I am a dynamic Creative Director with over 15 years of experience spearheading innovative video strategy, production, and brand storytelling. I have been recognized with Vimeo and Webby awards for creative excellence, and I thrive on shaping memorable narratives that resonate across audiences and platforms. I excel at optimizing multiplatform campaigns and leading cross-functional teams to deliver ROI-driven content across digital and linear channels. I am passionate about collaborating with creative and technical teams to ensure brand consistency and cinematic quality from concept to delivery.

Andy Burton Coon

PRO

I am a dynamic Creative Director with over 15 years of experience spearheading innovative video strategy, production, and brand storytelling. I have been recognized with Vimeo and Webby awards for creative excellence, and I thrive on shaping memorable narratives that resonate across audiences and platforms. I excel at optimizing multiplatform campaigns and leading cross-functional teams to deliver ROI-driven content across digital and linear channels. I am passionate about collaborating with creative and technical teams to ensure brand consistency and cinematic quality from concept to delivery.

Available to hire

I am a dynamic Creative Director with over 15 years of experience spearheading innovative video strategy, production, and brand storytelling. I have been recognized with Vimeo and Webby awards for creative excellence, and I thrive on shaping memorable narratives that resonate across audiences and platforms.

I excel at optimizing multiplatform campaigns and leading cross-functional teams to deliver ROI-driven content across digital and linear channels. I am passionate about collaborating with creative and technical teams to ensure brand consistency and cinematic quality from concept to delivery.

See more

Language

English
Fluent

Work Experience

Creative Director, Video at SingleStore
April 1, 2023 - November 1, 2025
Led company-wide video content strategy and product launches, supporting sales enablement and brand storytelling. Grew YouTube subscribers by 2,200 and boosted engagement by 28% through targeted channel and content development. Designed and launched innovative podcast studios and the 'How We Made That' podcast, building an audience of 200+ with AI-enhanced editing workflows. Directed full-spectrum video production—from concept to post—with advanced lighting and audio techniques to maintain cinema-quality standards. Planned and began reorganization of webinar content for better YouTube navigation, leveraging DaVinci Resolve and AI tools to accelerate social media content and ensure brand consistency.
Senior Producer/Videographer at Nutanix
December 1, 2018 - April 1, 2023
Produced diverse content including product features, testimonials, and executive communications strengthening brand positioning. Established remote video production standards and webcam best practices during the pandemic, enabling high-quality virtual events and online conferences. Directed Nutanix Essentials product launch videos, featuring CEO/CMO messages and product demos for client education. Collaborated across teams to produce internal stories, event sizzle reels, and social media highlights for global events and summits. Created equipment guides and brand asset libraries improving production consistency and efficiency.
Video Editor/Videographer at Benefitfocus
August 1, 2011 - July 1, 2018
Sole creator of confidential IPO documentary, collaborating closely with executives and finance teams to capture a pivotal company milestone. Translated client requirements into authentic visual narratives through careful rapport-building and pre-release content review. Produced 200-300 open enrollment videos, client stories, and event highlights, supporting a dedicated video sales team. Championed workflow innovations by introducing DSLR cameras and enhancing lighting setups, improving visual storytelling quality. Worked in scrum teams facilitating collaboration, shared digital asset management, and standardized project folder structures.
Videographer at Arthrex
July 1, 2018 - November 1, 2018
Captured high-quality video content for medical devices and corporate communications, contributing to product education and stakeholder storytelling.
Video Production Manager at Welfare Reform Liaison Project
September 1, 2009 - June 1, 2011
Managed video production outputs for welfare reform initiatives, coordinating cross-functional teams and delivering educational media.
Creator, Director, Producer, Post Production at Talent Freaks Web Series
January 1, 2013 - January 1, 2016
Created and produced the Talent Freaks web series, overseeing directing and post-production to deliver polished episodes.
Creator, Director, Producer, Post Production at Often Awesome the Series
January 1, 2009 - January 1, 2013
Created and produced the Often Awesome series, taking on directorial and post-production responsibilities to complete multiple episodes.
Director, Producer, Editor at Greensboro’s Child Documentary
January 1, 1997 - January 1, 2002
Directed, produced, and edited a documentary recognizing historical and social themes; received festival recognition for independent documentary work.

Education

Bachelor of Arts in Media Studies at University of North Carolina at Greensboro
January 11, 2030 - January 1, 1998
BA at University of North Carolina at Greensboro
January 11, 2030 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper Talent Freaks Podcast Episode 1: Photographer Dave Herring

    Episode one of Talent Freaks introduces photographer, filmmaker, and YouTuber Dave Herring, a Bay Area–based visual storyteller known for capturing the rugged beauty of the American West with his Leica cameras and sharing an honest, thoughtful philosophy on creativity. In this conversation, Dave dives into his journey from music to photography, how time in nonprofit work shaped his human‑centered storytelling, and why he believes a photographer’s role is to capture rather than create.

    ​Listeners get a front‑row seat to his approach in the field—from hunting ghost towns and abandoned places to scouting locations in wild landscapes—plus the story behind some of his favorite images, including a family portrait in the Dolomites and a one‑of‑a‑kind “fishing” shot from Greece. Along the way, he unpacks common mistakes photographers make, his process for balancing film and digital, and the deeper connection he sees between beauty, adversity, and a meaningful creative life

    paper A Day in San Francisco

    A cinematic exploration of San Francisco captured entirely in anamorphic 1.5x. This 5-minute visual piece showcases the city’s architecture, light, and movement through intentional framing and deliberate pacing.

    Shot on location over a single day using the Sony FX3 paired with Blazar Remus-M anamorphic lenses (35mm, 50mm, 85mm, and 135mm), the film demonstrates run-and-gun cinema techniques with stabilized handheld movement via the DJI RS4 Mini. The edit focuses on rhythm and atmosphere, with licensed music from Track Club driving the narrative flow.

    This project represents a focus on visual storytelling where composition, lens character, and sound design work together to create mood and emotion without dialogue.

    Technical Details:
    • Camera: Sony FX3
    • Lenses: Blazar Remus-M 1.5x Anamorphic (35mm, 50mm, 85mm, 135mm)
    • Stabilization: DJI RS4 Mini
    • Music: Licensed via Track Club
    • Location: San Francisco, CA

    paper Behind the Lens with Tao Guan

    This video is a short employee profile about Tao Guan, a Senior Staff Engineer at Nutanix who is also an event photographer, highlighting how his passion for photography shapes the way he works with customers and colleagues.

    paper Often Awesome the series

    Co‑creator, director, and producer of Often Awesome: The Series, an award‑winning 36‑episode documentary web series following a friend’s ALS journey and the community that supported him; recognized by Vimeo Festival, Webby Awards, LAWebFest, and Melbourne WebFest (Outstanding Diversity Award).