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I'm Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales. My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I'm fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.…I'm Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales. My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I'm fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.

Andrea

Brand Designer, Graphic Designer, Video Editor, +2

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I'm Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales. My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I'm fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.…I'm Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales. My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I'm fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.

Available to hire

I’m Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales.
My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I’m fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Small Business Owner at Picositas Spicy

November 1, 2020 - May 1, 2025

Founded and managed a handmade chamoy candy brand with regional retail distribution. Directed content creation, branding, packaging, and visual identity for all products; produced video content and social media campaigns to drive awareness and engagement; managed retail distribution and international order fulfillment.

Library Associate at Munday Library

January 1, 2024 - May 1, 2025

Delivered high-quality customer service to students and faculty via in-person, phone, and email support. Supported library marketing initiatives through digital and physical promotions, including social media content, display design, and graphic creation. Planned and executed campus-wide events, representing the library and coordinating logistics.

Social Media Manager at Classic Childhood

August 1, 2022 - January 1, 2023

Created and published daily social media content aligned with brand tone and aesthetic. Managed Shopify and Etsy product listings, ensuring accurate updates and optimized visibility. Supported engagement and brand consistency across digital channels.

TikTok Content Creator at Student Involvement

August 1, 2022 - May 1, 2023

Produced TikTok videos promoting campus events and community engagement. Conducted interviews, storyboarded concepts, and edited short-form content. Strengthened student involvement through social-first storytelling.

Administrative Assistant at Mexoriental S.A. de C. V.

December 1, 2020 - June 1, 2021

Processed wholesale orders for major retailers including Walmart MX. Maintained 98% accuracy in invoicing, billing, and delivery scheduling. Managed internal documentation and supported logistics operations.