Marketing and design professional working at the intersection of strategy, branding, and UX design, with experience in digital marketing and building coherent communication systems.\n\nI design, shape, and deliver solutions based on business objectives, user needs, and long-term brand consistency. I combine strategic thinking with user experience design to simplify complex business challenges and translate them into clear, scalable digital solutions.

Aneta Bołoz

Marketing and design professional working at the intersection of strategy, branding, and UX design, with experience in digital marketing and building coherent communication systems.\n\nI design, shape, and deliver solutions based on business objectives, user needs, and long-term brand consistency. I combine strategic thinking with user experience design to simplify complex business challenges and translate them into clear, scalable digital solutions.

Available to hire

Marketing and design professional working at the intersection of strategy, branding, and UX design, with experience in digital marketing and building coherent communication systems.\n\nI design, shape, and deliver solutions based on business objectives, user needs, and long-term brand consistency. I combine strategic thinking with user experience design to simplify complex business challenges and translate them into clear, scalable digital solutions.

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Language

Polish
Fluent
English
Advanced

Work Experience

Marketing Manager at MM Shared Services
August 1, 2024 - November 1, 2025
Ownership of marketing strategy, brand consistency, and overall direction of brand communication across digital and offline channels. Definition and supervision of brand communication systems and marketing materials (UX, websites, presentations). Management of marketing budget and decision-making based on performance and effectiveness analysis. Market and competitor analysis to identify growth opportunities and recommend communication directions. Cross-functional collaboration with sales, logistics, and external partners; coordination of agencies. Supported social media communication and preparation of marketing content.
Founder / Designer / Marketing Specialist at ANETA BOŁOZ | Design & Marketing
July 1, 2023 - March 1, 2024
Delivery of end-to-end branding, marketing, and UX projects for clients across various industries. Analysis of business and user needs and development of strategic and communication concepts. Design of visual identities, brand systems, and marketing assets. Design of websites and digital solutions (UX/UI, information architecture, user flows, prototypes). Direct client collaboration with full ownership of strategic decisions, project scope, and final delivery quality.
Marketing Specialist at MM Kwidzyn
July 1, 2021 - May 1, 2023
Planning, execution, and analysis of marketing activities. Development and implementation of digital campaigns and email marketing. Design of marketing materials aligned with brand guidelines. Design of websites and digital solutions (UX, IA, wireframes, prototypes). Integration of marketing activities with user experience design.
Marketing Specialist at International Paper
August 1, 2020 - June 1, 2021
Participation in international marketing and branding projects. Collaboration with Brand Managers and Key Account Managers across European markets. Preparation of marketing materials and sales presentations. Coordination with external design agencies. Optimization of communication materials with a focus on usability and clarity (UX).
HR & Administration Intern at International Paper
December 1, 2019 - July 1, 2020
Support of HR and administrative processes. Participation in onboarding and offboarding processes. Preparation and maintenance of HR documentation. Work with employee databases.

Education

Bachelor's Degree in Economics – Business Development Strategies at Cracow University of Economics
January 1, 2017 - January 1, 2020

Qualifications

UX Design – eduweb.pl
January 11, 2030 - March 9, 2026
Design Thinking – PARP Academy
January 11, 2030 - March 9, 2026
Fundamentals of Digital Marketing – Google
January 11, 2030 - March 9, 2026
Customers Needs & Behaviours – Google
January 11, 2030 - March 9, 2026
Marketing Communication – PARP Academy
January 11, 2030 - March 9, 2026

Industry Experience

Professional Services, Manufacturing, Media & Entertainment, Education, Retail