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SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.…SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

Anhelina Smolka

SEO Expert, Growth Marketer, Digital Marketer, +4

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SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.…SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE). Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

Available to hire

SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE).

Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Work Experience

Senior SEO Specialist at Crypto Pay

January 1, 2025 - October 1, 2025

Led end-to-end organic growth and SEO for a crypto payments platform; developed and executed growth strategies, competitor analysis, and buyer persona mapping; managed site migration and ensured E-A-T and compliance; collaborated cross-functionally with product, marketing, and engineering; established KPI framework and dashboards.

Senior SEO Specialist at CoinsPaid

June 1, 2023 - January 1, 2025

Implemented data-driven SEO strategy for a crypto payments gateway; increased leads by 70% and organic traffic by 77%; grew brand mentions by 15%; led a team of 6 and managed content; standardized conversion rate optimization and introduced analytics.

Senior SEO Specialist at Pin Up

August 1, 2022 - June 1, 2023

Branded casino websites; drove organic growth across casino domains, scaling from 1K to 41K monthly users within 10 months; increased organic registrations by 73% and first-time deposits by 42% through a content and link-building focused SEO strategy. Created branded sites and PBNs; led content strategy and on-site optimization.

SEO Specialist at Perfect Keto LTD

August 1, 2022 - June 1, 2023

Led organic growth and link-building campaigns for brand across health/ keto vertical; built template-driven branded sites for restricted locales; produced content with ChatGPT, Surfer SEO and other AI tools; built content assets and contributed to international SEO performance.

SEO Manager at IT SD EV LTD

June 1, 2022 - March 1, 2023

Managed SEO for IT SD EV LTD; scaled organic performance and led a small team; developed content strategy, on-site optimization, and technical SEO improvements; improved product pages and increased organic engagement by ~40%.

SEO Manager at AVANTA INC

July 1, 2021 - June 1, 2022

Led SEO for an online casino software provider; drove content and technical SEO improvements; built authority through link-building and content marketing; enhanced site speed, structured data, and branding pages; supported product launches and market positioning.

SEO Manager at SOFTSWISS

July 1, 2020 - June 1, 2021

Remote full-time SEO management for an online casino software provider; optimized core pages, executed link-building campaigns, improved Core Web Vitals and schema markup; led iGaming authority site outreach and PR coverage.

Senior SEO Specialist at PIN UP

June 1, 2024 - December 31, 2024

Drove SEO for branded casino domains; increased organic traffic from 1K to 41K monthly users in 10 months; boosted organic registrations by 73% and first-time deposits by 42% through conversion-focused SEO strategies; managed cross-functional collaboration and content/campaign execution across brand domains.

SEO Specialist at Avant Inc

July 1, 2020 - July 1, 2021

Led dating vertical SEO program; grew organic metrics and revenue through on-page optimization, content strategy, and technical SEO initiatives.

SEO Specialist at IT SD EV LTD

October 1, 2021 - June 30, 2023

Scaled call-tracking platform SEO from initial to 20k users/month; delivered content strategy, on-page optimization, and data-driven SEO improvements; built and guided a 3-person team to deliver high-quality content and on-page optimization.