Available to hire
I’m Andrea Barrionuevo, a Digital Marketing Specialist with over 4 years of international experience in communication, branding, social media, and e-commerce. I partner with small to mid-sized businesses to craft tailored strategies that boost online presence and revenue.
My work blends creativity with data-driven optimization, from building visual identities and responsive websites to implementing automated funnels and engaging content. I thrive in multicultural teams and love turning complex challenges into clear, action-focused plans.
Experience Level
Expert
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Language
Spanish; Castilian
Fluent
Portuguese
Advanced
English
Fluent
French
Advanced
Work Experience
Digital Marketer & Founder at Alpakka - Authentic Marketing
September 1, 2024 - PresentFounder of a digital marketing agency focused on tailored solutions for small businesses, including social media, branding, websites and automations. Increased clients' organic reach on social media by up to 700% in sectors like art, wine, real estate and gastronomy. Designed and implemented automated marketing funnels that achieved up to 18% conversion rates for qualified leads. Created and sold digital products for myself and clients, contributing to new streams of passive income. Served clients across Portugal, Spain, and Latin America, adapting strategies to different markets and languages. Developed visual identities and responsive websites focused on performance, UX, and conversion-optimized SEO.
Quality Analyst at Accenture
December 31, 2024 - July 30, 2025Conducted quality audits on digital advertising content for one of the world’s largest search engines, maintaining 100% accuracy and policy compliance. Collaborated on continuous process improvements, reducing rework by 25%. Trained new colleagues and became a quality reference within the team.
Marketing Executive Manager at Grupo Jhosef Arias
July 31, 2022 - July 30, 2025Planned and executed BTL and ATL campaigns for the group’s gastronomic brands, boosting visibility in key events like Madrid Fusión. Created visual and written content for press, blogs, and social media, aligning branding with local and international audiences. Managed remote design and communication teams across Peru and Spain.
Marketing Manager at Bestsol Perú (Microsoft Silver Partner)
May 31, 2021 - July 30, 2025Designed B2B email marketing and automation campaigns with open rates above 45%. Organized webinars and hybrid events to present UCaaS solutions, generating qualified leads. Developed sales support materials including brochures, presentations, and landing pages.
Quality Analyst at Accenture
September 1, 2022 - December 1, 2024Conducted quality audits on digital advertising content for one of the world’s largest search engines, maintaining 100% accuracy and policy compliance. Collaborated on continuous process improvements, reducing rework by 25%. Trained new colleagues and became a quality reference within the team.
Marketing Executive Manager at Grupo Josef Arias
July 1, 2021 - July 1, 2022Planned and executed BTL and ATL campaigns for the group’s gastronomic brands, boosting visibility at key events such as Madrid Fusion. Created visual and written content for press, blogs, and social media, aligning branding with local and international audiences. Managed remote design and communications teams across Peru and Spain.
Marketing Manager at Bestsol Peru (Microsoft Silver Partner)
January 1, 2019 - May 1, 2021Designed B2B email marketing and automation campaigns with open rates above 45%. Organized webinars and hybrid events to present UCaaS solutions, generating qualified leads. Developed sales support materials including brochures, presentations, and landing pages.
Quality Analyst at Accenture Lisbon
September 1, 2022 - December 31, 2024Conducted quality audits on digital advertising content for one of the world’s largest search engines, maintaining 100% accuracy and policy compliance; contributed to continuous process improvements, reducing rework by 25%; trained new colleagues and became a quality reference within the team.
Education
Master's degree at EAE Business School
January 1, 2024 - December 31, 2024Master's degree at IHECS Brussels
January 1, 2019 - December 31, 2019Bachelor's degree at Universidad San Ignacio de Loyola
January 1, 2018 - December 31, 2018Master's degree in Digital Marketing & E-commerce at EAE Business School
January 1, 2024 - January 1, 2024Erasmus+ Master in Communication at IHECS
January 1, 2019 - January 1, 2019Bachelor's degree in Communication at Universidad San Ignacio de Loyola
January 1, 2018 - January 1, 2018Master's degree in Digital Marketing & E-commerce at EAE Business School
January 11, 2030 - January 1, 2024Master degree in Communication at IHECS Brussels
January 11, 2030 - January 1, 2019Bachelor's degree in Communication at Universidad San Ignacio de Loyola
January 11, 2030 - January 1, 2018Qualifications
Industry Experience
Professional Services, Travel & Hospitality, Real Estate & Construction, Retail, Media & Entertainment, Software & Internet, Education
Experience Level
Expert
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