Selena Mastromartino

Lead communication and digital strategy for independent talents, small businesses, consumer products, and creative industries. Develop long-term communication strategies and content plans across digital platforms. Translate complex projects into clear, engaging storytelling for diverse audiences. Produce written, visual, and multimedia content. Manage social platforms end-to-end, focusing on growth, engagement, and brand positioning. Plan and execute influencer marketing initiatives, nurturing long-term partnerships with creators, talent agencies, and brand ambassadors. Coordinate PR activities, media relations, and digital campaigns informed by analytics and performance KPIs. Organise and manage PR events, including venue selection, budgeting, suppliers, and full logistics. Deliver digital communication and social media training programs.

Lead communication and digital strategy for independent talents, small businesses, consumer products, and creative industries. Develop long-term strategies and content plans across digital platforms; translate complex projects into engaging storytelling; produce written, visual, and multimedia content; manage social platforms end-to-end; plan influencer marketing; coordinate PR activities, media relations and digital campaigns; organize PR events and training.

Designed and implemented digital marketing and communication strategies to support brand visibility and product storytelling; managed daily social media operations, editorial calendars, and user-generated content moderation; led influencer partnerships and content co-creation; oversaw digital campaigns with analytics; collaborated cross-functionally to align messaging; supported PR, corporate events, and promotional initiatives.