Lana Del Rey- Summertime Sadness

This design project is in celebration of the 10th anniversary of Lana Del Rey’s seminal album “Born to Die.” Alongside a special record reissue, the goal was to create a distinctive merchandise line to commemorate this milestone that the merchandise company Spumoni was spearheading.

The design approach focused on creating a visually mnemonic piece, evoking nostalgia and familiarity. Drawing inspiration from the iconic little girl on the Morton’s Salt packaging, the design aims to elicit a sense of homeliness and comfort, resonating deeply with fans. This familiar imagery not only connects with a broad audience but also reinforces the timeless and enduring nature of Lana Del Rey’s music.

By blending contemporary aesthetics with nostalgic elements, the “Summertime Sadness” merch design captures the essence of the album’s legacy, offering fans a tangible connection to the music they love.