Available to hire
Hi there! I’m Anirudh, a passionate marketing specialist dedicated to creating impactful campaigns that resonate with audiences. With over four years of experience in digital marketing and campaign performance, I strive to optimize engagement and drive results. I’m always eager to learn and adapt in this fast-changing digital landscape.
Work Experience
Marketing Executive at African + Eastern
April 1, 2025 - PresentLead planning and execution of promotional campaigns across multiple airport retail locations, aligning activations with commercial targets and seasonal peaks. Developed activation plans within approved budgets to maximize brand visibility and sell-out performance, achieving a 40% increase in sell-out performance during peak periods.
Digital Marketing Specialist at African + Eastern
October 1, 2023 - March 1, 2025Executed paid social media campaigns using Meta Ads Manager to drive online traffic and sales growth, managing audience targeting, campaign optimization, and performance tracking.
E-Commerce Marketing Executive at African + Eastern
December 1, 2021 - October 1, 2023Supported execution of online promotional campaigns aligned with the marketing calendar, managing pricing and promotional updates across a substantial SKU range to ensure accuracy and alignment with available stock.
Education
BA at Heriot-Watt University
September 1, 2019 - May 1, 2022Qualifications
Industry Experience
Retail, Travel & Hospitality
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