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Hi, I’m Andrei Layto—a performance-driven Creative Strategist and Senior Video Editor focused on direct-response ads for e-commerce brands. Over nearly five years, I’ve honed hooks, pacing, retention, and conversion psychology to drive CTR and sales. I specialize in Meta and TikTok ads, UGC, AI presenter ads, and long-form VSLs, and I’m passionate about turning data into scalable creative systems, rapid testing, and high-volume production across diverse niches.…Hi, I’m Andrei Layto—a performance-driven Creative Strategist and Senior Video Editor focused on direct-response ads for e-commerce brands. Over nearly five years, I’ve honed hooks, pacing, retention, and conversion psychology to drive CTR and sales. I specialize in Meta and TikTok ads, UGC, AI presenter ads, and long-form VSLs, and I’m passionate about turning data into scalable creative systems, rapid testing, and high-volume production across diverse niches.

Andrei Layto

Video Editor, Content Creator, Social Media Manager, +2

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Hi, I’m Andrei Layto—a performance-driven Creative Strategist and Senior Video Editor focused on direct-response ads for e-commerce brands. Over nearly five years, I’ve honed hooks, pacing, retention, and conversion psychology to drive CTR and sales. I specialize in Meta and TikTok ads, UGC, AI presenter ads, and long-form VSLs, and I’m passionate about turning data into scalable creative systems, rapid testing, and high-volume production across diverse niches.…Hi, I’m Andrei Layto—a performance-driven Creative Strategist and Senior Video Editor focused on direct-response ads for e-commerce brands. Over nearly five years, I’ve honed hooks, pacing, retention, and conversion psychology to drive CTR and sales. I specialize in Meta and TikTok ads, UGC, AI presenter ads, and long-form VSLs, and I’m passionate about turning data into scalable creative systems, rapid testing, and high-volume production across diverse niches.

Available to hire

Hi, I’m Andrei Layto—a performance-driven Creative Strategist and Senior Video Editor focused on direct-response ads for e-commerce brands. Over nearly five years, I’ve honed hooks, pacing, retention, and conversion psychology to drive CTR and sales.

I specialize in Meta and TikTok ads, UGC, AI presenter ads, and long-form VSLs, and I’m passionate about turning data into scalable creative systems, rapid testing, and high-volume production across diverse niches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Tagalog

Fluent

Work Experience

Creative Strategist at Rezuri

January 1, 2025 - Present

Led creative strategy and execution for direct-response campaigns in the health and wellness space. Produced short-form ads and long-form VSLs optimized for CTR, retention, and conversions. Developed scalable creative systems for testing and iteration.

Senior Video Editor at MyDermaDream

January 1, 2024 - December 31, 2025

Edited Meta and TikTok ads for skincare products with a performance-first approach. Optimized hooks, pacing, and storytelling to improve engagement and conversion rates.

Senior Video Editor at BambuEarth

January 1, 2024 - December 31, 2025

Created UGC-style ad creatives aligned with brand messaging and conversion goals.

Creative Strategist / Senior Multimedia Designer at FlexStrap

January 1, 2023 - December 31, 2024

Concepted and executed direct-response campaigns across multiple formats. Improved creative testing workflows and editing systems for faster iteration.

Senior Video Editor at Basement Beast

January 1, 2022 - December 31, 2023

Produced performance-driven video content for fitness and supplement brands.

Senior Video Editor at Zeus LLC

January 1, 2021 - December 31, 2022

Edited e-commerce product ads for dropshipping brands, optimized for paid social.

Creative Strategist / Video Editor (Freelance) at Freelance

January 1, 2021 - Present

Worked with Scorolash, PopOn Veneers, FluxFootwear, Tailored Athlete, The Earthling Co, and Rejuvia. Developed direct-response ad creatives across Meta and TikTok. Produced UGC, AI presenter ads, and long-form VSLs. Applied hook testing and pacing strategies to improve CTR and retention. Delivered high-volume, high-quality creatives across multiple niches.