Copywriter & Consultant at Freelance

Provides strategic copy and creative direction to startups, growth-stage companies, and household brands including DoorDash, Spotify, Casper, DistroKid, Amplify, Package Free, BambooHR, and others.

Senior Copywriter (Contract) at DoorDash

Shaped the DoorDash voice across B2C and B2B marketplaces, writing and editing copy that engaged tens of millions of customers while supporting critical business goals. Launched 75+ full-funnel campaigns and produced 2,500+ assets across all channels (email, social, TV, audio, in-app, OOH). Developed core positioning and style guidelines for DashPass, contributing to 3.7M new subscribers in 2023 (+38% YoY). Led copy strategy and creative execution for the DoorDash Rewards MasterCard—driving 1M+ applications in its first month. Scaled creative operations by building brand guidelines for 7 core product features, aligning messaging across marketing, legal, S&O, and product teams. Refined UX copy and product journeys to increase affinity.

Copywriter (Contract) at Spotify

As first writer on Spotify’s Creators team, helped define how the company communicates with podcasters, contributing to the launch of 1M new shows in 2020. Wrote and edited copy across marketing, editorial, and UX channels (in-app, web, social, video, audio, email, blog posts, help articles, etc.), while consulting on strategies for user acquisition and retention. Wrote primary promotional copy for Wrapped, Spotify’s flagship editorial campaign, engaging 60M+ unique users worldwide. Developed copy guidelines and tone of voice for Anchor, onboarding 500K creators in 2020 (5x YoY). Partnered with marketers to position new product features and launch integrated campaigns that increased creator engagement by 70% YoY.

Director, Ad Operations at GIPHY

Built GIPHY’s ad infrastructure from the ground up, scaling revenue from $0 to $25M and creating the operational backbone that supported a successful acquisition by Meta. Partnered with the CEO and COO to deliver operational due diligence for investors, helping secure strategic funding rounds and support acquisition efforts. Developed and led a growing Ad Operations team, directly managing and mentoring team members to deliver 100% campaign fulfillment rates while supporting a 10x increase in client demand. Acted as de facto Product Manager for GIPHY’s internal ad trafficking platform, translating team needs into product specs, prioritizing features, and overseeing launches that improved operational efficiency by 90%.

Campaign Manager at GIPHY

Launched GIPHY’s first official ad campaigns, creating initial trafficking workflows, reporting systems, and delivery processes from scratch. Partnered with Sales and Product teams to define early ad products, marketing strategy, and delivery standards, supporting the company’s first monetized partnerships. Provided operational insights that directly influenced product roadmaps and monetization strategies, driving sustained quarter-over-quarter revenue growth.

Copywriter & Content Producer at Tumblr

Created and curated content to strategize Tumblr's editorial channels, engaging and growing an audience of millions. Expanded social media presence with content guidelines and original posts that increased engagement across Meta, X, and LinkedIn by over 800%. Project-managed and led creative strategy for 50+ marketing initiatives, from a celebrity Q&A franchise to a digital book club. Fulfilled copywriting needs across the company for product features, paid ads, events, and more, measuring performance and imparting style guides along the way.

Senior AdOps Specialist at Tumblr

Trained and scaled Yahoo’s EMEA Ad Operations team while managing 15+ key accounts in the US (Entertainment, Unilever). Launched and operationalized Tumblr's first CPI ad product, delivering over $10 million in its first year.