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I’m Aniket Pravin Deshpande, a detail-oriented Data Analyst with 4+ years of experience supporting marketing strategy, digital growth, and business intelligence across e-commerce, global marketing, and agency environments. I earned an MSc in Data Analysis for Business Intelligence from the University of Leicester, UK, where I developed expertise in statistical methods, predictive modeling, and transforming marketing and customer data into actionable insights that optimize campaigns, acquisition efficiency, and investment decisions. I excel at SQL, Python, Tableau, and Power BI for KPI definition, dashboarding, experimentation (A/B testing), and deep-dive analysis. I’m comfortable partnering with marketing, product, and business stakeholders to translate complex data into clear, data-driven recommendations for both technical and non-technical audiences. I value data quality, stakeholder collaboration, and data storytelling to drive informed decision-making.…I’m Aniket Pravin Deshpande, a detail-oriented Data Analyst with 4+ years of experience supporting marketing strategy, digital growth, and business intelligence across e-commerce, global marketing, and agency environments. I earned an MSc in Data Analysis for Business Intelligence from the University of Leicester, UK, where I developed expertise in statistical methods, predictive modeling, and transforming marketing and customer data into actionable insights that optimize campaigns, acquisition efficiency, and investment decisions. I excel at SQL, Python, Tableau, and Power BI for KPI definition, dashboarding, experimentation (A/B testing), and deep-dive analysis. I’m comfortable partnering with marketing, product, and business stakeholders to translate complex data into clear, data-driven recommendations for both technical and non-technical audiences. I value data quality, stakeholder collaboration, and data storytelling to drive informed decision-making.

Aniket Pravin Deshpande

Data Scientist, QA Engineer, Data Analyst, +1

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I’m Aniket Pravin Deshpande, a detail-oriented Data Analyst with 4+ years of experience supporting marketing strategy, digital growth, and business intelligence across e-commerce, global marketing, and agency environments. I earned an MSc in Data Analysis for Business Intelligence from the University of Leicester, UK, where I developed expertise in statistical methods, predictive modeling, and transforming marketing and customer data into actionable insights that optimize campaigns, acquisition efficiency, and investment decisions. I excel at SQL, Python, Tableau, and Power BI for KPI definition, dashboarding, experimentation (A/B testing), and deep-dive analysis. I’m comfortable partnering with marketing, product, and business stakeholders to translate complex data into clear, data-driven recommendations for both technical and non-technical audiences. I value data quality, stakeholder collaboration, and data storytelling to drive informed decision-making.…I’m Aniket Pravin Deshpande, a detail-oriented Data Analyst with 4+ years of experience supporting marketing strategy, digital growth, and business intelligence across e-commerce, global marketing, and agency environments. I earned an MSc in Data Analysis for Business Intelligence from the University of Leicester, UK, where I developed expertise in statistical methods, predictive modeling, and transforming marketing and customer data into actionable insights that optimize campaigns, acquisition efficiency, and investment decisions. I excel at SQL, Python, Tableau, and Power BI for KPI definition, dashboarding, experimentation (A/B testing), and deep-dive analysis. I’m comfortable partnering with marketing, product, and business stakeholders to translate complex data into clear, data-driven recommendations for both technical and non-technical audiences. I value data quality, stakeholder collaboration, and data storytelling to drive informed decision-making.

Available to hire

I’m Aniket Pravin Deshpande, a detail-oriented Data Analyst with 4+ years of experience supporting marketing strategy, digital growth, and business intelligence across e-commerce, global marketing, and agency environments. I earned an MSc in Data Analysis for Business Intelligence from the University of Leicester, UK, where I developed expertise in statistical methods, predictive modeling, and transforming marketing and customer data into actionable insights that optimize campaigns, acquisition efficiency, and investment decisions. I excel at SQL, Python, Tableau, and Power BI for KPI definition, dashboarding, experimentation (A/B testing), and deep-dive analysis.

I’m comfortable partnering with marketing, product, and business stakeholders to translate complex data into clear, data-driven recommendations for both technical and non-technical audiences. I value data quality, stakeholder collaboration, and data storytelling to drive informed decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Data Analyst (Contract) at Flowstate Agency

March 1, 2025 - July 1, 2025

Partnered with marketing and growth stakeholders to analyze digital and email marketing performance using Klaviyo data across acquisition and retention campaigns. Defined and tracked marketing KPIs (open rate, ROI, CTR, conversion rate, and customer acquisition efficiency) to support campaign optimization and budget allocation. Designed and maintained 4+ Tableau and Power BI dashboards to provide visibility into campaign performance, customer behavior, and channel efficiency. Conducted A/B testing and LTV analyses in Python to support targeting strategies and product experimentation, improving campaign effectiveness by 20%. Delivered executive-level insights via PowerPoint presentations and ensured data quality through ETL validation.

Data Administrator (Contract) at Barratt Redrow PLC, UK

December 1, 2024 - February 28, 2025

Performed data migration & transformation for site budgets using COINS ERP; ensured data validation and reconciliation testing to financial reporting standards. Developed & maintained Power BI dashboards to track budgets, orders, cost-efficiency and risk, improving reporting accuracy by 35% and enabling leadership decision-making. Collaborated with finance and operations to reconcile data inconsistencies and implement corrective actions for KPI reporting.

Quality Auditor Analyst (Contract) at Samworth Brothers, UK

March 1, 2024 - November 30, 2024

Led data quality audit checks and analyzed production datasets to ensure compliance with operational quality standards; developed Excel models reducing operational errors by 25%. Performed root-cause analysis on quality deviations and worked with stakeholders on corrective actions. Delivered BI training to non-technical stakeholders to improve data literacy. Designed validation frameworks translating quality parameters into measurable test outcomes, improving accuracy tracking by 20% through enhanced ETL validation routines.

Operations Analyst & QA Analyst at Tech Mahindra (Clients: SBI & Union Pacific Railroad)

August 1, 2019 - May 31, 2022

Managed 159 backend servers and troubleshooting activities; supported SBI infrastructure operations including monitoring; developed 70+ real-time dashboards; automated data extraction & transformation using SQL DDL & query optimization; analyzed business and technical requirements to design test scenarios and test cases using Java, Selenium, and Cucumber for data from Kibana; validated enterprise data workflows for Union Pacific Railroad by executing ETL and data quality test scenarios and documenting discrepancies; built Kibana dashboards tracking accuracy, efficiency and system health metrics.