Educação. I work end-to-end, developing scalable visual identities, full rebranding projects, packaging design, landing pages, websites, e-mail marketing, strategic presentations, pitch decks, illustrations, and art direction for campaigns and events. My approach is relational and collaborative, grounded in understanding people, stories, expectations, and challenges in order to transform insights into meaningful visual solutions.WWWW…