As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight. At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis. Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance. Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight. At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis. Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance. Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.

Alexandra Zelenca

As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight. At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis. Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance. Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight. At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis. Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance. Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.

Available to hire

As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight.
At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis.
Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance.
Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.As a marketing professional and entrepreneur with experience in both corporate and creative environments, I bring a versatile skill set that combines strategic thinking, digital expertise, and customer insight. At Veeam Software, I managed global email marketing campaigns using tools like Marketo and Salesforce—coordinating cross-functional teams, analyzing performance metrics and optimizing engagement and conversion rates. This experience strengthened my data-driven approach and understanding of marketing automation and performance analysis. Later, as a small business owner and textile designer, I applied these skills to develop my own brand. I handled everything from product design and sourcing to digital marketing and e-commerce management, ensuring both creative quality and commercial performance. Today, I’m seeking a new professional challenge where I can combine my analytical marketing experience with my passion for customer experience, creativity, and brand storytelling.

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Language

French
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Entrepreneur / Digital Marketing Consultant
March 1, 2023 - November 3, 2025
Founded and led a digital marketing consultancy focused on brand identity, digital strategy, online and retail sales, CRM integration, and e-commerce optimization. Led cross-functional projects using Marketo, Jira, Shopify and HTML/CSS; managed client relations, performance analytics, and multi-channel campaigns.
Marketing & Communications Manager
August 1, 2021 - August 1, 2021
Led brand identity, digital strategy, and online/boutique sales; managed customer relations, logistics, and operations; oversaw email marketing campaigns and content production; coordinated with internal and external teams for marketing metrics and channel optimization. Created and distributed internal and external content including newsletters and videos; collaborated with e-commerce platforms and social channels.
Marketing & Digital Content Specialist
June 1, 2019 - June 1, 2019
Supported digital marketing initiatives, social media management, content creation, and SEO strategies; contributed to product storytelling, brand assets, and online campaigns across multiple channels.
Marketing Assistant at Groupe SEB
December 31, 2017 - December 31, 2017
Product marketing support; creation and management of email marketing campaigns; social media content; collaboration with marketing teams; campaign planning.
Administrative Support / Reception at ZF Group
December 31, 2016 - December 31, 2016
Administrative tasks; reception; coordination with internal and external partners; report piloting of global projects; daily office operations.
Entrepreneur / Marketing Digital
August 1, 2021 - August 1, 2021
Entrepreneurship focusing on digital marketing, content creation, brand development, and skills training; use of Jira, Shopify, HTML and SEO.
Entrepreneur / Marketing Digital
June 1, 2019 - June 1, 2019
Digital marketing, product development, brand identity, content strategy, online and boutique sales.
Specialist Email Marketing / Analyste RH at Oracle
December 1, 2022 - December 1, 2022
Email marketing specialist; HR services; campaign management, segmentation, analytics.
Entrepreneur / Marketing Digital
March 1, 2023 - November 3, 2025
Current entrepreneurial activity focused on digital marketing, content production, and online brand management.
Marketing Coordinator at ZF Group
December 31, 2016 - December 31, 2016
Supported regional marketing operations, campaigns, social media, SEO and content initiatives across local and international markets; collaborated with internal teams to deliver marketing assets.
Assistant Product Marketing at Groupe SEB
December 31, 2017 - December 31, 2017
Assisted product marketing campaigns, email marketing, content creation and coordination with cross-functional teams; supported brand campaigns and online presence in Bucharest.

Education

Master en économie du commerce, du tourisme et des services at Faculté de Management en Tourisme et Commerce « Dimitrie Cantemir », Timisoara (Roumanie)
January 11, 2030 - September 19, 2025
Licence en économie du commerce, du tourisme et des services at Faculté de Management en Tourisme et Commerce « Dimitrie Cantemir », Timisoara (Roumanie)
January 11, 2030 - September 19, 2025
Baccalauréat Économique et Social at Lycée Économique « F. S. Nitti », Timisoara (Roumanie)
January 11, 2030 - September 19, 2025
Master économie du commerce, du tourisme et des services at Dimitrie Cantemir University, Timisoara (Romania)
January 1, 2010 - January 1, 2012
Licence économie du commerce, du tourisme et des services at Dimitrie Cantemir University, Timisoara (Romania)
January 1, 2007 - January 1, 2010
Lycée Économique 'F. S. Nitti' Timisoara (Bilingue) - Baccalaureat économique at Lycée Économique « F. S. Nitti », Timisoara (Romania)
January 1, 2003 - January 1, 2007
Lycée Economique at Lycée Économique 'F.S. Nitti'
January 1, 2000 - January 1, 2003
Licence en économie du commerce, du tourisme et des services at Dimitrie Cantemir University, Timisoara
January 1, 2003 - January 1, 2007
Master en économie du commerce, du tourisme et des services at Dimitrie Cantemir University, Timisoara
January 1, 2007 - January 1, 2010
Master en économie du commerce, du tourisme et des services at Dimitrie Cantemir University, Timisoara
January 1, 2010 - January 1, 2012
Master en économie du commerce, du tourisme et des services at Dimitrie Cantemir, Timisoara, Romania
January 1, 2010 - December 31, 2012
Licence en économie du commerce, du tourisme et des services at Dimitrie Cantemir, Timisoara, Romania
January 1, 2007 - December 31, 2010
Baccalauréat – Lycée Economique F. S. Nitti at Lycée Economique F. S. Nitti, Timisoara, Romania
January 1, 2003 - December 31, 2007
Master économie du commerce, du tourisme et des services at Dimitrie Cantemir, Timisoara (Romania)
January 1, 2010 - December 31, 2012
Licence économie du commerce, du tourisme et des services at Dimitrie Cantemir, Timisoara (Romania)
January 1, 2007 - December 31, 2010
Baccalauréat Économie at Lycée Économique 'F. S. Nitti', Timisoara (Romanie)
January 1, 2003 - December 31, 2007

Qualifications

Master Économie du Commerce, du Tourisme et des Services
January 1, 2010 - January 1, 2012
Licence Économie du Commerce, du Tourisme et des Services
January 1, 2007 - January 1, 2010
Lycée Économique 'F. S. Nitti' Timisoara (Bilingue) - Baccalaureat Économique
January 1, 2003 - January 1, 2007
Master en économie du commerce, du tourisme et des services
January 1, 2010 - December 31, 2012
Licence en économie du commerce, du tourisme et des services
January 1, 2007 - December 31, 2010
Baccalauréat – Lycée Economique F. S. Nitti
January 1, 2003 - December 31, 2007

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Other