Content Creator Intern at PT Gumindo Bogamanis (Kuaci Rebo)

Assisted in developing social media content concepts for FMCG products, ensuring each idea aligned with the brand’s identity and target audience. Created content briefs and feed briefs to guide designers and production teams, enabling faster and more consistent content output. Managed captions, hashtags, and posting schedules across platforms, resulting in a 20% improvement in posting consistency and audience engagement. Produced short-form video content (Reels/TikTok) showcasing product usage, packaging, and lifestyle themes, contributing to higher early engagement. Conducted food & snack trend research to identify relevant content angles, strengthening content relevance for consumers in the FMCG market. Managed caption writing, hashtag strategy, and content scheduling to maintain consistent posting frequency across social media platforms. Supported the execution of seasonal campaigns by preparing visual concepts, product-focused scripts, and creative directions.

Social Media Marketing at Ofrim

Built Ofrim’s social media profile from scratch, developing its brand voice, visual direction, and initial content pillars, resulting in the account reaching 1,000+ early followers organically. Created Ofrim’s first content brief and feed brief structure, streamlining content development and improving creative workflow efficiency by 30%. Developed and produced Ofrim’s initial Reels/TikTok content, increasing early engagement levels by 25% through storytelling-driven videos. Conducted foundational trend and competitor research to establish relevant content themes, helping boost first-month reach by 20%. Supported the launch of Ofrim’s first campaign by preparing content concepts, captions, and posting strategies, helping increase overall engagement during the launch period.