Hi, I’m Andrei Baban— a senior product designer with over 15 years of experience building e-commerce and marketplace products. I’ve led design from concept to production for checkout flows, search systems, product catalogs, and multi-vendor portals, including end-to-end work on projects like GoodCar, EntityCheck, and Uhire. I also write front-end code (HTML, CSS, React, Next.js), which helps me collaborate closely with developers and understand what it takes to ship a real product. I’m seeking remote opportunities where I can help build better shopping experiences and empower teams to move fast while delivering delightful, data-driven interfaces.

Hi, I’m Andrei Baban— a senior product designer with over 15 years of experience building e-commerce and marketplace products. I’ve led design from concept to production for checkout flows, search systems, product catalogs, and multi-vendor portals, including end-to-end work on projects like GoodCar, EntityCheck, and Uhire. I also write front-end code (HTML, CSS, React, Next.js), which helps me collaborate closely with developers and understand what it takes to ship a real product. I’m seeking remote opportunities where I can help build better shopping experiences and empower teams to move fast while delivering delightful, data-driven interfaces.

Available to hire

Hi, I’m Andrei Baban— a senior product designer with over 15 years of experience building e-commerce and marketplace products. I’ve led design from concept to production for checkout flows, search systems, product catalogs, and multi-vendor portals, including end-to-end work on projects like GoodCar, EntityCheck, and Uhire.

I also write front-end code (HTML, CSS, React, Next.js), which helps me collaborate closely with developers and understand what it takes to ship a real product. I’m seeking remote opportunities where I can help build better shopping experiences and empower teams to move fast while delivering delightful, data-driven interfaces.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Russian
Advanced
Spanish; Castilian
Beginner

Work Experience

Product Designer (UX/UI) at CapCan Lab
November 1, 2019 - December 1, 2025
Led design for three US-based remote products: GoodCar, EntityCheck, and Uhire. Transformed the experience from concept to production, including checkout flows, scalable search and VIN lookup interfaces, and a reusable UI kit used across the platform. Drove the redesign of core flows (project posting, contractor profiles, bidding, client–contractor messaging) to improve conversion and collaboration. Built and documented a design system and delivered production-ready designs across all product areas, including landing pages and onboarding.
Founder & CEO at SHOPS.MOLDOVA
January 1, 2016 - January 1, 2019
Founded and led an e-commerce marketplace that enabled local businesses in Moldova to create online stores on a shared platform. Defined product strategy and UX/UI, oversaw development, and shipped the full multi-vendor marketplace from scratch, including product listings, checkout, seller dashboards, and messaging. Built partnerships and guided the team to deliver a scalable, remote-friendly platform.
Web Designer at Media Contact
January 1, 2011 - March 1, 2016
Designed and built websites, landing pages, banners, and CMS-driven platforms for clients across diverse industries using WordPress, PrestaShop, Joomla, and in-house dev teams.

Education

Bachelor's in Finance and Banking at Moldova State University
January 1, 2008 - January 1, 2012
Fundamentals of UX/UI Design at Course (self-study)
January 1, 2021 - March 31, 2026
Fundamentals of JavaScript at Course (self-study)
January 1, 2018 - March 31, 2026

Qualifications

Fundamentals of UX/UI Design
January 1, 2021 - March 31, 2026
Fundamentals of JavaScript
January 1, 2018 - March 31, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment