I’m a creative marketer and R&B artist with a strong focus on storytelling, aesthetics, and culture-driven branding. Alongside my artist journey, I’ve built experience in creative strategy, content creation, and brand development across fashion, beauty, streetwear, and lifestyle brands.
Over the past 1.5 years, I’ve worked with brands like Converse, Savoir Wellness Club, RISIS, and Sabon, producing trend-aware, visually aligned assets that support their creative direction. I’ve also collaborated with BeamCo, a music startup focused on artist–fan community building, helping shape their visual identity and creative concepts.
Crafting the visuals and narratives for my own music has sharpened my artistic sensibilities, copywriting, and understanding of cohesive storytelling. I’m naturally drawn to developing strong aesthetic direction, intentional concepts, and emotionally grounded narratives.
As both a creative strategist and an artist, I understand how identity, visuals, and tone work together to create meaningful, immersive brand worlds, and I bring that perspective into every project I take on.
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For RISIS, a heritage lifestyle brand known for its contemporary interpretations of nature-inspired jewellery and design, I creatively directed the monthly retainer content across both creative and performance-led initiatives. I led campaign strategy and creative direction from concept to execution, ensuring each campaign remained aligned with the brand’s identity while staying visually current and culturally relevant.
This involved creatively directing and casting models, as well as deciding the direction of the lighting, makeup, and fashion, to ensure a cohesive visual language. I also oversaw all copy across captions and in-visual text for this campaign and several others, maintaining consistency in tone, messaging, and narrative. Alongside the creative work, I managed project timelines and deliverables to ensure smooth execution across each content cycle.
On the performance side, I analysed campaign data to inform bottom-up Instagram ad strategies focused on audience growth. I produced monthly performance reports using Instagram insights and third-party analytics tools to evaluate growth, engagement, and overall ad effectiveness.
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