I'm a Performance Creative Director with over 12 years in performance marketing. I've specialized in using AI for media buying on platforms like Meta, Google, and TikTok. One of my key achievements was creating a creative testing framework that generated 10x more ad variations, which significantly improved ROAS and reduced CAC. My focus is on optimizing campaigns and enhancing conversion rates through data-driven strategies. What sets me apart is my ability to blend creative strategy with performance analytics, driving impactful results for clients.…

Anirudh Ahuja

I'm a Performance Creative Director with over 12 years in performance marketing. I've specialized in using AI for media buying on platforms like Meta, Google, and TikTok. One of my key achievements was creating a creative testing framework that generated 10x more ad variations, which significantly improved ROAS and reduced CAC. My focus is on optimizing campaigns and enhancing conversion rates through data-driven strategies. What sets me apart is my ability to blend creative strategy with performance analytics, driving impactful results for clients.…

Available to hire

I’m a Performance Creative Director with over 12 years in performance marketing. I’ve specialized in using AI for media buying on platforms like Meta, Google, and TikTok. One of my key achievements was creating a creative testing framework that generated 10x more ad variations, which significantly improved ROAS and reduced CAC. My focus is on optimizing campaigns and enhancing conversion rates through data-driven strategies. What sets me apart is my ability to blend creative strategy with performance analytics, driving impactful results for clients.

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Language

English
Fluent
German
Beginner
Hindi
Fluent

Work Experience

Internal Media Buyer at Confidential / Internal
June 1, 2024 - Present
Achieving and exceeding ROAS targets for high-value accounts by leveraging deep technical targeting on Facebook Ads, Google Ads, and TikTok Ads. Architected a rigorous creative testing framework utilizing GenAI, producing 10x more ad variations to rapidly identify winning creatives and lower CAC. Optimized Landing Page Conversion Rates (CRO) through data-backed design iteration and A/B testing, significantly improving full-funnel efficiency. Implemented and managed 3rd party tracking ecosystems (HYROS, Triple Whale), improving attribution reporting accuracy by 20% to eliminate assumptions. Developed high-performance ad copy and video scripts tailored specifically to distinct funnel stages.
Creative Director & Automation Lead at Innergroup (UK Agency)
December 1, 2023 - Present
Directing creative operations for a distributed team of 20+ professionals, integrating GenAI workflows to reduce routine asset production time by 40%. Designed custom AI agents to execute extensive operational tasks, effectively bridging the gap between creative ideation and media execution. Managed high-impact OOH and broadcast campaigns for major sports and entertainment clients, ensuring seamless integration with digital performance channels.
Content Head at We3 Productions
March 1, 2020 - August 1, 2021
Secured key enterprise accounts (Oriflame India, Air Works), ensuring business continuity and revenue stability during pandemic market instability. Delivered cost-effective advertising films and corporate documentaries that maintained high profit margins despite budget constraints.

Education

Head of Production & Creative Strategy at upGrad (EdTech Unicorn)
August 1, 2021 - October 1, 2023
Diploma - Internet Marketing (SEO, SEM, Digital Strategy) at Delhi School of Marketing
February 1, 2013 - January 14, 2026
Bachelor of Arts - Multimedia & Animation at MAAC South Ex, Delhi
June 1, 2012 - January 14, 2026
Diploma - Advanced Cinematography at Vikshi Institute of Media (Affiliated with FTII)
August 1, 2011 - January 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education

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