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I'm Anastasia, an SEO and Generative Search Optimization strategist with 8+ years of experience driving growth for B2B SaaS, health tech, and fintech brands. I specialize in Generative Engine Optimization (GEO), AI search visibility, and entity-driven content strategy, with a track record of aligning traditional SEO with emerging LL-powered search experiences. I lead on-page, off-page, and technical SEO, collaborating with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. I’m passionate about experimentation, cross-functional collaboration, and educating teams on the evolving future of search.…I'm Anastasia, an SEO and Generative Search Optimization strategist with 8+ years of experience driving growth for B2B SaaS, health tech, and fintech brands. I specialize in Generative Engine Optimization (GEO), AI search visibility, and entity-driven content strategy, with a track record of aligning traditional SEO with emerging LL-powered search experiences. I lead on-page, off-page, and technical SEO, collaborating with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. I’m passionate about experimentation, cross-functional collaboration, and educating teams on the evolving future of search.

Anastasia Stefek

SEO Expert, Marketing Strategist, Growth Marketer, +3

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I'm Anastasia, an SEO and Generative Search Optimization strategist with 8+ years of experience driving growth for B2B SaaS, health tech, and fintech brands. I specialize in Generative Engine Optimization (GEO), AI search visibility, and entity-driven content strategy, with a track record of aligning traditional SEO with emerging LL-powered search experiences. I lead on-page, off-page, and technical SEO, collaborating with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. I’m passionate about experimentation, cross-functional collaboration, and educating teams on the evolving future of search.…I'm Anastasia, an SEO and Generative Search Optimization strategist with 8+ years of experience driving growth for B2B SaaS, health tech, and fintech brands. I specialize in Generative Engine Optimization (GEO), AI search visibility, and entity-driven content strategy, with a track record of aligning traditional SEO with emerging LL-powered search experiences. I lead on-page, off-page, and technical SEO, collaborating with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. I’m passionate about experimentation, cross-functional collaboration, and educating teams on the evolving future of search.

Available to hire

I’m Anastasia, an SEO and Generative Search Optimization strategist with 8+ years of experience driving growth for B2B SaaS, health tech, and fintech brands. I specialize in Generative Engine Optimization (GEO), AI search visibility, and entity-driven content strategy, with a track record of aligning traditional SEO with emerging LL-powered search experiences.

I lead on-page, off-page, and technical SEO, collaborating with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. I’m passionate about experimentation, cross-functional collaboration, and educating teams on the evolving future of search.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO & Generative Search Engine Optimization Specialist (Independent) at Independent

March 1, 2025 - Present

Conduct comprehensive analysis of client websites to identify risks, technical issues, growth opportunities, and competitive gaps. Develop, refine, and evolve tailored SEO strategies aligned with client business objectives and performance KPIs. Serve as the primary SEO advisor for clients, providing strategic guidance, education, and ongoing performance insights. Collaborate with content teams, analysts, and developers to deliver high-quality, actionable SEO recommendations. Develop and execute AI search optimization strategies to improve brand visibility across various platforms. Experiment with LLM prompt frameworks to optimize content generation workflows while maintaining E-E-A-T standards. Monitor brand mentions and citation presence in AI-generated answers; analyze trends and adjust content strategies accordingly. Conduct competitive AI visibility analysis to identify gaps in generative search performance.

Senior SEO Strategist at Golden Spiral Marketing (formerly Ratio)

March 1, 2023 - March 1, 2025

Develop and execute comprehensive SEO strategies for B2B SaaS, fintech, and healthtech companies. Conduct in-depth keyword research to identify high-potential keywords and optimize site content accordingly. Perform thorough website audits, implement on-page SEO techniques (meta tags optimization, URL structure, content optimization), and manage internal/external teams to ensure best practices across campaigns.

SEO Specialist at Cendyn

January 1, 2021 - January 1, 2023

Led SEO for approximately 30 B2C properties; set up GTM to track and analyze events in GA; optimized PPC campaigns, resulting in a 30% reduction in cost per conversion; created comprehensive Data Studio reports; managed internal and external contractors; contributed to overall SEO strategy and execution.

SEO Specialist at Metric Marketing

January 1, 2021 - January 1, 2022

In-depth keyword research to identify high-potential keywords; local and international SEO; on-page optimization; backlink gap analysis; internal linking strategy; canonical tag implementation; improved CTR and site performance; managed a portfolio of ~30 B2C properties.

SEO Specialist at Medium Blue Search Engine Marketing

January 1, 2018 - January 1, 2021

Handled SEO for about 15 B2B, SaaS, and e-commerce properties. Set up GTM tagging to track events in GA; optimized PPC campaigns; created thorough Data Studio reports; managed a mixed team of contractors and full-time staff dedicated to SEO, digital marketing, and content.