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Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.
Employment and project experience
Senior Designer Apple Inc.
January 2017 - March 2017
UX Designer Airbnb Inc.
January 2019 - March 2019
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Italian
Intermediate
Work Experience
Executive Fashion Designer – Hush Puppies at PT. Transmarco
June 1, 2021 - PresentLed the development of seasonal core collections driven by market trend insights and consumer feedback. Managed supplier coordination and tech pack development to ensure timely product launches. Conducted competitor analysis to support brand positioning strategies. Collaborated with buyers, merchandisers, and suppliers to optimize assortment and streamline the production process.
Freelance Fashion Designer at IKAT Indonesia
May 31, 2021 - August 29, 2025Created a new sub-brand from the ground up, including conducting SWOT analysis and defining its market positioning. Led visual brand development, including logo creation and identity alignment. Collaborated with creative and marketing teams to develop branding assets and consumer storytelling.
Associate Part-Time Lecturer in Fashion Design Department at Binus International University
January 31, 2021 - August 29, 2025Taught modules related to branding, production, and creative development in the Fashion Design Department. Mentored students on concept development, brand identity, and product positioning to prepare them for industry challenges.
Junior Designer Childrenswear at PT. Matahari Department Store
October 31, 2019 - August 29, 2025Designed monthly collections across four national brands and partnered with buyers for in-store merchandising and campaign coordination. Contributed to the Jakarta Fashion Week showcase in 2019.
Product Development Intern at Cavalli e Nastri
November 30, 2018 - August 29, 2025Managed the product database on the official e-commerce website and product listings on Shopify. Took responsibility for weekly CRM communications and conducted regular competitive reviews to enhance the product strategy.
Education
Master in Fashion Direction at Milano Fashion Institute, Milan, Italy
January 1, 2018 - January 1, 2019Haute Couture Production Training at Accademia International Koefia, Rome, Italy
October 1, 2016 - July 1, 2017Fashion Design Program (Second year entry) at Accademia Italiana / Nottingham Trent University, Florence, Italy
September 1, 2013 - May 1, 2015Fashion Management Program (One year) at Binus International University, Jakarta, Indonesia
September 1, 2012 - July 1, 2013Youth Fashion Summit Sustainability Program at Youth Fashion Summit, Copenhagen, Denmark
May 12, 2018 - May 17, 2018Qualifications
Industry Experience
Consumer Goods, Education, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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