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I'm a creative professional with 5+ years of experience in brand development, visual design, and marketing strategy across tech and F&B industries. I graduated with a design degree majoring in advertising, and I’ve led impactful rebranding projects, developed strong brand systems, and directed marketing campaigns that drive results. Recent highlights include the full rebranding of a software agency from Digital Envision to UPSCALIX, guiding visual direction and campaign success for SAGALA Group’s new F&B brands, and currently spearheading brand marketing for Geprek Gold Chick and Dimsum Mbludak.…I'm a creative professional with 5+ years of experience in brand development, visual design, and marketing strategy across tech and F&B industries. I graduated with a design degree majoring in advertising, and I’ve led impactful rebranding projects, developed strong brand systems, and directed marketing campaigns that drive results. Recent highlights include the full rebranding of a software agency from Digital Envision to UPSCALIX, guiding visual direction and campaign success for SAGALA Group’s new F&B brands, and currently spearheading brand marketing for Geprek Gold Chick and Dimsum Mbludak.

Anbiya

Graphic Designer, Brand Designer, Art Director, +2

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I'm a creative professional with 5+ years of experience in brand development, visual design, and marketing strategy across tech and F&B industries. I graduated with a design degree majoring in advertising, and I’ve led impactful rebranding projects, developed strong brand systems, and directed marketing campaigns that drive results. Recent highlights include the full rebranding of a software agency from Digital Envision to UPSCALIX, guiding visual direction and campaign success for SAGALA Group’s new F&B brands, and currently spearheading brand marketing for Geprek Gold Chick and Dimsum Mbludak.…I'm a creative professional with 5+ years of experience in brand development, visual design, and marketing strategy across tech and F&B industries. I graduated with a design degree majoring in advertising, and I’ve led impactful rebranding projects, developed strong brand systems, and directed marketing campaigns that drive results. Recent highlights include the full rebranding of a software agency from Digital Envision to UPSCALIX, guiding visual direction and campaign success for SAGALA Group’s new F&B brands, and currently spearheading brand marketing for Geprek Gold Chick and Dimsum Mbludak.

Available to hire

I’m a creative professional with 5+ years of experience in brand development, visual design, and marketing strategy across tech and F&B industries. I graduated with a design degree majoring in advertising, and I’ve led impactful rebranding projects, developed strong brand systems, and directed marketing campaigns that drive results.

Recent highlights include the full rebranding of a software agency from Digital Envision to UPSCALIX, guiding visual direction and campaign success for SAGALA Group’s new F&B brands, and currently spearheading brand marketing for Geprek Gold Chick and Dimsum Mbludak.

Skills

Brand Identity

Social Media Design

Copywriting

Experience Level

Brand Identity

Expert

Social Media Design

Expert

Copywriting

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Freelance Designer at Freelance

September 1, 2024 - Present

Supervising content to match with brand visual and persona; in charge of creative brief and key visuals of campaigns; craft campaign messages aligned with marketing goals.

Visual Designer at DIMSUM MBLUDAK

February 1, 2024 - Present

In charge of visuals for SAGALA Group sub-brand; designing brand identity for “Si Paman” & “Es Kopi Bung Kus”; collaborate with marketing and all other divisions.

Digital Content Specialist at Upscalix

November 11, 2025 - February 28, 2026