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I am Andrey Derbenev, a Senior Product Designer and design leader with over 20 years of experience shaping, scaling, and leading complex digital products across FinTech, SaaS, Web3, and pharma. I have a proven track record of translating product strategy into scalable design systems, driving measurable business outcomes, and leading cross-functional teams in regulated, globally distributed environments. I thrive on user-centered discovery, iterative delivery, and governance that aligns product, engineering, and legal/compliance. I enjoy building authentic brands and robust design ecosystems, leveraging AI-assisted workflows to speed up design processes while maintaining high quality and consistency.…I am Andrey Derbenev, a Senior Product Designer and design leader with over 20 years of experience shaping, scaling, and leading complex digital products across FinTech, SaaS, Web3, and pharma. I have a proven track record of translating product strategy into scalable design systems, driving measurable business outcomes, and leading cross-functional teams in regulated, globally distributed environments. I thrive on user-centered discovery, iterative delivery, and governance that aligns product, engineering, and legal/compliance. I enjoy building authentic brands and robust design ecosystems, leveraging AI-assisted workflows to speed up design processes while maintaining high quality and consistency.

Andrey Derbenev

Product Designer, Designer, UX Designer, +2

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I am Andrey Derbenev, a Senior Product Designer and design leader with over 20 years of experience shaping, scaling, and leading complex digital products across FinTech, SaaS, Web3, and pharma. I have a proven track record of translating product strategy into scalable design systems, driving measurable business outcomes, and leading cross-functional teams in regulated, globally distributed environments. I thrive on user-centered discovery, iterative delivery, and governance that aligns product, engineering, and legal/compliance. I enjoy building authentic brands and robust design ecosystems, leveraging AI-assisted workflows to speed up design processes while maintaining high quality and consistency.…I am Andrey Derbenev, a Senior Product Designer and design leader with over 20 years of experience shaping, scaling, and leading complex digital products across FinTech, SaaS, Web3, and pharma. I have a proven track record of translating product strategy into scalable design systems, driving measurable business outcomes, and leading cross-functional teams in regulated, globally distributed environments. I thrive on user-centered discovery, iterative delivery, and governance that aligns product, engineering, and legal/compliance. I enjoy building authentic brands and robust design ecosystems, leveraging AI-assisted workflows to speed up design processes while maintaining high quality and consistency.

Available to hire

I am Andrey Derbenev, a Senior Product Designer and design leader with over 20 years of experience shaping, scaling, and leading complex digital products across FinTech, SaaS, Web3, and pharma. I have a proven track record of translating product strategy into scalable design systems, driving measurable business outcomes, and leading cross-functional teams in regulated, globally distributed environments.

I thrive on user-centered discovery, iterative delivery, and governance that aligns product, engineering, and legal/compliance. I enjoy building authentic brands and robust design ecosystems, leveraging AI-assisted workflows to speed up design processes while maintaining high quality and consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Head of Design at Riotloc

January 1, 2023 - Present

Responsible for the holistic design strategy at Riotloc, a AAA game localization studio. Built scalable design systems and communication frameworks, achieving 1.5x lead generation, +39% conversion rate, and +51% customer re-activation. Concepted and launched a new studio website supporting inbound sales; reduced asset production time from days to minutes by introducing AI-assisted design processes and reusable templates.

Design Manager at HTS Biochemie Innovationen GmbH

January 1, 2021 - December 31, 2023

Led concept and implementation of a PoC for a full-order and production platform, reducing communication and deal-management costs by 60%. Digitized internal processes cutting order processing time from days to minutes and relieving the team by 27%. Introduced zero-/low-code tools and modern design methods, saving ~80% of the digital production budget. Built internal software to digitize a chemical library with 300,000+ entries.

Principal Product Designer at OneForce (and Stealth Web3 project)

January 1, 2021 - December 31, 2023

Developed the design language and MVP for a referral-program SaaS (OneForce, AI MarTech) and conducted user research to inform product direction; led MVP work for a Web3 SaaS portfolio-management solution (Stealth Startup).

Head of Design at Newity

January 1, 2019 - December 31, 2022

Led product design for a regulated institutional Web3 platform contributing to tokenized assets valued around €900M in 2022. Built and scaled the design organization, recruiting four designers across three core products. Launched a regulatorily compliant tokenization platform for the US market and established design governance across Swiss and US legal contexts. Architected product architecture for the Symbridge Exchange, a hybrid digital-asset exchange with Bloomberg-inspired OTC desk and FIX API integration.

Creative Director at Mosgorpark

January 1, 2017 - December 31, 2018

Led visual and internal communications for the Zaryadye Park opening in Moscow, coordinating multiple stakeholders for a high-profile launch with over 100,000 attendees. Directed creation of investor pitches securing multi-million investments and managed a 15-person design team across 74 park territories, ensuring consistent branding for approximately 118 million visitors annually.

Head of Business Development at Seendex LLC

January 1, 2015 - December 31, 2016

Led projects in personnel assessment and organizational consulting; expanded the business into healthcare sector; spearheaded development of innovative digital solutions for personnel evaluation and monitoring.

Career Break

January 1, 2014 - December 31, 2015

Parental leave.

Creative Director at Customertimes LLC

January 1, 2012 - December 31, 2014

Led end-to-end production processes for digital marketing assets in pharma; scaled communications to support over 4,000 field staff across the CIS region; delivered commercially successful marketing assets and campaigns.

Gestaltungs- und Art-Director at Condé Nast Russland, Billboard Russland, Motoexpert, Moskauer Archiv, Messe Düsseldorf Moskau

January 1, 2005 - December 31, 2012

Oversaw visual design and publishing processes, aligning multiple stakeholders for magazine and event design; led branding and product launches across major clients and outlets, contributing to large-scale audience engagement.