I'm Andreia, a creative and results-driven digital media & marketing specialist with international experience building campaigns, paid media, content strategy, and B2B marketing. I’ve delivered measurable impact for brands including Philips Sound and AOC Sound through cross-market campaigns and data-driven performance. I thrive in collaborative environments and enjoy turning guest insights and data into engaging digital experiences. I hold a Master’s from Erasmus University Rotterdam (EUR), a top-3% global university, and have worked across Europe in social media, branding, and guest experience. I’m passionate about blending storytelling with data to drive brand growth and memorable customer journeys.

Andreia Santos

I'm Andreia, a creative and results-driven digital media & marketing specialist with international experience building campaigns, paid media, content strategy, and B2B marketing. I’ve delivered measurable impact for brands including Philips Sound and AOC Sound through cross-market campaigns and data-driven performance. I thrive in collaborative environments and enjoy turning guest insights and data into engaging digital experiences. I hold a Master’s from Erasmus University Rotterdam (EUR), a top-3% global university, and have worked across Europe in social media, branding, and guest experience. I’m passionate about blending storytelling with data to drive brand growth and memorable customer journeys.

Available to hire

I’m Andreia, a creative and results-driven digital media & marketing specialist with international experience building campaigns, paid media, content strategy, and B2B marketing. I’ve delivered measurable impact for brands including Philips Sound and AOC Sound through cross-market campaigns and data-driven performance. I thrive in collaborative environments and enjoy turning guest insights and data into engaging digital experiences.

I hold a Master’s from Erasmus University Rotterdam (EUR), a top-3% global university, and have worked across Europe in social media, branding, and guest experience. I’m passionate about blending storytelling with data to drive brand growth and memorable customer journeys.

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Language

English
Fluent

Work Experience

Social Media Manager - Digital Marketing at Lemon Advertising
August 1, 2025 - September 17, 2025
Executed multi-client social media strategies for 10+ clients across platforms like Instagram, LinkedIn, Facebook, and TikTok, ensuring brand growth in diverse industries. Developed a comprehensive content planning strategy, including copywriting, influencer partnerships, and cross-platform campaigns. Spearheaded and scaled TikTok presence, achieving 65,000+ views in the first month through organic efforts. Managed Meta Ads campaigns with budget allocation and monthly performance reporting to refine future effectiveness.
Digital Marketing & Social Media at TP Vision - Philips Sound & AOC Sound
August 31, 2014 - October 15, 2025
Developed Comprehensive Social Media Strategy: Set up and executed a complete social media strategy for Philips Sound, including creating and managing new social media accounts. Content Creation and Brand Development: Built a detailed branding tool kit and social media calendar, including all posts and copywriting for Philips Sound. Stakeholder Management and International Collaboration: Coordinated through international presentations to share research findings and strategies, working closely with the Brand Marketing Manager and Head of Marketing to ensure alignment with global marketing goals. Enhanced Digital Marketing and Social Media Presence: Reestablished and managed the social media presence particularly on Instagram, utilizing digital marketing techniques and tools like Canva, Adobe Illustrator, and Photoshop.

Education

Bachelor Tourism at Instituto Superior de Ciências Empresariais e do Turismo
September 17, 2018 - November 1, 2021
Master of Media & Creative Industries at Erasmus University Rotterdam
August 8, 2022 - July 17, 2024

Qualifications

IELTS English Proficiency (Academic)
January 1, 2021 - July 1, 2022
HubSpot Academy Certification
January 1, 2025 - October 15, 2025
Fundamentals Of Digital Marketing - Google
January 1, 2025 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Education