Manager of Brand Design / Sr Art Director at Redfin
May 1, 2012 - November 1, 2017Built and led Brand Design team. 75% of work was hands-on design.
Established identity system, guides and asset libraries for designer, employee and external-use.
Created national signage system for listings and events.
Designed and art directed direct mail, email, ads and digital display campaigns.
Created print styles and guides. Built suite of marketing and recruiting collateral including flyers, direct mail, brochures, books, ads, banners, swag and customizable pieces for listings.
Set standards for email and web. Developed UI tool kits and common components. Designed and art directed homepage, merchandising platforms, recruiting pages, SEM landing pages, marketing pages, educational pages, guides and PR Blog.
Created presentation standards, templates and libraries for internal and external use.
Designed for Redfin IPO Road Show. Worked directly with CEO and executives to create materials including print (S1 Book), presentations (Investor Deck and Road Show Deck), graphics and animations (Road Show video).
Led brand design for HQ Offices. Established color palettes, patterns, and finishes. Selected and placed furniture and textiles. Built way-finding practices and signage systems.
Developed photography style guides. Hired team, managed and art directed lifestyle shoots. Built a national archive of thousands of client, agent and home photos.
Managed Brand Design team. Hired and trained designers. Supplied art direction, mentorship, project management, and relationship management of partner teams (Marketing, Recruiting, Product, Business Operations, and Real Estate). Established strategy, assessed quarterly objectives, and prioritized project requests. Developed processes project intake, file versioning, cross-department collaboration, documentation, and archiving work. Established career ladders.
Created separate Creative Services team for design production support. Established templates, standards, process and intake.