Available to hire
As a Digital Marketing & Creative Media Specialist, I manage the full cycle of online promotion — from strategy to execution. I run high-performing campaigns on Google Ads and Meta Ads, while also creating engaging content tailored for each platform. With expertise in graphic design and video editing, I craft impactful visuals and multimedia assets that enhance brand storytelling. My approach blends creativity with data-driven decision-making to deliver measurable growth and stronger audience engagement.
Core Competencies:
-Social Media Management & Growth Strategy
-Google Ads & Meta Ads Campaigns (Setup, Optimization, Reporting)
-Content Creation (Graphic Design & Video Editing)
-Creative Direction for Ads and Social Media
-Data Analysis & Performance Tracking
-Tools: Adobe Photoshop, Adobe Illustrator, Canva & Davinci Resolve Studio
Creative portfolio: Website not available. Sign in: https://www.twine.net/signup
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Work Experience
Graphic Designer DTP at Ruvix
July 1, 2019 - August 1, 2020-Making graphics based on briefs received from customers using Photoshop and Illustrator
-Preparation of materials in print format
-And printing graphics using special printers on textiles
Ad Operations Specialist & Graphic Designer at Invibes Advertising
December 1, 2020 - May 1, 2025-Managed end-to-end advertising campaigns using the company’s internal ad platform, from concept and graphic creation in Photoshop and Illustrator to live deployment across partner publishers in multiple European markets.
-Implemented ads using HTML and CSS, ensuring responsiveness and compatibility across various media environments
-Optimized campaigns based on client profiles and billing types (CPC – improved CTR and landing rates; CPVV – enhanced visibility, brand safety, and user engagement).
-Managed campaign budgets and delivery timelines to meet performance and client expectations.
-Conducted A/B testing and performance analysis to refine creative assets and delivery strategies.
-Collaborated with internal teams to conceptualize visuals tailored to campaign objectives and market needs.
Freelance Digital Marketing & Creative Media Specialist at Freelance
July 1, 2025 - PresentAs a Digital Marketing & Creative Media Specialist, I manage the full cycle of online promotion — from strategy to execution. I run high-performing campaigns on Google Ads and Meta Ads, while also creating engaging content tailored for each platform. With expertise in graphic design and video editing, I craft impactful visuals and multimedia assets that enhance brand storytelling. My approach blends creativity with data-driven decision-making to deliver measurable growth and stronger audience engagement.
✔ Managing and optimizing Google Ads & Meta Ads campaigns to increase visibility and attract new customers.
✔ Growing social media pages organically by planning and posting consistent, valuable content.
✔ Community management – engaging with audiences by responding to messages and comments.
✔ Creating ad creatives and social media visuals tailored to each platform.
✔ Video editing for ads and social media content when needed.
My focus is on delivering complete online marketing solutions that combine strategy with creativity, helping brands connect with their audience and achieve long-term success.
Digital Marketing Specialist at Fibonacci Kids
August 1, 2025 - PresentIt is a freelance contract.
For Fibonacci Kids, I take care of:
– Planned, launched, and optimized paid advertising campaigns (Google Ads, Meta Ads).
– Managed and grew the school’s social media presence across Facebook, Instagram, and TikTok: content scheduling, community management, engagement.
– Designed marketing materials and ad creatives using Canva and Photoshop.
– Produced and edited promotional videos, reels, and ad creatives using DaVinci Resolve Studio and CapCut.
– Increased brand visibility, student engagement, and lead generation through consistent digital marketing efforts.
Education
Bachelor of Law at Universitatea Crestina Dimitrie Cantemir
October 1, 2014 - May 1, 2019Qualifications
Google Digital Marketing
July 1, 2025 - October 1, 2025Activities and societies: Creating and managing Google Ads and Facebook Ads campaigns
Optimizing content for SEO and SEM
Developing email marketing and social media marketing strategies
Analyzing campaign performance using Google Analytics and other measurement tools
Applying conversion optimization techniques and increasing ROI
Implementing e-commerce strategies to increase online salesActivities and societies: Creating and managing Google Ads and Facebook Ads campaigns Optimizing content for SEO and SEM Developing email marketing and social media marketing strategies Analyzing campaign performance using Google Analytics and other measurement tools Applying conversion optimization techniques and increasing ROI Implementing e-commerce strategies to increase online sales
Google Digital Marketing & E-commerce Certification
An intensive program offered by Google that equipped me with practical skills in digital marketing: creating and optimizing online campaigns, SEO and SEM strategies, social media promotion, email marketing, and web analytics.
The course emphasizes concrete results and immediate application of knowledge to increase visibility and conversions.
Industry Experience
Education, Media & Entertainment, Professional Services, Non-Profit Organization
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