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A strategic communications professional with extensive experience shaping brand identity, crafting compelling narratives, and orchestrating multi-channel communication strategies. Skilled at turning complex ideas into accessible storytelling, leading digital and PR initiatives, and coordinating cross-functional teams. Strong background in social media growth, digital campaigns, content production, influencer partnerships, and event management. Key skills Strategic communication • brand storytelling • content production (copy, visual, multimedia) • social media strategy & growth • digital campaigns • PR & media relations • influencer marketing • event management • cross-functional collaboration • editorial planning • analytics-driven optimization • stakeholder communication.…A strategic communications professional with extensive experience shaping brand identity, crafting compelling narratives, and orchestrating multi-channel communication strategies. Skilled at turning complex ideas into accessible storytelling, leading digital and PR initiatives, and coordinating cross-functional teams. Strong background in social media growth, digital campaigns, content production, influencer partnerships, and event management. Key skills Strategic communication • brand storytelling • content production (copy, visual, multimedia) • social media strategy & growth • digital campaigns • PR & media relations • influencer marketing • event management • cross-functional collaboration • editorial planning • analytics-driven optimization • stakeholder communication.

Selena Mastromartino

Social Media Manager, Content Creator, Copywriter, +4

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A strategic communications professional with extensive experience shaping brand identity, crafting compelling narratives, and orchestrating multi-channel communication strategies. Skilled at turning complex ideas into accessible storytelling, leading digital and PR initiatives, and coordinating cross-functional teams. Strong background in social media growth, digital campaigns, content production, influencer partnerships, and event management. Key skills Strategic communication • brand storytelling • content production (copy, visual, multimedia) • social media strategy & growth • digital campaigns • PR & media relations • influencer marketing • event management • cross-functional collaboration • editorial planning • analytics-driven optimization • stakeholder communication.…A strategic communications professional with extensive experience shaping brand identity, crafting compelling narratives, and orchestrating multi-channel communication strategies. Skilled at turning complex ideas into accessible storytelling, leading digital and PR initiatives, and coordinating cross-functional teams. Strong background in social media growth, digital campaigns, content production, influencer partnerships, and event management. Key skills Strategic communication • brand storytelling • content production (copy, visual, multimedia) • social media strategy & growth • digital campaigns • PR & media relations • influencer marketing • event management • cross-functional collaboration • editorial planning • analytics-driven optimization • stakeholder communication.

Available to hire

A strategic communications professional with extensive experience shaping brand identity, crafting compelling narratives, and orchestrating multi-channel communication strategies. Skilled at turning complex ideas into accessible storytelling, leading digital and PR initiatives, and coordinating cross-functional teams. Strong background in social media growth, digital campaigns, content production, influencer partnerships, and event management.

Key skills
Strategic communication • brand storytelling • content production (copy, visual, multimedia) • social media strategy & growth • digital campaigns • PR & media relations • influencer marketing • event management • cross-functional collaboration • editorial planning • analytics-driven optimization • stakeholder communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Work Experience

Freelance Communication & Digital Strategist, Social Media Manager, Digital Trainer at Freelance

January 1, 2018 - Present

Lead communication and digital strategy for independent talents, small businesses, consumer products, and creative industries. Develop long-term strategies and content plans across digital platforms; translate complex projects into engaging storytelling; produce written, visual, and multimedia content; manage social platforms end-to-end; plan influencer marketing; coordinate PR activities, media relations and digital campaigns; organize PR events and training.

Communication Marketing Specialist & Social Media Manager at Canon Italia

January 1, 2014 - December 31, 2017

Designed and implemented digital marketing and communication strategies to support brand visibility and product storytelling; managed daily social media operations, editorial calendars, and user-generated content moderation; led influencer partnerships and content co-creation; oversaw digital campaigns with analytics; collaborated cross-functionally to align messaging; supported PR, corporate events, and promotional initiatives.

Communication Designer at 360 Agency Berlin (Leonardo Project)

January 1, 2013 - December 31, 2013

Created and published daily digital content (copy, visual, video, HTML); documented communication strategies, proposals, and product development processes.

Communication Designer at Blu Comunicazione

January 1, 2011 - December 31, 2013

Developed creative concepts, visual identities, and graphic design solutions across print and digital media; produced campaigns and communication materials for corporate clients, including Piaggio; managed corporate events and created cohesive visual communication systems.

Communication and digital strategist, social media manager, digital trainer at Self-employed / Freelance

January 1, 2018 - Present

Lead communication and digital strategy for independent talents, small businesses, consumer products, and creative industries. Develop long-term communication strategies and content plans across digital platforms. Translate complex projects into clear, engaging storytelling for diverse audiences. Produce written, visual, and multimedia content. Manage social platforms end-to-end, focusing on growth, engagement, and brand positioning. Plan and execute influencer marketing initiatives, nurturing long-term partnerships with creators, talent agencies, and brand ambassadors. Coordinate PR activities, media relations, and digital campaigns informed by analytics and performance KPIs. Organise and manage PR events, including venue selection, budgeting, suppliers, and full logistics. Deliver digital communication and social media training programs.