SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

Anhelina Smolka

SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

Available to hire

SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE).

Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

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Language

English
Fluent
German
Advanced

Work Experience

Senior SEO Specialist at Crypto Pay
January 1, 2025 - October 1, 2025
Led end-to-end organic growth and SEO for a crypto payments platform; developed and executed growth strategies, competitor analysis, and buyer persona mapping; managed site migration and ensured E-A-T and compliance; collaborated cross-functionally with product, marketing, and engineering; established KPI framework and dashboards.
Senior SEO Specialist at CoinsPaid
June 1, 2023 - January 1, 2025
Implemented data-driven SEO strategy for a crypto payments gateway; increased leads by 70% and organic traffic by 77%; grew brand mentions by 15%; led a team of 6 and managed content; standardized conversion rate optimization and introduced analytics.
Senior SEO Specialist at Pin Up
August 1, 2022 - June 1, 2023
Branded casino websites; drove organic growth across casino domains, scaling from 1K to 41K monthly users within 10 months; increased organic registrations by 73% and first-time deposits by 42% through a content and link-building focused SEO strategy. Created branded sites and PBNs; led content strategy and on-site optimization.
SEO Specialist at Perfect Keto LTD
August 1, 2022 - June 1, 2023
Led organic growth and link-building campaigns for brand across health/ keto vertical; built template-driven branded sites for restricted locales; produced content with ChatGPT, Surfer SEO and other AI tools; built content assets and contributed to international SEO performance.
SEO Manager at IT SD EV LTD
June 1, 2022 - March 1, 2023
Managed SEO for IT SD EV LTD; scaled organic performance and led a small team; developed content strategy, on-site optimization, and technical SEO improvements; improved product pages and increased organic engagement by ~40%.
SEO Manager at AVANTA INC
July 1, 2021 - June 1, 2022
Led SEO for an online casino software provider; drove content and technical SEO improvements; built authority through link-building and content marketing; enhanced site speed, structured data, and branding pages; supported product launches and market positioning.
SEO Manager at SOFTSWISS
July 1, 2020 - June 1, 2021
Remote full-time SEO management for an online casino software provider; optimized core pages, executed link-building campaigns, improved Core Web Vitals and schema markup; led iGaming authority site outreach and PR coverage.
Senior SEO Specialist at PIN UP
June 1, 2024 - December 31, 2024
Drove SEO for branded casino domains; increased organic traffic from 1K to 41K monthly users in 10 months; boosted organic registrations by 73% and first-time deposits by 42% through conversion-focused SEO strategies; managed cross-functional collaboration and content/campaign execution across brand domains.
SEO Specialist at Avant Inc
July 1, 2020 - July 1, 2021
Led dating vertical SEO program; grew organic metrics and revenue through on-page optimization, content strategy, and technical SEO initiatives.
SEO Specialist at IT SD EV LTD
October 1, 2021 - June 30, 2023
Scaled call-tracking platform SEO from initial to 20k users/month; delivered content strategy, on-page optimization, and data-driven SEO improvements; built and guided a 3-person team to deliver high-quality content and on-page optimization.

Education

Bachelor's Degree in Translation at Minsk State Linguistic University
August 1, 2018 - August 1, 2022

Qualifications

Account-Based Marketing (ABM) Certification
January 1, 2025 - January 15, 2026
Certificate in SEO Junior
June 1, 2018 - May 1, 2019
Goethe B2 Zertifikat
April 1, 2021 - January 15, 2026
ABM Certificate
January 1, 2025 - January 1, 2025
Documentation and Documentary Support of Management
June 1, 2017 - August 1, 2017
SEO Junior Certificate
July 1, 2018 - May 1, 2019
Goethe B2 Zertifikat
April 1, 2021 - April 1, 2021
Author's Course Dmitry Petrenko
August 31, 2018 - December 31, 2022
Translator, Bachelor's Degree
January 11, 2030 - January 15, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Gaming, Other