Led conceptualization and creation of assets across print and digital ads, in-store signage and product photography; drove cross-platform motion ads (PMax & Demand Gen) with a 36% increase in category sales; designed POP signage for weekly promotions and store openings.

Graphic Designer at NOVADAQ TECHNOLOGIES

November 1, 2014 - November 1, 2017

Conceptualized and designed materials to support fluorescence imaging product suite (print ads, brochures, trade shows); collaborated with sales and events teams on campaigns; oversaw production with vendors worldwide.

Graphic & Web Designer at BOOTY CAMP FITNESS / FEMME FITALE

October 1, 2011 - November 1, 2013

Designed marketing materials (posters, apparel, vehicle wraps, DVD packaging, signage); produced and edited workout, nutrition and promotional videos; designed and maintained multiple database-driven websites for each brand.

Graphic & Web Designer at TORONTO INTERNATIONAL ANIMATION FESTIVAL

February 1, 2010 - March 1, 2012

Provided a total brand overhaul during a transitional period, anchored by an identity redesign; created and maintained posters, programs, tickets and the festival’s online presence.

Graphic & Digital Media Designer at ANDREW POP ART & DESIGN

January 1, 2010 - Present

Freelance designer responsible for end-to-end project delivery, leveraging a full toolkit of design and front-end skills to guide client projects from concept to completion.

Creative Director/Show Producer at SNAFU INC.

November 1, 2009 - November 1, 2011

Coordinated pre-production and marketing of triannual, all-ages live music events; designed and oversaw production of creative assets and merchandise.