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I am a marketing and communications leader with eight years of experience in both B2B and B2C industries. I enjoy driving brand growth, developing effective go-to-market strategies, and enabling sales through data-driven initiatives. Leading teams and collaborating cross-functionally to deliver impactful campaigns that achieve measurable results is what I do best. Known for combining strategic insight with creativity, I thrive on solving complex marketing challenges. Whether it's optimizing SEO, managing social media growth, or launching new platforms, I am passionate about creating meaningful connections between brands and their audiences.…I am a marketing and communications leader with eight years of experience in both B2B and B2C industries. I enjoy driving brand growth, developing effective go-to-market strategies, and enabling sales through data-driven initiatives. Leading teams and collaborating cross-functionally to deliver impactful campaigns that achieve measurable results is what I do best. Known for combining strategic insight with creativity, I thrive on solving complex marketing challenges. Whether it's optimizing SEO, managing social media growth, or launching new platforms, I am passionate about creating meaningful connections between brands and their audiences.

Anike Fawole

Social Media Manager, Social Media Freelancer, Digital Marketer, +5

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I am a marketing and communications leader with eight years of experience in both B2B and B2C industries. I enjoy driving brand growth, developing effective go-to-market strategies, and enabling sales through data-driven initiatives. Leading teams and collaborating cross-functionally to deliver impactful campaigns that achieve measurable results is what I do best. Known for combining strategic insight with creativity, I thrive on solving complex marketing challenges. Whether it's optimizing SEO, managing social media growth, or launching new platforms, I am passionate about creating meaningful connections between brands and their audiences.…I am a marketing and communications leader with eight years of experience in both B2B and B2C industries. I enjoy driving brand growth, developing effective go-to-market strategies, and enabling sales through data-driven initiatives. Leading teams and collaborating cross-functionally to deliver impactful campaigns that achieve measurable results is what I do best. Known for combining strategic insight with creativity, I thrive on solving complex marketing challenges. Whether it's optimizing SEO, managing social media growth, or launching new platforms, I am passionate about creating meaningful connections between brands and their audiences.

Available to hire

I am a marketing and communications leader with eight years of experience in both B2B and B2C industries. I enjoy driving brand growth, developing effective go-to-market strategies, and enabling sales through data-driven initiatives. Leading teams and collaborating cross-functionally to deliver impactful campaigns that achieve measurable results is what I do best.

Known for combining strategic insight with creativity, I thrive on solving complex marketing challenges. Whether it’s optimizing SEO, managing social media growth, or launching new platforms, I am passionate about creating meaningful connections between brands and their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Lead at Vendease Africa

May 1, 2024 - November 30, 2024

Spearheaded the successful launch of an updated e-procurement platform, driving adoption through tailored messaging and multichannel campaigns. Drove lead generation through strategic brand marketing initiatives and event activations, leading to a 25% increase in qualified sales opportunities. Led SEO efforts optimizing content for organic search visibility, contributing to a 30% increase in inbound traffic. Directed cross-functional collaboration with sales and product teams to develop go-to-market strategies and sales-enablement materials that enhanced adoption and customer retention. Managed a team of marketing professionals aligning efforts with business objectives to scale brand awareness and engagement.

Lead, Content & Digital Marketing at Vendease Africa

November 1, 2022 - April 30, 2024

Designed Vendease’s content marketing framework ensuring consistency and quality across all channels. Scripted and produced various viral video content, including client testimonials and documentaries. Revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Head, Social Media & Online Marketing at Pulse Nigeria

June 1, 2019 - November 30, 2022

Directed social media content creation efforts, growing Pulse Nigeria’s audience to 1.5M on TikTok, 4.1M on Instagram, and 1M on Twitter. Authored impactful articles and contributed to editorial initiatives reinforcing Pulse Nigeria’s position as a top-tier media brand. Managed cross-platform campaigns, driving significant engagement and brand recognition.

Senior Social Media Manager at Pulse Nigeria

December 1, 2018 - June 30, 2019

Achieved a milestone by placing Pulse Nigeria’s Instagram platform among the top 10 most engaged news platforms globally in 2019 through innovative strategies and community engagement. Elevated audience engagement by 50% leveraging dynamic content design, effective publishing, and community management strategies.

Head, Digital Marketing at Kraks Media

September 1, 2017 - December 31, 2018

Managed social media channels leading content strategy efforts resulting in a 70% increase in engagement and follower growth. Designed and executed digital marketing campaigns achieving a 40% growth in website traffic and audience reach.

Digital Communications Associate at Harvesters International Christian Centre

April 1, 2017 - September 30, 2017

Created digital strategies across social media, email, video, and paid campaigns driving a significant increase in engagement metrics. Created impactful content and visual assets amplifying campaign reach and online visibility.

Digital Communications Associate at WildFlower PR

October 1, 2016 - February 28, 2017

Developed 360° digital strategies for brands like GLO, ONE.org, and high-profile celebrities. Managed social media, email campaigns, and Digital PR to drive brand visibility and campaign ROI.

Marketing and Communications Lead at Vendease Africa

May 1, 2024 - November 30, 2024

Spearheaded the successful launch of an updated e-procurement platform, driving adoption through tailored messaging and multichannel campaigns. Drove lead generation through strategic brand marketing initiatives and event activations, resulting in a 25% increase in qualified sales opportunities. Led SEO efforts, optimising content for organic search visibility, contributing to a 30% increase in inbound traffic. Directed cross-functional collaboration with sales and product teams, developing go-to-market strategies and sales-enablement materials that drove adoption and customer retention. Managed a team of marketing professionals, aligning efforts with business objectives to scale brand awareness and engagement.

Lead, Content & Digital Marketing at Vendease Africa

November 1, 2022 - April 30, 2024

Designed Vendease’s content marketing framework, ensuring consistency and quality across all channels. Scripted and produced various viral video content, including client testimonials and documentaries. Revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Head, Social Media & Online Marketing at Pulse Nigeria

June 1, 2019 - November 30, 2022

Directed social media content creation efforts, growing Pulse Nigeria’s audiences to 1.5M on TikTok, 4.1M on Instagram, and 1M on Twitter. Authored impactful articles and contributed to editorial initiatives, reinforcing Pulse Nigeria’s position as a top-tier media brand. Managed cross-platform campaigns, driving significant engagement and brand recognition.

Senior Social Media Manager at Pulse Nigeria

December 1, 2018 - June 1, 2019

Achieved a milestone by placing Pulse Nigeria’s Instagram platform among the top 10 most engaged news platforms globally in 2019, through innovative strategies and community engagement. Elevated audience engagement by 50%, leveraging dynamic content design, effective publishing, and robust community management strategies.

Head, Digital Marketing at Kraks Media

September 1, 2017 - December 31, 2018

Managed social media channels, leading content strategy efforts that resulted in a 70% increase in engagement and follower growth. Designed and executed digital marketing campaigns, achieving a 40% growth in website traffic and audience reach.

Digital Communications Associate at Harvesters International Christian Centre

April 1, 2017 - September 30, 2017

Created digital strategies across social media, email, video, and paid campaigns, driving a significant increase in engagement metrics. Created impactful content and visual assets, amplifying campaign reach and online visibility.

Digital Communications Associate at WildFlower PR

October 1, 2016 - February 28, 2017

Developed 360° digital strategies for brands like GLO, ONE.org, and high-profile celebrities, managing social media, email campaigns, and Digital PR to drive brand visibility and campaign ROI.