AS

Anastasiia Shestakova

Available to hire

I’m an experienced Senior UX/Product Designer with 4 years in creating high-impact, data-led digital experiences.

About

I’m an experienced Senior UX/Product Designer with 4 years in creating high-impact, data-led digital experiences. I specialize in CRO and product design, turning GA4 and user-behavior signals like heatmaps into clear, intuitive UI improvements that drive measurable growth.

In my roles, I’ve led end-to-end website redesigns and scaled design systems to support complex B2B platforms and multiple UK clients. I’m comfortable owning experimentation roadmaps, running A/B testing cycles with strong stakeholder alignment, mentoring designers, and delivering high-fidelity handoffs that help teams ship faster with consistent quality.

  • Joined October 2026

Languages

  • EnglishFluent
  • UkrainianFluent
  • RussianFluent

Industry experience

  • Software & Internet
  • Education
  • Professional Services
  • Media & Entertainment
  • Retail

More experts in Warwick, United Kingdom

Projects · 2

UX Case Study: Optimising Information Architecture for E-commerce Category Page

The Problem: The category page was overpopulated with repetitive product listings. Every colour variant was shown as a separate card, leading to user confusion and "choice paralysis." Observation: GA4 data indicated that users were struggling to navigate the extensive product grid. The top-performing items were often buried under multiple color variations of the same product. Hypothesis: By consolidating product variants into single parent cards with interactive color swatches and refining the navigation hierarchy, we can simplify the browsing experience and increase the conversion rate. My Role: Lead CRO/Product Designer.

  • Conversion Rate Optimization Expert
  • Product Designer
  • UI Designer
  • +1
Design System for Industrial Safety Ecosystem

A robust, scalable ecosystem engineered for a global industrial safety leader. Designed to streamline complex industrial workflows, this robust ecosystem provides a unified source of truth for high-stakes B2B environments. Engineered for cross-platform scalability, it ensures absolute visual consistency and technical precision across all digital touchpoints. The Brief: A technical B2B platform redesign for a global leader in industrial safety. The challenge extended beyond aesthetics; it required the creation of a unified design language for a large corporate group to ensure consistency across multiple future brands. Note: Product imagery, branding elements and content are replaced with placeholders to comply with NDA protocols.

  • Conversion Rate Optimization Expert
  • Product Designer
  • UI Designer
  • +1

Work experience· 4 roles

Senior UX Designer · ClickThrough MarketingNov 2025 – Present · 1 yr 1 mo

Lead UX/product design work focused on CRO and experimentation. Own the experimentation roadmap using GA4 and heatmaps (Hotjar/Clarity), from data analysis and hypothesis generation through A/B test design and stakeholder reporting. Primary design lead for key accounts, facilitating workshops and aligning UI changes with commercial goals. Delivered average 15–30% conversion uplifts via iterative, data-led design. Spearheaded a scalable B2B design system to reduce design debt and ensure consistent brand and UI patterns across complex industrial platforms, while supporting high-quality design-to-development handoff.

UX Designer · ClickThrough MarketingSep 2022 – Nov 2025 · 3 yrs 3 mos

Worked in a fast-paced agency environment delivering 100+ A/B test variations per year. Collaborated with strategists to translate complex data-driven hypotheses into high-converting UI solutions while maintaining a rapid design-to-dev pipeline. Managed multi-client delivery for multiple UK brands under tight deadlines, ensuring consistent quality across experiments and design assets.

English Teacher · Skyeng, Online schoolJan 2018 – Jan 2022 · 4 yrs 1 mo

Developed and delivered personalised online instruction, strengthening communication and problem-solving skills. Designed curriculum and learning content tailored to individual students, supporting learning progress through structured planning and clear guidance.

Specialist, International Cooperation Department · National University “Odesa Maritime Academy”Jan 2013 – Jan 2018 · 5 yrs 1 mo

Education

Bachelor in International Economic Relations · Odesa National University named by I. I. Mechnikov2008 – 2013

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