I am a creative and detail-oriented brand designer with experience in art direction and branding. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I specialize in using digital, print, and generative AI design tools to create high-impact and strategic visual storytelling for lifestyle brands. I love coordinating projects with marketing teams to deliver eye-catching campaigns that resonate with audiences. Currently I am creating advertising campaigns and digital assets for beauty brands like John Frieda, Guhl and Bioré, focusing on retail partners in Switzerland and Austria. I enjoy using generative AI tools to enhance my workflow and develop branded templates that increase efficiency for teams I collaborate with.…

Anastasia Biel

I am a creative and detail-oriented brand designer with experience in art direction and branding. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I specialize in using digital, print, and generative AI design tools to create high-impact and strategic visual storytelling for lifestyle brands. I love coordinating projects with marketing teams to deliver eye-catching campaigns that resonate with audiences. Currently I am creating advertising campaigns and digital assets for beauty brands like John Frieda, Guhl and Bioré, focusing on retail partners in Switzerland and Austria. I enjoy using generative AI tools to enhance my workflow and develop branded templates that increase efficiency for teams I collaborate with.…

Available to hire

I am a creative and detail-oriented brand designer with experience in art direction and branding.

Portfolio: Website not available. Sign in: https://www.twine.net/signup
I specialize in using digital, print, and generative AI design tools to create high-impact and strategic visual storytelling for lifestyle brands. I love coordinating projects with marketing teams to deliver eye-catching campaigns that resonate with audiences.

Currently I am creating advertising campaigns and digital assets for beauty brands like John Frieda, Guhl and Bioré, focusing on retail partners in Switzerland and Austria. I enjoy using generative AI tools to enhance my workflow and develop branded templates that increase efficiency for teams I collaborate with.

See more

Language

English
Fluent
German
Advanced

Work Experience

Brand Designer at John Frieda, Guhl, Bioré
February 1, 2025 - Present
Created advertising campaigns and POS materials for retail partners like Coop, Bipa, dm, Loeb, and Manor. Developed digital assets for Instagram, web, displays, and video advertising campaigns adopted for Switzerland and Austria. Organized brand assets using Digital Asset Management systems (DAM) in accordance with corporate guidelines.
Digital Designer at Esquire
September 30, 2022 - July 28, 2025
Designed and executed 25+ storytelling digital campaigns and landing pages for global brands including LG, Adidas, Samsung, and Clarins, increasing average time on page by 35% and click-through rate by 25%. Supported artistic direction of digital marketing projects, developed briefs for creative collaborators including photographers and illustrators, and coordinated projects with marketing teams to ensure timely delivery. Developed event design materials for Esquire Weekend festivals with 10,000+ visitors, in both print and digital formats.
Graphic Designer at Robb Report
December 31, 2021 - July 28, 2025
Designed 50+ eye-catching presentations and media kits and created digital special projects including collaborations like Robb Report x Samsung. Designed printed materials for events such as invitation cards and press walls, and developed digital content for the web including banners and social media visuals.
Marketing Designer at Cosmopolitan
June 30, 2020 - July 28, 2025
• Developed marketing designs for 15+ brand events and 360° advertising campaigns across digital and print media, contributing to increased brand engagement and audience reach. • Designed printed and event materials including press walls, outdoor ads, POS materials, and pop-up branding. • Created digital assets such as landing pages and promotional social media visuals aligned with the magazine’s campaigns. • Produced visually compelling presentations and media kits to support brand partnerships and advertising sales.

Education

Master of Arts in Design at Lucerne University of Applied Sciences and Arts
September 1, 2022 - February 1, 2024

Qualifications

Swiss Government Excellence Scholarship
September 1, 2022 - February 1, 2024

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Manufacturing, Professional Services, Non-Profit Organization, Education
    uniE621 Charity Running Marathon Event Design Project
    I helped to create visual presence of this Charity Fund at the running marathon and developed design of the all supporting visual materials from concept into implementation within brand book guidelines. https://www.behance.net/gallery/228182217/Charity-Running-Marathon-Event-Design-Project…
    uniE621 Trade fair stand for Sparklo
    Exhibition design project for the recycling company Sparklo. It includes the creative concept and branding layouts for the two exhibition stands at the WFES’2024 trade fair in Abu Dhabi, UAE and IFAT’2024 in São Paulo, Brasil. https://www.behance.net/gallery/197517745/Trade-Fair-Exhibition-Stand-Sparklo…