Available to hire
Results-Driven SEO | E-Commerce, Content, Copywriting,
Strategy, AI Growth, Technical
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Senior SEO Associate at Dermstore
May 4, 2024 - PresentLead organic growth strategy for a leading e-commerce beauty retailer, driving traffic, revenue, and discoverability across category pages, PDPs, campaigns, and editorial content. Own technical SEO and site health while scaling on-page optimization through competitive research and AI-driven workflows. Rebuild and manage the blog to strengthen authority and performance, and develop an AI SEO roadmap (AEO/GEO) aligned to commercial targets and KPI growth.
SEO Copywriter at DAMA Couture
January 1, 2023 - January 1, 2024Executed SEO-driven content briefs across PDP descriptions and long-form category pages, aligning keyword strategy with brand voice and luxury positioning. Crafted optimized, conversion-focused copy to enhance discoverability, elevate on-site storytelling, and support organic growth while maintaining cohesive brand values.
SEO Associate at Clique Brands Inc. (Who What Wear US & UK, The Thirty)
November 11, 2019 - October 1, 2022Owned SEO and content strategy for The Thirty and led search strategy development for Who What Wear UK. Managed the end-to-end content calendar, delivering multichannel briefs aligned with SEO, social, and partnerships. Conducted competitive and seasonal content gap analysis, resolved technical and on-page SEO issues, trained freelancers on best practices, and built performance dashboards to report insights to UK and US stakeholders.
Education
Bachelor of Communications at Loyola University Maryland
September 1, 2014 - May 15, 2018Specializations in Advertising, Journalism, & Public Relations
Bachelor of Communications, PR, Journalism, Integrated Marketing at Loyola University Maryland
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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