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Hi, I'm Andréa Lefler. I specialize in demand generation and marketing strategy, with extensive experience in leading multi-channel campaigns, content execution, and event coordination. I love collaborating across teams to create cohesive marketing programs that drive engagement and revenue growth. Over the years, I've worked with industry leaders like InVision and Formstack, managing everything from webinars and ABM campaigns to paid media and customer lifecycle initiatives. My goal is to keep learning and growing while delivering measurable results for every project I take on.…Hi, I'm Andréa Lefler. I specialize in demand generation and marketing strategy, with extensive experience in leading multi-channel campaigns, content execution, and event coordination. I love collaborating across teams to create cohesive marketing programs that drive engagement and revenue growth. Over the years, I've worked with industry leaders like InVision and Formstack, managing everything from webinars and ABM campaigns to paid media and customer lifecycle initiatives. My goal is to keep learning and growing while delivering measurable results for every project I take on.

Andréa Lefler

Marketing Strategist, Content Strategist, Marketing Automation Specialist, +2

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Hi, I'm Andréa Lefler. I specialize in demand generation and marketing strategy, with extensive experience in leading multi-channel campaigns, content execution, and event coordination. I love collaborating across teams to create cohesive marketing programs that drive engagement and revenue growth. Over the years, I've worked with industry leaders like InVision and Formstack, managing everything from webinars and ABM campaigns to paid media and customer lifecycle initiatives. My goal is to keep learning and growing while delivering measurable results for every project I take on.…Hi, I'm Andréa Lefler. I specialize in demand generation and marketing strategy, with extensive experience in leading multi-channel campaigns, content execution, and event coordination. I love collaborating across teams to create cohesive marketing programs that drive engagement and revenue growth. Over the years, I've worked with industry leaders like InVision and Formstack, managing everything from webinars and ABM campaigns to paid media and customer lifecycle initiatives. My goal is to keep learning and growing while delivering measurable results for every project I take on.

Available to hire

Hi, I’m Andréa Lefler. I specialize in demand generation and marketing strategy, with extensive experience in leading multi-channel campaigns, content execution, and event coordination. I love collaborating across teams to create cohesive marketing programs that drive engagement and revenue growth.

Over the years, I’ve worked with industry leaders like InVision and Formstack, managing everything from webinars and ABM campaigns to paid media and customer lifecycle initiatives. My goal is to keep learning and growing while delivering measurable results for every project I take on.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Demand Generation Manager at Formstack

April 30, 2025 - July 30, 2025

Led full-funnel demand gen campaigns targeting persona-specific audiences through webinars, trade shows, and multi-channel strategies. Collaborated with sales to align campaign performance with pipeline goals, improving lead nurturing and increasing SQOs by 20%. Managed customer lifecycle webinars with 700+ registrants per session and a 38% attendance rate, closing $143K in ARR bookings. Planned and executed campaign flighting and event strategies for Dreamforce, Agentforce, and HIMSS, generating 1,000+ leads. Ran multi-channel campaigns across email, paid ads, social, and retargeting channels, driving engagement and conversions. Developed persona-based messaging and content with product marketing, increasing engagement by 20–30%. Launched monthly AMA webinars focused on expansion, generating 72 opportunities and $28K in new MRR. Collaborated with external agencies on campaign assets and event execution, ensuring on-time, on-budget delivery. Executed brand awareness campaigns with PR

Demand Generation Manager at InVision

August 31, 2022 - July 30, 2025

Owned content strategy across channels, generating 130+ opportunities and contributing $1M+ in attributed ARR. Partnered with ABM team on targeted enterprise campaigns, increasing engagement by 20–30% within key accounts. Led co-marketing programs with Gartner, Forrester, and Microsoft, producing webinars and content that drove 1,500 MQLs and 30 opportunities. Developed integrated multi-channel campaigns in collaboration with paid, email, and ops teams, ensuring message consistency. Partnered with acquisition teams to launch paid media campaigns on LinkedIn and Google, optimizing creative and audience targeting. Managed campaign delivery across internal teams, overseeing email copy, assets, and timeline to ensure cohesive launches. Owned the demand gen calendar, incorporating campaign performance metrics to forecast and optimize future programs. Collaborated with sales, product marketing, and content to build enablement assets, boosting persona-level conversion rates by 25%. Launched

Demand Generation Specialist at InVision

December 31, 2021 - July 30, 2025

Led end-to-end content execution, including email, landing pages, ads, and social, ensuring brand consistency and engagement. Implemented A/B testing on emails, landing pages, and ads, boosting conversion rates by 15-30% and improving lead quality. Collaborated with marketing ops to define target audiences, develop a content schedule, and optimize email copy for higher conversions. Spearheaded PathFactory rollout, training the team on content intelligence to boost visibility, engagement, and lead nurturing. Executed a content relaunch program, optimizing assets to drive a 20% increase in MQLs and a 30% boost in engagement. Optimized email copy and launch strategy, increasing open rates by 10% and improving CTR by 20%.

Marketing Specialist at InVision

October 31, 2020 - July 30, 2025

Led InVision’s documentary program, organizing screenings and panel discussions for Strategic and Enterprise accounts. Executed multi-channel ABM campaigns (webinars, events, content) to support enterprise sales. Developed and managed integrated marketing campaigns, aligning content, events, and digital channels to drive pipeline growth. Managed internal communications to improve marketing transparency and sales alignment. Supported InVision’s ABM program, increasing ARR by 20% and generating 5,000+ MQLs from strategic accounts. Partnered with field marketing to deliver regional in-person and virtual events across AMER, EMEA, and LATAM. Coordinated virtual events and webinars, handling sales liaison, panel prep, and logistics.

Talent Acquisition Specialist at Rich Products Corporation

November 30, 2019 - July 30, 2025

Marketing Coordinator at Butter Block Small Batch Patisserie

November 30, 2019 - July 30, 2025

Corporate Communications Assistant at Life Storage

April 30, 2018 - July 30, 2025