Available to hire
Hi, I’m ANASTA SIIA PUZIKOVA, a creative Social Media Manager and UGC Creator with 5+ years of experience growing audiences on TikTok and Instagram for fintech, wellness, and e-commerce brands. I help brands build engaged communities, craft compelling UGC campaigns, and boost online sales through data-driven social strategies.
Proven results include growing followers from 0 to 8K (3x), +30% bookings, +38.9% eBay sales, 266K TikTok views, and 60+ UGC videos. I specialize in strategy, content production, influencer collaborations, and ongoing optimization to scale brands.
Experience Level
Expert
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Language
English
Fluent
German
Advanced
Work Experience
Social Media Manager & UGC Creator at Freelance / 3+ clients (Fintech, Wellness, E-commerce)
February 1, 2023 - PresentManage full-cycle social media strategies for 3+ clients (fintech, wellness, and e-commerce). Drive TikTok and Instagram growth and optimize e-commerce ads. Produced 60+ UGC videos optimized for ads, delivering higher organic reach and conversions. Revived engagement through a Q&A series, contributing to +40% comments for wellness client. Prepare monthly reports and provide strategic recommendations for founders/CMOs to scale brands.
Social Media Manager at BestStocks (Fintech)
February 1, 2020 - December 1, 2022Instagram growth from 0 to 10K followers (+800%) in 6 months via educational content and giveaways. TikTok growth from 0 to 8K with 19K+ average views and 33K+ peak. Pivoted content format to double watch time and +25% retention. Reposted brand UVP; engagement rose from 3% to 9%. Recruited 20+ micro-influencers, generating 200+ qualified leads.
Social Media Manager at BrainStorm Autolab (B2B)
July 1, 2018 - December 1, 2020Instagram growth from 500 to 6K; +30% bookings. Reposted brand UVP; engagement increased from 3% to 9%. Coordinated 20+ micro-influencers, producing 200+ qualified leads.
Education
BA Foreign Languages (English/German) at Kemerovo State University
January 1, 2013 - January 1, 2017Qualifications
Social Media Marketing Specialist
January 1, 2018 - March 14, 2026Google Ads Certification
January 1, 2018 - March 14, 2026HubSpot Social Media Marketing Certification
January 1, 2018 - March 14, 2026Meta Ads Certification
January 11, 2030 - March 14, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
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Expert
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Expert
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