I’m a video editor with over 3 years of experience, working with personal brands, educators, and businesses to bring their brand identity to life through content. Whether it’s short-form videos, online courses, or youtube videos, I focus on making content feel aligned, engaging, and true to the brand behind it.

Andrea Potran

I’m a video editor with over 3 years of experience, working with personal brands, educators, and businesses to bring their brand identity to life through content. Whether it’s short-form videos, online courses, or youtube videos, I focus on making content feel aligned, engaging, and true to the brand behind it.

Available to hire

I’m a video editor with over 3 years of experience, working with personal brands, educators, and businesses to bring their brand identity to life through content. Whether it’s short-form videos, online courses, or youtube videos, I focus on making content feel aligned, engaging, and true to the brand behind it.

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Language

English
Fluent
Slovak
Advanced
Serbian
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Education, Financial Services, Software & Internet, Media & Entertainment
    uniE608 Youtube video for @UrosMikicFlowNinja
    What I handled: Full post-production, from shaping the story arc to the final export. Jump-cuts and pacing to keep a 20-min talking-head snappy. Custom lower-thirds, on-brand color palette, and subtle motion-graphics that mirror Flow Ninja’s website style. Screen-captures, meme B-roll, and sound-design to break up technical sections. Thumbnail concept + two A/B variants. What I’m proud of: View-duration jumped to 54 %, and the client’s comment was, “This finally feels like Flow Ninja on video.” Seeing the brand come to life and hold viewers that long is my favorite part.
    uniE608 VSL for Marketing Agency
    I've worked along with the design and developers team to match the video with the brand identity and their new website.
    uniE608 Youtube video for @PlainlyVideos
    What I handled: End-to-end edit: rough-cut, cleanup of pauses, chapter markers, subtitles. Built a reusable After Effects toolkit so future episodes can drop in titles/animations in minutes. Integrated playful GIFs and film clips to keep a potentially dry migration topic fun. What I’m proud of: Turning a dense, screen-share-heavy tutorial into a light, story-driven video that still teaches. The toolkit I built now saves the team ~30 % on edit time per episode, so the impact goes beyond this single cut.
    uniE608 Youtube video for @Photoroom
    What I Did: Story & structure: Built a tight flow (hook → problem → step-by-step demo → before/after → tips → CTA) to keep retention high and reduce drop-offs during the technical steps. Edit & pacing: Cut for clarity and speed, using purposeful zooms, speed ramps, and jump-cuts to spotlight key actions without overwhelming the viewer. On-screen guidance: Added clean step labels, subtle UI highlights, and pointer emphasis so viewers can follow along without pausing every few seconds. Screen capture polish: Stabilized and reframed captures, normalized cursor movement, and synced UI transitions to beats for a more “product-demo” feel. Color & consistency: Balanced mixed-source footage/screens, matched whites, and kept overlays aligned with brand look for a cohesive finish. Sound design: Selected a light, non-distracting track, leveled VO/music/SFX, and applied gentle noise reduction and de-essing for intelligibility. Accessibility & delivery: Created clean captions, organized the project for easy revisions, and exported platform-ready masters (YouTube-optimized). Outcome: An easy-to-follow tutorial that clearly communicates Photoroom’s value for online sellers by showing real-time steps and results. The final cut balances speed and clarity, reduces cognitive load during the demo, and supports the product team’s goal of educating new users while driving feature adoption.

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