Available to hire
I’m a social media specialist with experience managing content calendars, AI-powered visuals, and platform strategy across Instagram, TikTok, LinkedIn, and more. I use tools like Canva, CapCut, and Sprout Social to deliver high-performing, branded content that drives engagement and growth. Also work across paid social activation and strategy, Influencer marketing and Google ads.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Social Consultant at Valiant Solutionz Ltd (Director)
July 31, 2025 - July 18, 2025Led paid social strategy and execution across Meta and TikTok for an automotive client under NDA. Supported creative development, testing roadmaps, and performance optimization across full-funnel campaigns. Advised on attribution, audience segmentation, and cross-platform media planning across Pinterest, META, TikTok, and YouTube. Collaborated with internal data teams to improve reporting accuracy and campaign insights using META CAPI, TikTok Events API, PowerBi, and Adobe Analytics. Drove geo-targeted campaigns and lead generation initiatives aligned with store openings and seasonal demand.
Paid Social Media Manager at Gilroy
June 30, 2024 - July 18, 2025Helped launch a B2B UEFA campaign during Euro 2024 across email, Linkedin, META, and Pinterest using ads manager and Dotdigital. Managed multiple client accounts with simultaneous campaigns across brand and performance. Analyzed consumer sentiment, audience, and creative performance. Managed LinkedIn Sales Navigator prospecting and engagement, optimizing messaging to drive high-intent conversations.
Paid Social Manager at Digitas
December 31, 2023 - July 18, 2025Planned and introduced the launch of a premium product called Ultimate Repair in the French market. Delivered full funnel campaign strategy for the product and app across TikTok, Pinterest, META, organic social, and email via Dotdigital. Led influencer strategy and briefing process, especially on TikTok. Guided global organic and paid social strategy to align with business objectives and cross-channel approaches. Produced regular reporting on channel and campaign performance with recommendations and insights. Utilized SEMrush to optimize SEO strategy.
Social Media Advisor at UBS
April 30, 2023 - July 18, 2025Led LinkedIn engagement initiatives to boost UBS thought leadership content and post interactions. Managed social media presence and collaborated with thought leaders and influencers. Launched an organic and paid social campaign called Project Female Founders targeting female entrepreneurs within financial services across LinkedIn, META, and X. Managed editorial calendars and provided insights using Adobe Analytics, Talkwalker, Sprinklr, and Brandwatch. Supported strategy on a global level and optimized social media operations and processes.
Paid Social Media Manager at OMD EMEA
July 31, 2022 - July 18, 2025Launched B2B campaign for Snap EMEA targeting marketing advertisers in the MENA region. Planned, created, and optimized paid social campaigns across LinkedIn using the ABM approach and 6sense. Created and managed organic and paid social influencer campaigns on LinkedIn and Snapchat.
Paid Social Manager at Dentsu Ltd, Carat
May 31, 2022 - July 18, 2025Created, set up, and implemented paid social campaigns using Sprinklr and PPC for META, TikTok, Pinterest, Google, and LinkedIn. Provided copywriting support and managed content calendars for social media campaigns. Led client communication and reporting calls. Focused on B2B proposition for Microsoft through LinkedIn targeting business decision makers using ABM. Managed influencer campaigns from brief to completion, translating business objectives to paid social plans.
Paid Social Specialist at Rawnet Ltd
December 31, 2020 - July 18, 2025Supported app launches and event promotion through paid social campaigns. Developed copywriting for organic and paid social media campaigns, designed editorial content calendars, briefed and executed social campaigns aligned with client KPIs and target audiences. Managed paid campaigns including budgeting, targeting, and performance analysis.
Biddable Manager (Social) at PHDUK
March 31, 2020 - July 18, 2025Planned and executed organic and paid social campaigns for Volkswagen group. Oversaw activation of app-focused campaigns and implemented Google and Bing PPC campaigns.
Paid Social Manager at Essence
January 31, 2020 - July 18, 2025Provided guidance to international teams for local influencer partnerships ensuring global campaign consistency. Created, set up, and executed paid social campaigns on Facebook and Instagram. Served as first point of contact for strategic recommendations on direct response focused campaigns for Pelaton across UK and Germany.
Paid Social Manager (Senior) at 360i (Dentsu Aegis Network)
November 30, 2019 - July 18, 2025Led strategic planning and execution of paid social campaigns across EMEA for United Airlines, focused on 30% brand and 70% acquisition targeting a 2.5 discounted ROAS goal. Managed organic social media campaign planning and editorial calendar QA. Developed test and learn framework for audience and creative evaluation. Briefed EMEA markets on global and local event strategies. Managed influencer partnerships and led a team including executives to support deliverables and career development.
Social Strategy Manager at Golin
December 31, 2018 - July 18, 2025Created and evaluated campaigns combining paid search and paid social. Developed best practice guidelines for organic social media campaigns. Managed end-to-end campaign processes and briefed EMEA markets on global and local event strategies. Provided guidance on influencer partnerships to maintain global consistency. Supported copywriting for organic and paid social.
Biddable Manager (Social) at Hearts and Science
July 31, 2018 - July 18, 2025Planned paid and PPC social campaigns and provided copywriting for Alzheimer's Society. Managed a team of two account executives. Oversaw campaign activation and contributed to agency points of view on emerging trends and brand implications.
Platforms Director (Social) at Wavemaker
April 30, 2018 - July 18, 2025Reviewed and implemented cross-channel strategies across 32 L'Oreal brands. Managed a team of seven including managers, senior account executives, and account executives. Oversaw PPC and paid social campaign activations and understood the UK influencer landscape within beauty and fashion industries.
Paid Social Account Director at Dentus Aegis Network (Iprospect)
November 30, 2017 - July 18, 2025Devised social strategies and leveraged influencers to align with brand objectives. Used social listening tools and platforms to measure influencer activity against brand KPIs. Managed paid search and paid social campaigns with a team of six across various roles and locations. Oversaw reporting of paid social and PPC campaigns.
Education
Higher National Certificate (HNC) Business Finance at London College UCK
December 1, 2014 - December 31, 2014A level at St Charles Sixth Form Catholic College
September 1, 2006 - July 31, 2008Qualifications
Social Media Marketing Diploma
May 1, 2015 - December 31, 2015ISEB Foundation Certification in Software Testing
January 1, 2013 - February 28, 2013Microsoft Certified Technology Specialist (MCTS)
March 1, 2009 - August 31, 2009Industry Experience
Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Energy & Utilities, Travel & Hospitality, Retail, Government, Gaming
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