Anis Ourabi

Available to hire

Hi, I'm Anis Ourabi, a dynamic digital marketer with a passion for creating engaging content and crafting effective marketing strategies.

About

Hi, I’m Anis Ourabi, a dynamic digital marketer with a passion for creating engaging content and crafting effective marketing strategies. I have experience working remotely and leading digital campaigns designed to boost brand visibility and customer engagement. With a knack for design and a love for data analysis, I enjoy blending creativity and technical skills to deliver impactful results.

I have developed expertise in content marketing, SEO, and social media management, working with diverse teams and clients to drive measurable growth. I’m always eager to learn more and take on new challenges in the digital marketing landscape.

  • Joined August 2024

Industry experience

  • Gaming
  • Education
  • Healthcare
  • Travel & Hospitality
  • Computers & Electronics
  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services

Projects · 1

-Conduct market research to identify trends and consumer preferences. -Planned and produced content for emails, social media, and the website. -Helping define a content roadmap based on strategic business priorities, bringing our brand story to life through digital channels, and planning events. -Execute content creation by leveraging photography skills to capture compelling visuals, ensuring a consistent and owned content library. -Developed and implemented marketing strategies for our brands, aligning with company goals and market trends. -Implemented and maintained our websites, ensuring optimal performance and user experience." Keywords: Photoshop, Illustrator, Indesign, Capcut, WordPress graphicdesigner illustrator videoeditor

  • Brand Designer
  • Digital Marketer

Work experience

E-commerce & Digital Marketing specialist · Season BundleJan 2025 – Jun 2024

Designed visually appealing and brand-consistent product images for the website, enhancing brand recognition and customer engagement. Developed and implemented a social media strategy that increased visibility and aligned with the target audience’s preferences. Conducted market research and identified trending and high-potential products to drive sales. Sourced and scraped relevant influencers for partnerships to boost brand awareness and credibility. Created engaging and persuasive content for both website and social media platforms to support marketing campaigns.

Digital Marketing Lead · British International school TunisJan 2024 – Jan 2025 · 1 yr 1 mo

Analyzed market trends and consumer preferences, achieving a 12.3K% improvement in campaign targeting accuracy and increasing customer engagement by 39%. Developed and executed email, social media, and website content strategies, leading to an 80% increase in email open rates, an 18.2% growth in social media followers, and a 35.4% rise in website traffic. Defined content roadmaps based on strategic business priorities, resulting in a 1.5K% increase in brand visibility and a 100.7% growth in online engagement. Produced over 100 unique visuals using photography, ensuring a consistent and high-quality content library that boosted brand recognition. Generated a total reach of 26,439, with a 3.4K% increase; 58.5% of the reach was from organic traffic, and 100% of ad-generated reach totaled 25,413.

Content marketing/ SEO intern · Global Commerce Media GmbHDec 2022 – Jun 2023 · 7 mos

Executed SEO, SEM, and link-building strategies that enhanced online visibility. Launched new projects and collaborated with Public Relations. Optimized website content using SEO best practices.

Education

Baccalaureate · IBN AL haithem Beja2017 – 2018
Master degree · Esprit School of Buisness Ariana2021 – 2023
Bachelor degree · Higher Institute Of Computer Science Ariana2019 – 2021

Certifications and awards

Content creation and SEO GCM internship certificate2030 – 2025
Fundamentals of digital marketing2022
Digital Marketing2022

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