Content Production Assistant at PB&T

Produced end-to-end content (conceptualization → shooting → editing → publishing) across Instagram, Facebook, TikTok, X, and YouTube, delivering long-form (talk show, vlog) and short-form video (3–5 reels / day). Developed video content strategy and trend-driven concepts, including scripts, mood boards, and seasonal campaigns. Managed multi-platform publishing, analytics, and community engagement on organic and subscription-based channels, PPV campaigns, and performance reporting. Executed creative direction and styling, including shoot planning, wardrobe coordination, on-set productions support, and set design. Initiated content system and workflows, including onboarding guides, asset organization, and scheduling processes, to improve team efficiency.