The brand was in need of (2) RTD coffee beverages. They were also looking to give their customers an immersive experience, as well as a business-to-business interaction where people could see how special and novel their brand was. I created a RTD line that is unique and true to their brand but stands out among the competition on the shelves. When it came to the activations such as the pop up, we wanted to create an immersive experience that brought the customer into a culture and place that felt authentic and as unique as the beverage line flavors. The trade show activation was designed with intention to attract interests from other companies within the industry by bolstering the aesthetic in the décor and having some features for the passersby at said trade show to interact with.
- Illustrator
- Packaging Designer



