Andrea
I'm Andrea Ochoa Austin, a marketing and branding professional based in Austin.
About
I’m Andrea Ochoa Austin, a marketing and branding professional based in Austin. I founded Picositas Spicy and have experience building brand identities, creating content, and growing social channels for small businesses. I enjoy translating visual aesthetics into cohesive campaigns that drive awareness and sales.
My work blends creative production with hands-on execution—from packaging design and video content to Shopify and Etsy listings. I’m fluent in English and Spanish, and I love collaborating with teams to bring bold ideas to life.
- 4 years' experience
- Joined December 2025
Skills· 18
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
Work experience· 5 roles
Delivered high-quality customer service to students and faculty via in-person, phone, and email support. Supported library marketing initiatives through digital and physical promotions, including social media content, display design, and graphic creation. Planned and executed campus-wide events, representing the library and coordinating logistics.
Produced TikTok videos promoting campus events and community engagement. Conducted interviews, storyboarded concepts, and edited short-form content. Strengthened student involvement through social-first storytelling.
Created and published daily social media content aligned with brand tone and aesthetic. Managed Shopify and Etsy product listings, ensuring accurate updates and optimized visibility. Supported engagement and brand consistency across digital channels.
Education
Certifications and awards· 6
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