Why get in touch with me? - **Decades of experience** — I’ve been designing and improving websites since 1996. - **Commercial focus** — I care about usability, SEO, enquiries, sales and real results, not just appearance. - **Personal support** — You’ll get straightforward advice, practical help and someone easy to work with. [Contact me here](_Website not available. Sign in: https://www.twine.net/signup_ I’m a UK-based web designer and eCommerce specialist with experience dating back to 1996, helping organisations create clearer, more effective websites that support real business goals. I specialise in WordPress, WooCommerce, website structure, UX, landing pages, content-led design and ongoing website improvement. ![ACTISmedia website project](_Website not available. Sign in: https://www.twine.net/signup_ My work combines hands-on design and delivery with commercial thinking, so I focus not just on how a site looks, but how it performs, converts and supports growth over time. I’ve worked with charities, councils, education organisations, small businesses and eCommerce brands, and I’m known for being approachable, experienced and practical to work with.

Andrew M. Elliott

PRO
5.0 (3 reviews)

Why get in touch with me? - **Decades of experience** — I’ve been designing and improving websites since 1996. - **Commercial focus** — I care about usability, SEO, enquiries, sales and real results, not just appearance. - **Personal support** — You’ll get straightforward advice, practical help and someone easy to work with. [Contact me here](_Website not available. Sign in: https://www.twine.net/signup_ I’m a UK-based web designer and eCommerce specialist with experience dating back to 1996, helping organisations create clearer, more effective websites that support real business goals. I specialise in WordPress, WooCommerce, website structure, UX, landing pages, content-led design and ongoing website improvement. ![ACTISmedia website project](_Website not available. Sign in: https://www.twine.net/signup_ My work combines hands-on design and delivery with commercial thinking, so I focus not just on how a site looks, but how it performs, converts and supports growth over time. I’ve worked with charities, councils, education organisations, small businesses and eCommerce brands, and I’m known for being approachable, experienced and practical to work with.

Available to hire

Why get in touch with me?

  • Decades of experience — I’ve been designing and improving websites since 1996.
  • Commercial focus — I care about usability, SEO, enquiries, sales and real results, not just appearance.
  • Personal support — You’ll get straightforward advice, practical help and someone easy to work with.

[Contact me here](Website not available. Sign in: https://www.twine.net/signup

I’m a UK-based web designer and eCommerce specialist with experience dating back to 1996, helping organisations create clearer, more effective websites that support real business goals. I specialise in WordPress, WooCommerce, website structure, UX, landing pages, content-led design and ongoing website improvement.

![ACTISmedia website project](Website not available. Sign in: https://www.twine.net/signup

My work combines hands-on design and delivery with commercial thinking, so I focus not just on how a site looks, but how it performs, converts and supports growth over time. I’ve worked with charities, councils, education organisations, small businesses and eCommerce brands, and I’m known for being approachable, experienced and practical to work with.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Founder / Web Designer / Website Growth Consultant at ACTISmedia
April 18, 2026 - January 1, 2013
Lead WordPress and WooCommerce projects from discovery to launch Improve site structure, UX, landing pages and conversion journeys Use GA4 and commercial insight to prioritise improvements Provide ongoing support, training, documentation and website management Built an AI-assisted discovery tool for Gedling Council
WordPress / WooCommerce / Shopify Support Developer at Cardell Media
January 1, 2022 - Present
Supported a managed portfolio of 600+ WordPress sites on WP Engine Resolved plugin, theme, hosting, caching and performance issues Delivered updates, maintenance and compatibility fixes Helped improve go-live and maintenance processes Supported service-recovery calls and client reassurance
Project / Account Manager at i3MEDIA Web Solutions
January 1, 2010 - December 31, 2012
Managed web projects from brief to launch Coordinated designers, developers, SEO and support teams Led discovery, scoping and proposal development Kept projects commercially focused and clearly managed Used client insight and performance data to guide decisions
Website Design & Delivery at Melchior Technologies Ltd
September 1, 1996 - December 31, 2006
Designed and delivered websites for commercial, education and public-sector organisations Turned content and brand priorities into clear digital experiences Worked across multi-stakeholder projects with varied requirements Delivered training, documentation and CMS support
Freelance Web Designer at Self-Employed
January 1, 2007 - Present
Delivered websites for commercial, education and public-sector clients Worked to brand, content and stakeholder requirements Provided CMS training, documentation and support Supported projects from design through to launch

Education

Teacher Training & Assessment at City & Guilds
January 11, 2002 - March 31, 2004
International Relations BA(hons) at Open University
March 31, 2004 - March 31, 2005
1st year complete
Teacher Training & Assessment at City & Guilds
January 11, 2030 - April 17, 2026
BA (Hons) International Studies at Open University
January 11, 2030 - April 17, 2026

Qualifications

City & Guilds Post 16 - Teacher Training
January 1, 2002 - January 1, 2004
A-Levels
January 11, 2030 - April 17, 2026
Teacher Training & Assessment
January 11, 2030 - April 17, 2026
BA (Hons) International Studies
January 11, 2030 - April 17, 2026
A-Levels
January 11, 2030 - April 17, 2026

Industry Experience

Software & Internet, Education, Government, Professional Services, Media & Entertainment, Retail
    paper JustJourney Independent Travel Agent - Website Design

    Just Journey Website Redesign & Marketing

    Website redesign, rebuild, landing pages and Google Ads support for a small Nottinghamshire business.

    ![Just Journey website project](https://www.twine.net/signin

    For Just Journey, I took over a website that was broken, fixed the immediate issues, and then carried out a complete rebuild and redesign to give the business a stronger, more professional online presence.

    This was not just about making the site look better. It was about creating a website that could support the business properly, build trust, improve clarity, and generate more enquiries.


    What I offered

    Website redesign
    Website rebuild
    Landing pages
    Google Ads support
    Ongoing marketing support


    The challenge

    The original site needed fixing first, then rethinking properly.

    The goal was to create a website that could:

    • present the business more professionally
    • make services easier to understand
    • improve enquiry generation
    • support landing pages for specific campaigns
    • provide a better base for ongoing marketing

    What I delivered

    I resolved the technical and structural problems, then rebuilt and redesigned the site into a clearer, more modern platform that better supports marketing and enquiries.

    This work now extends beyond the website itself into landing pages and Google Ads, helping turn the site into a more effective tool for growth.


    Why clients come to me

    I help businesses when their website is outdated, unclear, underperforming, or simply no longer good enough.

    Patch up the old site
    Fix it properly. Rebuild it properly. Market it properly.

    If you need a website designer who can also think about enquiries, landing pages, and Google Ads, I can help.


    Start here

    [Visit Andrew Elliott Website Design](https://www.twine.net/signin
    [Get a free website quote](https://www.twine.net/signin
    [View the live Just Journey website](https://www.twine.net/signin

    #WebsiteDesign #WebsiteRedesign #LandingPages #GoogleAds #WebDesign #SmallBusinessWebsite

    paper Golf Direct eCommerce Support & Redesign Planning

    Golf Direct eCommerce Support & Redesign Planning

    Ongoing support for a long-established online retailer, with redesign planning for the next stage of growth.

    ![Golf Direct website project](https://www.twine.net/signin

    For Golf Direct, I’ve been involved with a long-running eCommerce website serving a specialist retail market.

    The site is now over 10 years old and, while it has continued to support the business, it is now at the point where a full redesign is the right next step.

    This is exactly the kind of project I help with: taking an established business with an older website and planning the move to something clearer, more modern, and more commercially effective.


    What I offer

    Website redesign
    eCommerce improvement
    UX refinement
    Content and structure planning
    Commercial website thinking
    Ongoing support


    The challenge

    Older eCommerce sites often reach a point where patching and minor tweaks are no longer enough.

    The opportunity becomes much bigger:

    • improve the visual presentation
    • modernise the customer journey
    • make browsing and product discovery easier
    • strengthen trust and usability
    • create a better platform for future growth

    That is where this project now sits.


    Why this project matters

    Golf Direct is an established online retailer with a wide product range and a strong market presence.

    When a business has been trading online for many years, the next redesign matters even more. It is not just about making the site look newer. It is about making sure the website better supports the business today, not the business it was 10 years ago.

    Keep stretching an old site further
    Redesign with purpose


    Why clients come to me

    I help businesses when their website is:

    • dated
    • harder to use than it should be
    • visually behind the business
    • no longer the right platform for future growth

    Sometimes the best next move is a complete rethink.

    If you need a website designer who can help assess an older site, improve the customer journey, and plan a stronger redesign, I can help.


    Start here

    [Visit Andrew Elliott Website Design](https://www.twine.net/signin
    [Get a free website quote](https://www.twine.net/signin


    Proof

    [View the live Golf Direct website](https://www.twine.net/signin

    #WebsiteDesign #WebsiteRedesign #EcommerceWebsite #WebDesign #UX #RetailWebsite

    paper Nobis Furniture Website Design Success Story

    TITLE:
    Nobis Furniture Website Design Success Story

    CREDIT:
    Website Designer / WooCommerce Specialist

    ![Nobis Furniture website project](https://www.twine.net/signin

    Website design that helped turn a better online experience into long-term commercial growth.

    For Nobis Furniture, I delivered a website design project focused on creating a clearer, more professional, and more effective online buying experience.

    This was not simply about giving the site a visual refresh.

    It was about designing a website that could help the business present itself better, make products easier to browse, improve customer confidence, and support long-term growth.


    What I offered

    Website design
    WooCommerce design and development
    UX improvement
    Conversion-focused thinking
    Ongoing website refinement and support


    The aim

    The website needed to do more than just look polished.

    It needed to:

    • make products easier to browse and compare
    • reduce friction in the customer journey
    • improve clarity and trust on key pages
    • support a smoother buying experience
    • give the business a stronger platform for growth

    What made this project different

    This was not a one-off brochure site or a simple redesign.

    Just a nicer-looking website
    A website designed to perform

    Over time, the work developed into a long-term digital partnership focused on improving how the website worked commercially as well as visually.

    That meant supporting:

    • the customer journey
    • usability and trust
    • WooCommerce performance
    • ongoing website improvements
    • wider digital growth through a stronger online experience

    Results

    2310% sales growth (2016–2024)
    11-year client partnership
    Turnover reaching £2m+

    These results reflect the value of combining website design, WooCommerce expertise, and ongoing improvement rather than treating a website as a one-off exercise.


    Why clients come to me

    Good website design should not just make a business look better.

    It should help people understand what you do, trust your business, and take the next step.

    That is what I focus on: websites that feel right for the business, look professional, and help generate more enquiries or sales.

    If you want a website designer who is experienced, friendly, personal, and easy to deal with, I can help.


    Start here

    [Visit Andrew Elliott Website Design](https://www.twine.net/signin
    [Get a free website quote](https://www.twine.net/signin


    Proof

    [Read the full case study](https://www.twine.net/signin
    [View the live Nobis Furniture website](https://www.twine.net/signin


    #WebsiteDesign #WooCommerce #WebDesign #eCommerceDesign #UX #WordPress #ConversionOptimisation

    paper Oxy Carbon UK website design

    Oxy Carbon UK

    A website project for Oxy Carbon UK, helping present its carbon reduction services and business offer in a clearer, more professional and more commercially focused way.

    ![Oxy Carbon UK website project](https://www.twine.net/signin

    What I did

    • Helped shape a clearer online presence for a specialist service
    • Improved the structure of the website and key user journeys
    • Made the offer easier to understand for business audiences
    • Supported stronger messaging around the service proposition
    • Helped create a more polished platform for enquiries and lead generation

    The project

    Oxy Carbon UK needed a website that clearly explained its service, its business benefits and its wider purpose.

    The challenge was to present a specialist and potentially complex offer in a way that felt credible, straightforward and easy to engage with. My focus was on clarity, structure and messaging, helping shape a website that better communicated the value of the service and made it easier for visitors to take the next step.

    Outcome

    The result was a clearer and more professional website that better reflected the business, supported its service-led messaging and provided a stronger foundation for enquiries.

    Why it matters

    This is a good example of how I help organisations turn a specialist offer into a website that is easier to understand, easier to navigate and better aligned with commercial goals.

    [Visit my website](https://www.twine.net/signin

    [Get a free quote](https://www.twine.net/signin

    paper Age UK eCommerce Website

    Age UK eCommerce Website

    Invited by Age UK Nottingham & Nottinghamshire and Age UK Derby & Derbyshire to help deliver an eCommerce website designed to support online sales and provide a clearer, more manageable platform.

    ![Age UK eCommerce website project](https://www.twine.net/signin

    What I did

    • Designed and delivered the website
    • Built the eCommerce experience around user and organisational needs
    • Improved structure, usability and customer journeys
    • Provided ongoing support and development over 6 years

    Outcome

    The project ran successfully for around six years before Age UK brought the work in-house.

    This was a strong example of long-term website support, practical eCommerce thinking, and building a platform that could evolve over time.

    [Visit my website](https://www.twine.net/signin
    [Get a free quote](https://www.twine.net/signin

    paper Edwinstowe House Enterprise Centre

    Edwinstowe House Enterprise Centre

    A website project for Edwinstowe House Enterprise Centre, a business hub offering flexible office space, virtual offices, meeting and training rooms, and event hire.

    ![Edwinstowe House website project](https://www.twine.net/signin

    What I did

    • Helped shape a clearer, more professional online presence
    • Focused the website around key customer journeys and enquiries
    • Presented multiple services in a simpler, easier-to-scan structure
    • Supported the site with clearer messaging and stronger calls to action
    • Helped create a website that better reflects the quality and flexibility of the business offering

    The project

    Edwinstowe House Enterprise Centre needed a website that clearly communicated its different services while making it easy for visitors to understand what was available and take the next step.

    The challenge with this kind of site is clarity. It needs to speak to different audiences at once — businesses looking for office space, organisations needing meeting or training rooms, and people looking for event space — without feeling cluttered or confusing.

    My focus was on making the website clearer, more structured and more commercially useful, so the services were easier to explore and the overall business offer felt more professional and approachable.

    Outcome

    The result was a stronger digital presence for a flexible business centre, with a clearer service-led structure and a website better positioned to support enquiries.

    Why it matters

    This is a good example of the kind of work I do for service-based organisations: turning a broad offer into a clearer website that is easier to navigate, easier to manage, and more effective at generating interest.

    [Visit the website](https://www.twine.net/signin
    [Visit my website](https://www.twine.net/signin
    [Get a free quote](https://www.twine.net/signin

    paper GolfzonUK

    Golfzon UK

    A website project for Golfzon UK, helping present its premium indoor golf simulator offer in a clearer, more commercially focused way.

    ![Golfzon UK website project](https://www.twine.net/signin

    What I did

    • Helped shape a stronger digital presence for a specialist golf brand
    • Improved the structure of the website and key enquiry journeys
    • Made the offer clearer for both home and business audiences
    • Supported stronger messaging around product quality, realism and usability
    • Helped create a more polished platform for lead generation

    The project

    Golfzon UK needed a website that clearly communicated the quality of its indoor golf simulator offering while helping visitors understand the wider benefits for different types of customer.

    The challenge was to present a premium and specialist product in a way that felt credible, clear and easy to engage with. My focus was on structure, messaging and usability, helping shape a site that better explained the proposition and made the next step towards an enquiry more straightforward.

    Outcome

    The result was a clearer and more professional website that better reflected the brand, its technology-led offer and its commercial potential.

    Why it matters

    This is a good example of how I help businesses turn a specialist or premium offer into a website that is easier to understand, easier to navigate and better aligned with real business goals.

    At a later date the company took the project inhouse after hiring a website designer to manage multiple projects.

    [Visit my website](https://www.twine.net/signin

    [Get a free quote](https://www.twine.net/signin

    paper All Saints Educational Trust (ASET)

    All Saints Educational Trust (ASET)

    A website project for All Saints Educational Trust, helping present its charitable work, awards and educational support in a clearer, more accessible way.

    ![All Saints Educational Trust website project](https://www.twine.net/signin

    What I did

    • Helped structure the website around key user journeys
    • Made the Trust’s awards and purpose easier to understand
    • Improved the presentation of information for teachers and organisations
    • Supported a more professional and trustworthy online presence
    • Helped create a clearer route to exploring awards, eligibility and case studies

    The project

    All Saints Educational Trust supports teachers and organisations through Individual Awards and Programme Awards, with a focus on Religious Education and Home Economics, including Food and Textiles.

    The website needed to explain the Trust’s purpose clearly while helping visitors understand who the awards are for, what support is available and how to explore the next steps. My focus was on creating a clearer, more structured and more approachable website experience.

    Outcome

    The result was a more organised and professional website that better reflects the Trust’s work and makes its information easier to explore.

    Why it matters

    This is a strong example of how I help organisations with important but detailed offers turn their website into something clearer, more usable and more effective for real visitors.

    [Visit my website](https://www.twine.net/signin

    [Get a free quote](https://www.twine.net/signin

    paper BTL Industrial Website Redesign & Site Consolidation

    BTL Industrial Website Redesign & Site Consolidation

    A complete website redesign and rebuild, merging two sites into one clearer, stronger platform.

    ![BTL Industrial website project](https://www.twine.net/signin

    For BTL Industrial, I delivered a full website redesign and rebuild focused on bringing two sites together into one stronger digital platform.

    This was about more than a visual refresh.

    The goal was to create a clearer, more professional website that could better present the business, simplify the user journey, and support future growth across products, services, and specialist divisions.


    What I offered

    Website redesign
    Website rebuild
    Site consolidation
    UX improvement
    Content structure
    Ongoing digital support


    The challenge

    BTL needed a site that could bring together a broad offer more clearly.

    The business supplies industrial components, consumables, and services, with multiple branches, specialist capabilities, and a wider engineering-led proposition. The website needed to reflect that in a way that felt more joined-up, easier to navigate, and more commercially useful.


    What I delivered

    I redesigned and rebuilt the site as a stronger central platform, merging two websites into one and giving the business a clearer structure for:

    • products
    • services
    • specialist divisions
    • branch visibility
    • enquiries
    • future marketing activity

    The result is a site that feels more modern, more coherent, and better aligned with the scale and credibility of the business.


    Why this project matters

    This was not just a redesign.

    Two disconnected sites
    One clearer platform with a stronger message

    For growing businesses, that kind of clarity matters.

    A better website can make it easier for customers to understand what you do, trust your expertise, and get in touch.

    That is what this project was designed to achieve.


    Why clients come to me

    I help businesses when their website is outdated, fragmented, unclear, or no longer fit for purpose.

    Sometimes that means a redesign.
    Sometimes it means a full rebuild.
    Sometimes it means consolidating multiple sites into one stronger online presence.

    If you need a website designer who can help simplify, strengthen, and reposition your business online, I can help.


    Start here

    [Visit Andrew Elliott Website Design](https://www.twine.net/signin
    [Get a free website quote](https://www.twine.net/signin
    [View the live BTL Industrial website](https://www.twine.net/signin

    #WebsiteDesign #WebsiteRedesign #WebDesign #UX #WordPress #CorporateWebsite #IndustrialWebsite

    paper Boston Enterprise Centre

    Boston Enterprise Centre

    A website project for Boston Enterprise Centre, helping present its office space, meeting rooms, virtual office services and business facilities in a clearer, more professional way.

    What I did

    • Improved the overall structure of the website
    • Helped make the different services easier to understand
    • Focused the site around clearer user journeys and enquiries
    • Strengthened messaging and calls to action
    • Helped create a more polished and credible online presence

    The project

    Boston Enterprise Centre needed a website that clearly explained its services and made it easier for visitors to find the right option for their needs.

    The challenge was presenting several offers in a simple, organised way without the website feeling cluttered. My focus was on clarity, structure and usability, helping shape a website that felt more professional and more effective at supporting enquiries.

    Outcome

    The result was a clearer, more commercially focused website that better reflected the business and made its services easier to explore.

    Why it matters

    This is a strong example of how I help service-based organisations turn a broad offer into a clearer, easier-to-use website that better supports real business goals.

    [Visit my website](https://www.twine.net/signin
    [Get a free quote](https://www.twine.net/signin