Hi, I’m Angella Nilam Puspasari, a Bali-based multidisciplinary content creator and visual storyteller with a creative background since 2014. I bring ideas to life through photography, videography, and design—creating concepts, directing shoots, and taking care of post-production so every deliverable supports the brand’s goals and feels genuinely connected. I enjoy balancing the aesthetic and strategic sides of content: developing campaign concepts, building on-brand visual systems, managing social media calendars, and optimizing performance through competitor insights. From fashion and jewelry to travel and real estate, I’ve produced content across platforms (Meta ads, Instagram, TikTok, YouTube, and more) with an emphasis on quality, timing, and clear storytelling.…

Angella Nilam Puspasari

Hi, I’m Angella Nilam Puspasari, a Bali-based multidisciplinary content creator and visual storyteller with a creative background since 2014. I bring ideas to life through photography, videography, and design—creating concepts, directing shoots, and taking care of post-production so every deliverable supports the brand’s goals and feels genuinely connected. I enjoy balancing the aesthetic and strategic sides of content: developing campaign concepts, building on-brand visual systems, managing social media calendars, and optimizing performance through competitor insights. From fashion and jewelry to travel and real estate, I’ve produced content across platforms (Meta ads, Instagram, TikTok, YouTube, and more) with an emphasis on quality, timing, and clear storytelling.…

Available to hire

Hi, I’m Angella Nilam Puspasari, a Bali-based multidisciplinary content creator and visual storyteller with a creative background since 2014. I bring ideas to life through photography, videography, and design—creating concepts, directing shoots, and taking care of post-production so every deliverable supports the brand’s goals and feels genuinely connected.

I enjoy balancing the aesthetic and strategic sides of content: developing campaign concepts, building on-brand visual systems, managing social media calendars, and optimizing performance through competitor insights. From fashion and jewelry to travel and real estate, I’ve produced content across platforms (Meta ads, Instagram, TikTok, YouTube, and more) with an emphasis on quality, timing, and clear storytelling.

See more

Skills

Experience Level

Language

English
Advanced
Japanese
Beginner
Indonesian
Fluent

Work Experience

Freelance & In-House Graphic Designer, at Various Types of Companies
December 8, 2025 - June 14, 2019
I designed a wide range of print and digital materials, including brochures, flyers, packaging, business cards, wedding invitations, social media visuals, and editorial layouts for clients across beauty, healthcare, F&B, retail, and education. My work included weekly website banners, campaign assets, and consistent cross-platform promotional materials. I collaborated with clients and social media teams to align visual direction with marketing goals, prepared production-ready files, coordinated with printing vendors, and ensured final outputs met quality standards.
Content Creator at Concepts Conveyed
April 7, 2025 - Present
At Concepts Conveyed, I develop and execute creative concepts across photography, videography, and Meta Ads content while ensuring all deliverables go out on schedule. I produce engaging videos by combining in-house digital assets with license-free materials and manage multi-platform social media calendars via Metricool for Instagram, TikTok, YouTube, and Facebook, including writing tailored captions for each channel. I also direct and coordinate photo and video shoots for internal and external events, making sure every visual aligns with brand identity. To support campaign development, I regularly analyze competitor content and identify emerging trends to optimize our marketing strategies.
Content Creator at Bali Content Creator (independent)
April 1, 2025 - Present
Developed and executed creative concepts for visual materials including photography, videography, and Meta ads content, ensuring timely delivery across platforms. Produced engaging video content by combining in-house digital assets with license-free materials. Managed social media calendars and scheduling for Instagram, TikTok, YouTube, and Facebook via Metricool, and wrote tailored captions for each platform. Directed and coordinated photo/video shoots for internal and external events to align with brand identity, and conducted competitor content analysis to identify trends and optimize marketing strategies.
Freelance Content Creator & Graphic Designer at Self-Employeed
November 3, 2021 - Present
As a freelancer, I’ve worked across multiple industries. With property development clients, I designed brochures, site banners, and marketing visuals; created promotional videos using internal and license-free assets; conducted competitor content research; and supported 3D visualization by rendering custom furniture using SketchUp and V-Ray. In the fashion sector, I developed creative concepts for brand guidelines, Meta Ads, and social media content; managed full production cycles from pre-production to post-production; and ensured high-quality visuals through thoughtful lighting, composition, and direction. For travel clients, I collaborated closely to maintain brand-aligned content across events, designing banners, invitations, and souvenirs for agency programs.
Content Creator & Graphic Designer at Property Development Company
November 1, 2021 - Present
Designed marketing visual materials such as brochures for villas sold via brokers or directly to consumers. Created construction wall banners to improve site visibility and branding. Developed video content by combining the company’s digital assets with non-copyrighted internet assets. Rendered furniture for villa visualizations using SketchUp and V-Ray, and produced realistic 3D results to support presentation needs. Conducted competitor content analysis to identify trends and opportunities.
Content Creator at Elli Jewelry
September 25, 2019 - June 7, 2024
During my five years with Elli Jewelry, I produced monthly product collection imagery for social media campaigns and brand presentations. I worked closely with the Sales Team to deliver promotional visuals for major marketplaces across the EU (Zalando, Amazon, Limango, About You, Douglas, eBay), APAC (Zalora Indonesia, Zalora Malaysia, Tokopedia Indonesia and Iconic Australia), as well as the official web shop (ellijewelry.com). I organized seasonal photo shoots (3-5 times a year), directed video campaigns for YouTube, Instagram, and TikTok, and managed the full post-production pipeline including image retouching and video editing. My role also included developing print materials such as posters, packaging, and product cards to support both marketing and retail needs.
Content Creator at Elli Jewelry, Bali
September 1, 2019 - June 30, 2024
Created monthly product collection images for social media campaigns and presentations. Collaborated with the Sales team to deliver monthly promotional images and videos for EU (Zalando, Amazon, Limango, About You, Douglas, eBay), APAC (Zalora Indonesia/Malaysia, Tokopedia Indonesia, Iconic Australia), and the web shop (ellijewelry.com). Organized and assisted in seasonal photo shoots (3–5 times yearly), directed and developed social-media video content for YouTube, Instagram, and TikTok, and handled seasonal post-production (image retouching and video editing). Also developed print materials including posters, packaging, and product cards.
Content Creator at Amber Buddy Indo
July 9, 2018 - December 19, 2019
I produced daily visual content for four Instagram accounts and coordinated closely with the sales team to maintain consistent output—10 daily Stories and up to three carousel posts per account. I also managed UGC workflows by coordinating with creators, reviewing submissions, and organizing materials for use across marketing and social media campaigns.
Content Creator at Amber Buddy Indo, Bali
July 1, 2018 - September 30, 2019
Produced daily design content for four Instagram accounts (@amberbead.id, @amberbuddy.indo, @carlisbaby.bali, and @ambershop.id). Coordinated with sales admin to ensure each account had 10 Instagram story posts and up to 3 carousel posts for daily updates. Managed user-generated content workflows by coordinating with creators, reviewing submissions, and organizing materials for use across social media and marketing campaigns.
Content Creator at Poupette St. Barth
March 27, 2018 - October 25, 2018
At Poupette St. Barth, I created seasonal fashion line sheets for global agents in the USA, Belgium, Australia, the UK, and France. I designed invitations for fashion events, collaborated with the E-Commerce Team on weekly newsletters, and developed digital imaging assets for promotional materials across markets.
Content Creator at Poupette St. Barth, Bali
March 1, 2018 - October 31, 2018
Provided seasonal fashion line sheets for agents in the USA, Belgium, Australia, the United Kingdom, and France. Created invitation designs for seasonal fashion events in France and collaborated with the e-commerce team to produce a weekly newsletter for poupettestbarth.com. Developed digital imaging for promotional materials.
Freelance Content Creator & Graphic Designer at Central Java (various clients)
April 1, 2014 - June 30, 2019
Designed print and digital materials for multiple industries including beauty, healthcare, F&B, retail, and education—covering brochures, flyers, business cards, product packaging, wedding invitations, and social media content. Developed weekly website banners and ensured on-schedule promotional delivery across platforms. Collaborated with clients to meet design requirements and coordinated with social media teams to align with marketing plans. Prepared production-ready files with printing vendors and performed quality control, and supported long-form editorial layouts such as biannual school magazines.

Education

Associate's Degree at Sebelas Maret University
August 1, 2017 - July 1, 2018
Visual Communication Design
Associate’s Degree of Visual Communication Design at Sebelas Maret University
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Retail, Real Estate & Construction, Travel & Hospitality

Skills

Experience Level