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I'm a marketing and communications professional with over four years of experience in consumer goods and retail companies. I've worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations. I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.…I'm a marketing and communications professional with over four years of experience in consumer goods and retail companies. I've worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations. I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.

Andrea Jaramillo Escobar

Content Creator, Social Media Manager, Content Strategist, +5

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I'm a marketing and communications professional with over four years of experience in consumer goods and retail companies. I've worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations. I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.…I'm a marketing and communications professional with over four years of experience in consumer goods and retail companies. I've worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations. I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.

Available to hire

I’m a marketing and communications professional with over four years of experience in consumer goods and retail companies. I’ve worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations.

I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Social Media Strategist at Group SEB USA (Household Goods / Appliances & Cookware)

August 1, 2025 - October 21, 2025

Led T-fal USA social strategy across organic, influencer, and creator content, driving a 26% increase in social media following. Streamlined social calendars with AI-driven copy optimization, boosting posts-per-month by 100% while preserving brand voice. Redesigned UGC content creation process via Skeepers, achieving a 95% reduction in cost-per-post. Partnered with agencies to deliver cohesive, brand-aligned campaigns.

Digital Content Associate at Group SEB USA

February 1, 2024 - October 21, 2025

Managed digital content in Salsify, maintaining accurate product information and assets across retailer and DTC sites. Optimized and automated workflows to improve efficiency and data consistency. Collaborated cross-functionally with marketing, e-commerce, and product teams to execute updates and site optimizations. Coordinated content production with agencies to deliver high-quality assets aligned with brand standards.

Product Analyst at Kalley (Consumer Electronics)

September 1, 2022 - October 21, 2025

Developed the Smart Home product line by negotiating with suppliers in China, securing favorable terms and reliable partnerships. Conducted ongoing market analysis to identify trends and guide new product development. Oversaw end-to-end lifecycle including testing, marketing strategy, sales performance, inventory management, and pricing optimization.

Intern, Plink at Banco Colombia

December 1, 2020 - October 21, 2025

Supported commercial, sales, marketing, and product workstreams in day-to-day go-to-market execution. Contributed to commercial strategy including account segmentation and offer definition; delivered platform training to customers and sales teams; created how-to materials and FAQs; prepared periodic KPI/indicator reports and synthesized insights to flag risks and opportunities.