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I am a marketing and communications professional with 8+ years of experience building content ecosystems, shaping digital narratives, and growing communities across B2B and B2C. My work spans media, technology, and social impact, from leading full-brand storytelling to designing culturally informed communication strategies for global audiences. I bring a strong editorial foundation and a community-centred approach, with the ability to translate ideas across markets with clarity, empathy, and relevance. I collaborate across teams to turn insights into compelling content and measurable results.…I am a marketing and communications professional with 8+ years of experience building content ecosystems, shaping digital narratives, and growing communities across B2B and B2C. My work spans media, technology, and social impact, from leading full-brand storytelling to designing culturally informed communication strategies for global audiences. I bring a strong editorial foundation and a community-centred approach, with the ability to translate ideas across markets with clarity, empathy, and relevance. I collaborate across teams to turn insights into compelling content and measurable results.

Anike Fawole

Social Media Manager, Social Media Freelancer, Digital Marketer, +7

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I am a marketing and communications professional with 8+ years of experience building content ecosystems, shaping digital narratives, and growing communities across B2B and B2C. My work spans media, technology, and social impact, from leading full-brand storytelling to designing culturally informed communication strategies for global audiences. I bring a strong editorial foundation and a community-centred approach, with the ability to translate ideas across markets with clarity, empathy, and relevance. I collaborate across teams to turn insights into compelling content and measurable results.…I am a marketing and communications professional with 8+ years of experience building content ecosystems, shaping digital narratives, and growing communities across B2B and B2C. My work spans media, technology, and social impact, from leading full-brand storytelling to designing culturally informed communication strategies for global audiences. I bring a strong editorial foundation and a community-centred approach, with the ability to translate ideas across markets with clarity, empathy, and relevance. I collaborate across teams to turn insights into compelling content and measurable results.

Available to hire

I am a marketing and communications professional with 8+ years of experience building content ecosystems, shaping digital narratives, and growing communities across B2B and B2C. My work spans media, technology, and social impact, from leading full-brand storytelling to designing culturally informed communication strategies for global audiences.

I bring a strong editorial foundation and a community-centred approach, with the ability to translate ideas across markets with clarity, empathy, and relevance. I collaborate across teams to turn insights into compelling content and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Lead at Vendease Africa

May 1, 2024 - November 30, 2024

Spearheaded the successful launch of an updated e-procurement platform, driving adoption through tailored messaging and multichannel campaigns. Drove lead generation through strategic brand marketing initiatives and event activations, leading to a 25% increase in qualified sales opportunities. Led SEO efforts optimizing content for organic search visibility, contributing to a 30% increase in inbound traffic. Directed cross-functional collaboration with sales and product teams to develop go-to-market strategies and sales-enablement materials that enhanced adoption and customer retention. Managed a team of marketing professionals aligning efforts with business objectives to scale brand awareness and engagement.

Lead, Content & Digital Marketing at Vendease Africa

November 1, 2022 - April 30, 2024

Designed Vendease’s content marketing framework ensuring consistency and quality across all channels. Scripted and produced various viral video content, including client testimonials and documentaries. Revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Head, Social Media & Online Marketing at Pulse Nigeria

June 1, 2019 - November 30, 2022

Directed social media content creation efforts, growing Pulse Nigeria’s audience to 1.5M on TikTok, 4.1M on Instagram, and 1M on Twitter. Authored impactful articles and contributed to editorial initiatives reinforcing Pulse Nigeria’s position as a top-tier media brand. Managed cross-platform campaigns, driving significant engagement and brand recognition.

Senior Social Media Manager at Pulse Nigeria

December 1, 2018 - June 30, 2019

Achieved a milestone by placing Pulse Nigeria’s Instagram platform among the top 10 most engaged news platforms globally in 2019 through innovative strategies and community engagement. Elevated audience engagement by 50% leveraging dynamic content design, effective publishing, and community management strategies.

Head, Digital Marketing at Kraks Media

September 1, 2017 - December 31, 2018

Managed social media channels leading content strategy efforts resulting in a 70% increase in engagement and follower growth. Designed and executed digital marketing campaigns achieving a 40% growth in website traffic and audience reach.

Digital Communications Associate at Harvesters International Christian Centre

April 1, 2017 - September 30, 2017

Created digital strategies across social media, email, video, and paid campaigns driving a significant increase in engagement metrics. Created impactful content and visual assets amplifying campaign reach and online visibility.

Digital Communications Associate at WildFlower PR

October 1, 2016 - February 28, 2017

Developed 360° digital strategies for brands like GLO, ONE.org, and high-profile celebrities. Managed social media, email campaigns, and Digital PR to drive brand visibility and campaign ROI.

Marketing and Communications Lead at Vendease Africa

May 1, 2024 - November 30, 2024

Spearheaded the successful launch of an updated e-procurement platform, driving adoption through tailored messaging and multichannel campaigns. Drove lead generation through strategic brand marketing initiatives and event activations, resulting in a 25% increase in qualified sales opportunities. Led SEO efforts, optimising content for organic search visibility, contributing to a 30% increase in inbound traffic. Directed cross-functional collaboration with sales and product teams, developing go-to-market strategies and sales-enablement materials that drove adoption and customer retention. Managed a team of marketing professionals, aligning efforts with business objectives to scale brand awareness and engagement.

Lead, Content & Digital Marketing at Vendease Africa

November 1, 2022 - April 30, 2024

Designed Vendease’s content marketing framework, ensuring consistency and quality across all channels. Scripted and produced various viral video content, including client testimonials and documentaries. Revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Head, Social Media & Online Marketing at Pulse Nigeria

June 1, 2019 - November 30, 2022

Directed social media content creation efforts, growing Pulse Nigeria’s audiences to 1.5M on TikTok, 4.1M on Instagram, and 1M on Twitter. Authored impactful articles and contributed to editorial initiatives, reinforcing Pulse Nigeria’s position as a top-tier media brand. Managed cross-platform campaigns, driving significant engagement and brand recognition.

Senior Social Media Manager at Pulse Nigeria

December 1, 2018 - June 1, 2019

Achieved a milestone by placing Pulse Nigeria’s Instagram platform among the top 10 most engaged news platforms globally in 2019, through innovative strategies and community engagement. Elevated audience engagement by 50%, leveraging dynamic content design, effective publishing, and robust community management strategies.

Head, Digital Marketing at Kraks Media

September 1, 2017 - December 31, 2018

Managed social media channels, leading content strategy efforts that resulted in a 70% increase in engagement and follower growth. Designed and executed digital marketing campaigns, achieving a 40% growth in website traffic and audience reach.

Digital Communications Associate at Harvesters International Christian Centre

April 1, 2017 - September 30, 2017

Created digital strategies across social media, email, video, and paid campaigns, driving a significant increase in engagement metrics. Created impactful content and visual assets, amplifying campaign reach and online visibility.

Digital Communications Associate at WildFlower PR

October 1, 2016 - February 28, 2017

Developed 360° digital strategies for brands like GLO, ONE.org, and high-profile celebrities, managing social media, email campaigns, and Digital PR to drive brand visibility and campaign ROI.

Marketing Research and Campaign Planning Associate at Temu Marketing

August 1, 2025 - Present

Collaborated with cross-border teams within the global marketing department (China/Hong Kong – Nigeria workflow) to conduct market research and generate consumer insights for Nigeria. Localized content and translated materials (Mandarin to English and Nigerian dialects/pidgin). Planned and documented marketing assets, including ad sets, refinements, and approvals. Identified trends across lifestyle categories (fashion, automotive, home goods, kids) to inform campaigns.

Social Media & Content Marketing Consultant at Freelance

January 1, 2025 - Present

Partnered with local and foreign brands to build culturally attuned digital content systems, shape platform-native storytelling, and grow community engagement across diverse audiences.

Lead, Content & Social Futures / Lead, Content & Digital Marketing at Vendease Africa

November 1, 2022 - April 1, 2024

Designed content marketing framework across channels to ensure consistency and quality. Scripted and produced various viral video content, including client testimonials and case studies. Revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Freelance Social Media & Content Marketing Consultant at Self-employed / Freelance

January 1, 2025 - Present

Partnered with local and foreign brands to build culturally attuned digital content systems; brand storytelling and community engagement across diverse audiences.

Digital Communications Associate at Wild Flower PR

October 1, 2016 - February 1, 2017

Developed 360° digital strategies for brands and high-profile clients; managed social media and digital PR.