I’m a creative and strategic marketer with 7 years of experience across planning and execution, adapting across functions and industries. I focus on understanding consumer behavior, optimizing user experiences, and using data-driven insights to drive growth and improve customer journeys. I thrive in cross-functional teams and bring a strong aesthetic sense and positive energy to every project. Fluent in English and Mandarin, I’ve led online and offline marketing initiatives, managed channels to boost engagement and website traffic, and developed structured plans to unlock new opportunities. I value collaboration, continuous learning, and delivering measurable results that elevate brand presence.

I’m a creative and strategic marketer with 7 years of experience across planning and execution, adapting across functions and industries. I focus on understanding consumer behavior, optimizing user experiences, and using data-driven insights to drive growth and improve customer journeys. I thrive in cross-functional teams and bring a strong aesthetic sense and positive energy to every project. Fluent in English and Mandarin, I’ve led online and offline marketing initiatives, managed channels to boost engagement and website traffic, and developed structured plans to unlock new opportunities. I value collaboration, continuous learning, and delivering measurable results that elevate brand presence.

Available to hire

I’m a creative and strategic marketer with 7 years of experience across planning and execution, adapting across functions and industries. I focus on understanding consumer behavior, optimizing user experiences, and using data-driven insights to drive growth and improve customer journeys. I thrive in cross-functional teams and bring a strong aesthetic sense and positive energy to every project.

Fluent in English and Mandarin, I’ve led online and offline marketing initiatives, managed channels to boost engagement and website traffic, and developed structured plans to unlock new opportunities. I value collaboration, continuous learning, and delivering measurable results that elevate brand presence.

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Language

English
Fluent

Work Experience

Marketing Assistant Manager at Hotai Motor Group
August 1, 2019 - August 1, 2023
Reviewed and enhanced marketing event performance, consistently exceeding target expectations. Created and produced automotive-related content with SEO strategies to boost organic search traffic. Led cross-functional teams to maintain and optimize customer experience. Identified growth opportunities and developed structured marketing plans to improve overall market performance. Analyzed data from sources including Google Analytics and product analysis tools to generate actionable insights. Managed online channels, increasing audience engagement and driving website traffic to meet sales goals.
Co-founder/Marketing at SCOOP Inc.
November 1, 2015 - September 1, 2018
Executed online and offline marketing activities, including client engagement and event organization. Conducted market research and analyzed customer behavior to identify new business opportunities. Developed new markets, acquired customers, and built long-term client relationships. Enhanced website systems with user-centered design and optimized product performance.

Education

Master’s in Motion Media Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - February 3, 2026
Master’s in Communication (Marketing & Film) at National Chengchi University-Taipei, Taiwan
January 11, 2030 - February 3, 2026
Bachelor’s in Advertising at Ming Chuan University — Taipei, Taiwan
January 11, 2030 - February 3, 2026

Qualifications

TOEIC: 930
January 11, 2030 - February 3, 2026
DUOLINGO: 125
January 11, 2030 - February 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet

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