Anhelina Smolka
SEO professional with 5+ years specializing in organic growth for tech companies across global markets.
About
SEO professional with 5+ years specializing in organic growth for tech companies across global markets. Increased organic traffic by 197% at CoinsPaid, scaled iGaming platform from 1K to 41K monthly users, and led cross-functional teams of up to 6 members. Expertise in traditional SEO and emerging AI search optimization (GEO), with focus on brand visibility strategies for both search engines and generative AI platforms (ChatGPT, Perplexity, Google SGE).
Proven track record of delivering end-to-end growth projects, including website migrations, data-driven SEO roadmaps, and cross-department collaboration to align SEO with product, sales, and compliance objectives.
- 5 years' experience
- Joined January 2026
Languages
- EnglishFluent
- GermanAdvanced
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Gaming
- Other
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Work experience· 10 roles
Led end-to-end organic growth and SEO for a crypto payments platform; developed and executed growth strategies, competitor analysis, and buyer persona mapping; managed site migration and ensured E-A-T and compliance; collaborated cross-functionally with product, marketing, and engineering; established KPI framework and dashboards.
Drove SEO for branded casino domains; increased organic traffic from 1K to 41K monthly users in 10 months; boosted organic registrations by 73% and first-time deposits by 42% through conversion-focused SEO strategies; managed cross-functional collaboration and content/campaign execution across brand domains.
Implemented data-driven SEO strategy for a crypto payments gateway; increased leads by 70% and organic traffic by 77%; grew brand mentions by 15%; led a team of 6 and managed content; standardized conversion rate optimization and introduced analytics.
Education
Certifications and awards· 9
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