Andrea Jaramillo Escobar
I'm a marketing and communications professional with over four years of experience in consumer goods and retail companies.
About
I’m a marketing and communications professional with over four years of experience in consumer goods and retail companies. I’ve worked in the American market, focusing on cookware and home & linen care brands, translating brand goals into focused social strategies and streamlining content operations.
I enjoy collaborating across teams to turn insights into action—managing creator programs, optimizing product content across e-commerce channels via PIMs, and coordinating cross-functional teams to deliver cohesive campaigns. I’m a natural leader who combines strategic thinking with creativity to drive measurable outcomes.
- 4 years' experience
- Joined October 2025
Skills· 13
Languages
- EnglishFluent
- Spanish; CastilianFluent
- FrenchBeginner
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 4 roles
Led T-fal USA social strategy across organic, influencer, and creator content, driving a 26% increase in social media following. Streamlined social calendars with AI-driven copy optimization, boosting posts-per-month by 100% while preserving brand voice. Redesigned UGC content creation process via Skeepers, achieving a 95% reduction in cost-per-post. Partnered with agencies to deliver cohesive, brand-aligned campaigns.
Managed digital content in Salsify, maintaining accurate product information and assets across retailer and DTC sites. Optimized and automated workflows to improve efficiency and data consistency. Collaborated cross-functionally with marketing, e-commerce, and product teams to execute updates and site optimizations. Coordinated content production with agencies to deliver high-quality assets aligned with brand standards.
Developed the Smart Home product line by negotiating with suppliers in China, securing favorable terms and reliable partnerships. Conducted ongoing market analysis to identify trends and guide new product development. Oversaw end-to-end lifecycle including testing, marketing strategy, sales performance, inventory management, and pricing optimization.
Education
Certifications and awards
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