I am a creatively driven and strategically minded designer who combines strong visual instinct with technical precision and commercial awareness. With a naturally detail-focused approach, I thrive on turning complex briefs into refined, purposeful design solutions that feel both intelligent and visually compelling. I am particularly motivated by innovation within the creative industry, actively exploring how emerging AI technologies can enhance ideation, workflow efficiency and design thinking while maintaining strong human direction. Adaptable, curious and continuously learning, I bring energy, accountability and forward-thinking perspective to every project, with a genuine passion for creating work that delivers meaningful impact.

Angel Ly

I am a creatively driven and strategically minded designer who combines strong visual instinct with technical precision and commercial awareness. With a naturally detail-focused approach, I thrive on turning complex briefs into refined, purposeful design solutions that feel both intelligent and visually compelling. I am particularly motivated by innovation within the creative industry, actively exploring how emerging AI technologies can enhance ideation, workflow efficiency and design thinking while maintaining strong human direction. Adaptable, curious and continuously learning, I bring energy, accountability and forward-thinking perspective to every project, with a genuine passion for creating work that delivers meaningful impact.

Available to hire

I am a creatively driven and strategically minded designer who combines strong visual instinct with technical precision and commercial awareness. With a naturally detail-focused approach, I thrive on turning complex briefs into refined, purposeful design solutions that feel both intelligent and visually compelling. I am particularly motivated by innovation within the creative industry, actively exploring how emerging AI technologies can enhance ideation, workflow efficiency and design thinking while maintaining strong human direction. Adaptable, curious and continuously learning, I bring energy, accountability and forward-thinking perspective to every project, with a genuine passion for creating work that delivers meaningful impact.

See more

Language

English
Fluent

Work Experience

Graphic Designer at Daylight Company
July 1, 2023 - January 1, 2026
Sole Graphic Designer responsible for end-to-end design solutions across all digital and print media. Designed print and digital assets for exhibitions (posters, brochures, flyers, pull-up banners, product tags, signage). Developed product packaging and print-ready artwork, including multilingual instruction manuals (11 languages). Generated barcodes for packaging labels, ensuring accuracy, quality, and adherence to brand guidelines. Redesigned and optimized the Amazon Brand Store, creating A+ Content, banners, thumbnails, and refreshed visual layouts to improve brand presentation. Produced marketing materials including business cards, website assets, digital banners, and paid advertising visuals. Created magazine advertisements, supported product photoshoots, and produced 3D packaging mockups and renders. Designed social media content, enhanced photography through photo manipulation, and applied AI-assisted tools to improve visual output.
Graphic Designer at The Organic Pharmacy
June 1, 2021 - March 1, 2022
Contributed to an in-house creative design team across print and digital campaigns. Participated in concept development and campaign brainstorming, designing marketing collateral including brochures, flyers, banners, posters, and weekly newsletters. Created digital assets for the company website and social platforms, supporting ongoing marketing strategies. Designed POS materials and limited-edition packaging for new beauty product launches. Performed image editing, photo manipulation, retouching, developed presentation designs, and optimized graphics for digital performance. Ensured assets aligned with platform specifications and marketing objectives.
Digital Content Creator at Kuti eHolic
February 1, 2018 - November 1, 2020
Responsible for creating and managing digital content and visual assets to support brand identity, online presence, and marketing initiatives. Created and delivered engaging digital content across multiple platforms, including websites, blogs, social media, and email campaigns. Developed content concepts and visual narratives that align with brand identity, marketing goals, and campaign objectives. Led development of brand visual aesthetics, including color palettes, typography, and visual styles for digital platforms. Designed brand merchandise and promotional assets for digital and print, refining marketing graphics and website visuals for consistency and impact.
Graphic Designer at Daylight Company, London
July 1, 2023 - January 1, 2026
Sole graphic designer responsible for end-to-end design across digital and print media. Created exhibition assets (posters, brochures, flyers, pull-up banners, product tags, signage), developed product packaging and multilingual manuals (11 languages), generated barcodes for packaging labels, redesigned the Amazon Brand Store with A+ Content, banners, thumbnails, and refreshed layouts. Produced marketing collateral including business cards, website assets, digital banners and paid advertising visuals; created magazine advertisements, supported photoshoots, and delivered 3D packaging mockups and renders. Designed social media content, enhanced photography through manipulation, and applied AI-assisted tools to improve output.
Graphic Designer at The Organic Pharmacy, London
June 1, 2021 - March 1, 2022
In-house design team member contributing to campaigns across print and digital channels. Participated in concept development and campaign brainstorming, delivering marketing collateral (brochures, flyers, banners, posters, weekly newsletters) with brand consistency. Created digital assets for website and social media, designed POS materials and limited-edition packaging for new product launches, performed image editing and retouching, and developed presentation designs while optimizing assets for web and social performance.
Digital Content Creator at Kuti eHolic, London
February 1, 2018 - November 1, 2020
Created and managed digital content to support brand identity, online presence, and marketing initiatives. Developed content concepts and visual narratives aligned with brand identity, marketing goals, and target audiences. Led the development of brand aesthetics, including color palettes, typography, and visual styles for digital platforms; designed brand merchandise and promotional assets for both digital and print, refining marketing graphics and website visuals to ensure consistency and impact.

Education

BA (Hons) Graphic & Digital Design (2:1) at University of Greenwich
January 1, 2011 - January 1, 2014
A-Levels & GCSEs at Bacon's College
January 1, 2004 - January 1, 2011
BA (Hons) Graphic & Digital Design (2:1) at University of Greenwich, London
January 1, 2011 - January 1, 2014
A-Levels & GCSEs at Bacon's College, London
January 1, 2004 - January 1, 2011
BA (Hons) Graphic & Digital Design (2:1) at University of Greenwich
January 1, 2011 - January 1, 2014
A-Levels & GCSEs at Bacon's College
January 1, 2004 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet, Education