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I’m Ani, a multidisciplinary designer specialising in UX-led web and digital product design across consumer-facing and B2B platforms. With a background in psychology and advertising, and over a decade of experience in digital design, I’ve led the redesign and evolution of complex websites and platforms with a strong focus on usability, performance, and end-to-end user experience. I’ve worked across agency, consultancy, and client-side roles at a senior level, taking full ownership from audit and strategy through to design, build, and go-live.…I’m Ani, a multidisciplinary designer specialising in UX-led web and digital product design across consumer-facing and B2B platforms. With a background in psychology and advertising, and over a decade of experience in digital design, I’ve led the redesign and evolution of complex websites and platforms with a strong focus on usability, performance, and end-to-end user experience. I’ve worked across agency, consultancy, and client-side roles at a senior level, taking full ownership from audit and strategy through to design, build, and go-live.

Ani Hattangadi

UX Designer, Product Designer, Web Designer, +2

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I’m Ani, a multidisciplinary designer specialising in UX-led web and digital product design across consumer-facing and B2B platforms. With a background in psychology and advertising, and over a decade of experience in digital design, I’ve led the redesign and evolution of complex websites and platforms with a strong focus on usability, performance, and end-to-end user experience. I’ve worked across agency, consultancy, and client-side roles at a senior level, taking full ownership from audit and strategy through to design, build, and go-live.…I’m Ani, a multidisciplinary designer specialising in UX-led web and digital product design across consumer-facing and B2B platforms. With a background in psychology and advertising, and over a decade of experience in digital design, I’ve led the redesign and evolution of complex websites and platforms with a strong focus on usability, performance, and end-to-end user experience. I’ve worked across agency, consultancy, and client-side roles at a senior level, taking full ownership from audit and strategy through to design, build, and go-live.

Available to hire

I’m Ani, a multidisciplinary designer specialising in UX-led web and digital product design across consumer-facing and B2B platforms.

With a background in psychology and advertising, and over a decade of experience in digital design, I’ve led the redesign and evolution of complex websites and platforms with a strong focus on usability, performance, and end-to-end user experience. I’ve worked across agency, consultancy, and client-side roles at a senior level, taking full ownership from audit and strategy through to design, build, and go-live.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Graphic Designer

January 1, 2011 - January 1, 2014

Early design work for family and friends; won competitions and produced logos, videos, flyers, presentations; built foundational skills in visual storytelling and craft.

Provisional Psychologist at The Sydney Clinic

January 1, 2013 - January 1, 2013

University placement; observed client sessions, assessments, and multidisciplinary collaboration; reflected on ethical standards and personal readiness; decision to pivot from psychology.

Bartender at Dick’s Hotel

January 1, 2013 - January 1, 2014

Customer service, teamwork, time management, and cash handling in a high-volume hospitality role.

Art Director (Intern) at George Patterson Y&R

January 1, 2014 - January 1, 2015

Supported campaigns for Emirates, Avis, Budget, Tf NSW, Myer; contributed to brand, digital, print, and campaigns; collaborated with senior creatives to deliver concepts.

Digital Designer at Studio 35

January 1, 2015 - January 1, 2017

In-house design studio supporting brand, digital and campaigns; collaborated with strategists, creatives, and account teams to translate ideas into production-ready assets.

UX Designer at VML

January 1, 2016 - December 31, 2016

Supported UX and digital experience work for Rip Curl; contributed to research, prototyping, and usability thinking within an agency environment.

UX Designer at Credit Savvy

January 1, 2017 - January 1, 2018

Sole designer; owned design delivery across product (public website, web app, enterprise portal), brand, marketing and sales; improved clarity, trust, and conversion.

Product Designer at Octet Finance Pty Ltd

January 1, 2018 - January 1, 2024

Led product design across user and enterprise platforms, brand, website, and marketing; introduced design system thinking and embedding within the product team’s agile workflow; led end-to-end redesigns and built a robust design system.

Freelance & Contract Service & UX Designer

January 1, 2024 - Present

Over the past 16 months, I’ve worked independently across a range of design engagements, delivering UX, brand, digital, and print design for an IVF company, building and construction businesses, a ballet studio, and a repair organisation.