I build thoughtful, strategy-led content for beauty and lifestyle brands, blending analytical thinking with creative intuition. My work sits at the intersection of storytelling and performance, helping brands show up online with both intention and impact. I plan and execute conversion-driven TikTok Live campaigns, manage four TikTok shops end-to-end, oversee listings, campaign launches, affiliate programs, and live-commerce activations—directly boosting sales and engagement. I collaborate cross-functionally with marketing and ecommerce teams to align product launches and analytics, and I champion brand education with dermatologists and medical experts to build credibility and meaningful engagement.…

Angeline Sison

I build thoughtful, strategy-led content for beauty and lifestyle brands, blending analytical thinking with creative intuition. My work sits at the intersection of storytelling and performance, helping brands show up online with both intention and impact. I plan and execute conversion-driven TikTok Live campaigns, manage four TikTok shops end-to-end, oversee listings, campaign launches, affiliate programs, and live-commerce activations—directly boosting sales and engagement. I collaborate cross-functionally with marketing and ecommerce teams to align product launches and analytics, and I champion brand education with dermatologists and medical experts to build credibility and meaningful engagement.…

Available to hire

I build thoughtful, strategy-led content for beauty and lifestyle brands, blending analytical thinking with creative intuition. My work sits at the intersection of storytelling and performance, helping brands show up online with both intention and impact.

I plan and execute conversion-driven TikTok Live campaigns, manage four TikTok shops end-to-end, oversee listings, campaign launches, affiliate programs, and live-commerce activations—directly boosting sales and engagement. I collaborate cross-functionally with marketing and ecommerce teams to align product launches and analytics, and I champion brand education with dermatologists and medical experts to build credibility and meaningful engagement.

See more

Skills

Experience Level

Canva
Expert
CapCut
Expert
Copywriting
Expert
Instagram
Expert
LinkedIn
Expert
Microsoft Office
Expert
Product Video
Expert
Social Media Design
Expert
Tiktok
Expert
HubSpot
Expert
Shopify
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
Slack Workflow
Intermediate
Adobe Premiere Pro
Intermediate
Figma
Beginner
See more

Language

English
Fluent
Tagalog
Intermediate

Work Experience

Social Media Manager at Metro Health & Beauty Ltd
March 1, 2025 - Present
Lead organic and paid social strategy for dermocosmetic and lifestyle brands (including Uriage, Rausch, Durance), driving consistent growth and engagement across TikTok, Instagram, and other platforms. Execute live commerce initiatives (TikTok Shop), including expert-led sessions, campaign launches, affiliate program management, and ongoing optimisations; consistently drove 47% of total sales revenue and achieved 40% higher live engagement, maximising direct sales uplift through TikTok Live. Drive end-to-end UGC and influencer campaigns that enhance brand awareness and advocacy through strategic storytelling, resulting in greater reach, follower growth, and deeper community connection. Conduct social listening and insight reporting to identify emerging trends and inform creative strategy, resulting in improved campaign performance. Collaborate with marketing and e-commerce teams to align analytics insights with paid and owned content strategy. Spearhead educational initiatives and advocacy campaigns for skin health, collaborating with dermatologists and medical experts to boost product credibility and foster engagement among audiences with a broad range of skin concerns.
Mental Health Paralegal at Bison Solicitors
October 1, 2025 - Present
Managed and organised complex client case files, ensuring accuracy, compliance, and efficiency across all documentation. Served as primary client liaison, applying empathy, discretion, and clear communication to support individuals navigating mental health tribunals.
Founder at Sunny Socials
October 1, 2025 - Present
Founded a creative social media space focused on helping brands and creators build authentic, strategy-led identities online. Developed content strategy frameworks and brand positioning systems that combine creativity, data, and storytelling. Supported small brands and emerging creators through social audits, brand voice development, and creative direction.
Social Media Manager at Metro Health & Beauty LTD
March 1, 2025 - November 11, 2025
Lead full-funnel social strategy for dermocosmetic and lifestyle brands (Uriage, Rausch, Durancé), delivering consistent growth and engagement across TikTok, Instagram, and emerging platforms. Plan and execute four TikTok Shops end-to-end, oversee listings, campaign launches, affiliate programs, and live-commerce activations—directly driving 47% of total sales revenue and achieving 40% higher engagement across live sessions.
Mental Health Paralegal at Bison Solicitors
October 1, 2025 - November 11, 2025
Managed and organized complex client case files, ensuring accuracy, compliance, and efficiency across all documentation. Served as primary client liaison on mental health tribunals, applying empathy, discretion, and clear communication to support individuals navigating the legal process.

Education

LLB Law at Royal Holloway, University of London
September 1, 2020 - July 1, 2023
LLB (Law) at Royal Holloway, University of London
September 1, 2020 - July 31, 2023

Qualifications

Social Media Marketing (HubSpot)
January 11, 2030 - October 26, 2025
Social Media Marketing II (HubSpot)
January 11, 2030 - October 26, 2025
Fundamentals of Digital Marketing (Google)
January 11, 2030 - October 26, 2025
HubSpot Social Media Marketing (Certification)
January 11, 2030 - November 11, 2025
HubSpot Social Media Marketing II (Certification)
January 11, 2030 - November 11, 2025
Fundamentals of Digital Marketing (Google)
January 11, 2030 - November 11, 2025

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Retail
    paper Creative Portfolio: Social Strategy, Content & Campaign Work

    A collection of my work managing social strategy, influencer campaigns, and creative direction for global skincare and lifestyle brands. Includes TikTok and Instagram content, UGC projects, brand storytelling, and campaign results.

    View full portfolio here → https://www.twine.net/signin