Available to hire
Hi, I’m Andres E. Choconta, a Growth Marketing and Events Professional focused on designing experiences that move prospects through the funnel and strengthen customer relationships. I’ve delivered everything from intimate 25-person dinners to 300-person summits and large-scale international trade shows.
I combine strategic growth marketing with hands-on event production—venue sourcing, guest curation, budgets, and on-site delivery—while tracking impact and collaborating with Sales and Marketing to optimize ROI across programs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Events Coordinator (ESG, Sustainability, Compliance & Software) at Sphera
April 17, 2025 - PresentOrchestrate logistics for 160+ global trade show events across North America, EMEA, and APAC; manage international vendor contracts, venue sourcing, and on-ground operations. Design and execute regional roadshows, customer summits, and SKO events for 25–300 attendees, owning end-to-end production including venue sourcing, guest curation, website build via Cvent and Backstage, and budgets for F&B, AV, collateral kits, and graphics. Track event performance metrics and ROI, analyzing booth traffic, lead quality, attendee engagement, and conversion rates, and align post-event retrospectives with Sales and Marketing to inform strategy. Spearhead initiatives to boost online seminar attendance and conversions; restructure On24 workflows; leverage Sendoso gifting campaigns; create social graphics; audit legacy collateral to reduce storage costs.
Events Coordinator (Tech) at Pulumi
February 21, 2024 - September 20, 2024Own events growth funnel, designing integrated campaigns that increased qualified attendance by 30% and drove measurable pipeline through targeted outreach and cross-functional collaboration with Sales and Marketing. Coordinate logistics for 10+ industry conferences and trade shows, managing vendor relationships, booth setup, shipping, on-site operations, and teardown to ensure flawless execution. Execute post-event reporting and analysis to track pipeline generated and coordinate with Sales on prospect follow-ups to maximize conversion and measure ROI. Serve as primary on-site conference lead, managing run-of-show, troubleshooting issues in real-time, and supporting a polished, professional brand presence throughout each event. Streamline swag procurement and organization operations, reducing costs by 15% while enhancing attendee experience. Manage event budgets including vendor invoicing, expense tracking, and cost optimization while keeping quality standards. Collaborate closely wit
Project Manager (Audio Visual) at CHT Systems
June 17, 2022 - January 21, 2024Led administrative project coordination for $500k+ technology projects, ensuring prompt execution and resource optimization. Improved internal documentation processes, cutting reporting errors by 25% through structured tracking systems. Aided senior leadership in scheduling, vendor negotiations, and budgeting, driving operation efficiency. Spearheaded cross-team collaboration, reducing project turnaround time by 20% through improved communication workflows.
Education
Associate degree, Audio Engineering at Conservatory of Recording Arts and Sciences, Phoenix, AZ
September 7, 2014 - August 23, 2015Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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